JupiterResearch has reported that, beyond SMS marketing, most mobile marketing tactics are still in their infancy and will struggle to meet initial high expectations. According to a recent report, Mobile Advertising in Europe: Achieving Search and Display Revenues in the Long Term, mobile search and display revenues are expected to together reach 1.3 billion euros by 2012.

Consumers' limited willingness to pay for mobile content coupled with convergence of the free Internet will foster and drive the emergence of ad-funded business models. Thanks to more affordable multimedia handsets, enhanced networks and transparent data plans, 40 percent of mobile users will regularly access the mobile Internet in five years' time.

"The mobile advertising market will grow significantly over the next few years and move from its current trial stage to a more mature business where stakeholders will leverage consumers' uptake of mobile data services" said Thomas Husson, Senior Mobile Analyst at JupiterResearch.

However, according to the report the relatively small audience of mobile media users, coupled with the lack of critical mass of educated advertisers able to analyze and measure return on investment will restrain mobile media's potential in the midterm going. Looking forward, once stakeholders implement interoperable and independent standards and reliable indicators of ROI, mobile will increasingly be part of the marketing mix.

"Mobile advertising is destined to be a multi-billion euro industry," stated David Schatsky, president of JupiterResearch. "But the maturation of this industry could take a decade," he continued. "Advertisers tend to be slow to react to consumers' changing behaviors and will need more than encouraging trials and early click-through rates to begin to invest massively in this nascent medium."

For more information on JupiterResearch's European Mobile research service, please contact Kevin Savage by phone +44 (0) 7703 063 958 or email. For more information on the JupiterResearch European research services visit www.jupiterresearch.com.

I'm always looking at available data and information on the EU market, and one interesting study as we look at Europe top to bottom is how to bill online for every service. Sometimes we limit ourselves by looking at a processing solution only in terms of subscriptions, pay-per-download, and funding wallets. In opening your mind to additional possibilities an interesting aspect of the Webbilling.com direct debit solution is the ability to bill for both virtual and hard goods with no minimum or maximum price points. And even EU webmasters and program owners might prefer to pay using direct debit. Suppose you sell content packages, or bill monthly for feeds, hosting or design services - or maybe you sell travel packages related to your Swing, Cam or Dating sites - these could all be processed by Webbilling direct debit.

Ya estamos integrados en TooMuchMedia Proxima-Generacion de software de Administración y seguimiento conocido como NATS.

SI, Nuestro WebBilling.com Debito Directo Europeo solucion esta ahora disponible por medio de su cascada de facturación de NATS.

Como previamente le he informado, durante los pasados diez años Webbilling.com se a enfocado en usar Debito Directo para la convercion del trafico Europeo con la misma rapides, facilidad, y con los mismos instrumentos de comercializacion que usted a disfrutado con tarjetas de credito en la conversión en Norte América, incluyendo la capacidad de acceso inmediato, repetición de facturación, y múltiple pruebas gratis, crosssales, upsells, niveles de seguridad escalados, pagar-por-ver, pago-por-transferencias, pago-por-paquete, una-vez y venta de mercancía, y ventas encryptadas con solamente un clic.

Integración de Webbilling.com en la red de NATS Red-basada en programas afiliados de software asegura NATS users la habilidad de tener acceso al 80%+ de clientes potenciales en los EU por medio de Debito Directo, que no pueden o no quieren o desean usar su tarjeta de crédito en línea en países que actualmente usan otro proveedor para el mercado de adultos. Debito Directo Real sin tarjetas de alguna clase es necesario.

Quédese con su facturación actual; solamente optimice su Webbilling para que maximice sus ganancias en EU. Este es dinero encontrado – ya usted esta hacienda todo el trabajo para atraer a navegadores a sus sitios – la solución de Debito Directo de Webbilling.com le permitirá convertirlos y al igual de atraer mas EU afiliados, simplemente porque son mejores y mas altas conversiones.



WEBBILLING B.V. es el primero y el líder en proveedor servicios de Debito Directo real a compañías de e-comerció mundialmente. Webbilling proporciona soluciones de Debito Directo real a España, Alemania, Austria Holandesa, y al Reino Unido. Con una base de datos negativos, desarrollada hace más de diez anos, con la major y superior sistema de detección de fraude y servicios de colección ya establecidos, Webbilling tiene la experienza de maximar sus ganancias, y la maestría para guiarlo en como obtener las mejores tarifas posibles en conversiones Europeas.

La plataforma de servicios de Debito Directo de Webbilling sirve a los más grandes procesadores en esta industria y tiene el volumen más alto de Patrocinadores mundialmente. Webbilling combina su mas alto conocimiento en el Mercado Europeo con tecnología ya probado, relaciones basadas a pruebas de tiempo, experienza con enfoque al cliente y servicio personal. Por favor tómese unos minutos y visite nuestro sitio: Webbilling.com.

Too Much Media es una compañía con base en New Jersey de Soluciones de Tecnología de Internet, proveedor de afiliados, contenido, y manejamiento de soluciones de RSS para ambos mercados integrados y negocios de Internet basados en contenido para adultos. Too Much Media’s y su gran crecimiento en productos fue creada por y para los lideres en la industria y continuadamente desarrolla y establece las metas para mejorar todo producto presente y futuro. Con excelente ayuda y también interfaces fáciles de navegar, Too Much Media ofrece las mejores soluciones, segundo a nadie en el mercado y continua en seguir siendo el líder en la industria en el manejamiento de soluciones a base software. Para mas información en Too Much Media, por favor visite: TooMuchMedia.com.



Webbilling.com - Best Alternative Processor

Redes con relación y lectura adicional
Incapaz de Tener Acceso a Ganancias Mundialmente?

User Reviews Affect Offline Buying

We all recognize the power of review sites in diversifying and expanding the reach and influence of both our online and offline enterprises. More and more we see consumers merging their online and offline activities, and in addition we see them becoming more and more interdependent.

A study conducted by comScore with The Kelsey Group, a research and strategic analysis firm, focused on local media and advertising. The research examined the impact of consumer-generated reviews on the price consumers were willing to pay for a service delivered offline.

The study, based on a survey of more than 2,000 U.S. Internet users in October 2007, revealed that consumers were willing to pay at least 20 percent more for services receiving an “Excellent,” or 5-star rating, than for the same service receiving a “Good,” or 4-star, rating.

The study examined the offline sales impact of online reviews for restaurants, hotels, travel, legal, medical, automotive and home services. Nearly one out of every four Internet users (24 percent) reported using online reviews prior to paying for a service delivered offline. Of those who consulted an online review, 41 percent of restaurant reviewers subsequently visited a restaurant, while 40 percent of hotel reviewers subsequently stayed at a hotel.

More than three-quarters of review users in nearly every category reported that the review had a significant influence on their purchase, with hotels ranking the highest (87 percent). Ninety-seven percent of those surveyed who said they made a purchase based on an online review said they found the review to have been accurate. Review users also noted that reviews generated by fellow consumers had a greater influence than those generated by professionals.

comScore asked the study participants how much they would be willing to pay for a particular service based on the quality of the service. The results showed that consumers were willing to pay between 20 percent and 99 percent more for an Excellent (5 star) rating than for a Good (4 star rating), depending on the product category.

“These data show the importance of local service review sites in consumers’ purchasing process,” said Steve Marshall, research director for The Kelsey Group. “With such a large percentage of review users subsequently purchasing, it’s vital that local service providers have a positive presence on these review sites.”

“This study underscores the importance of providing not just good, but excellent service if a business hopes to generate positive consumer reviews which will result in greater sales,” said Brian Jurutka, senior director, comScore Marketing Solutions.

This data is of particular importance to those businesses utilizing review sites in their marketing mix to drive interest in their brick and mortar enterprises, those using their own review sites to channel potential customers to other websites and offline retailers, and also to those using review sites to direct customers to online retail hard goods sites.

I often look at the processing angle when assembling these posts, so if you are heading in the fulfillment direction you'll need processing for hard goods if you make sales online. Webbilling.com can take care of this for you in Europe, no minimum or maximum charge.

However you are bridging the online > offline phenomenon, include some review site marketing in your model - whether you are tapping into existing services or building and utilizing your own review sites, the power of the 5-star Testimonial has never been stronger...

Webbilling.com - Risk Management Upgrades
Webbilling.com Innovates in Risk Prevention and Fraud Barrier Arenas

Amsterdam, Niederlande – WebBilling.com, weltweiter Marktführer von Lastschrift Systemen für Europa, gibt bekannt, dass diese weitere Upgrades und Fine Tuning in Bezug auf deren Risk Management implementiert hat. Webbilling.com bietet direktes Lastschriftverfahren für e-commerce Plattformen für folgende Länder an: Deutschland, Österreich, Niederlande, Spanien und Groß Britannien.

Seit mehr als 10 Jahren ist Webbilling.com darauf fokussiert, Lastschrift Lösungen für die Konvertierung von internationalem Traffic zu entwickeln. Speziell entwickelte Lösungen für die Adult Industrie waren schon immer der Fokus um diesen Markt mit seinen vielen Besonderheiten zu bedienen. Hierbei wurde besonders berücksichtigt, alle bekannten Features vom Kreditkartengeschäft , wie Sicherheit, Schnelligkeit und Flexibilität zur Verfügung zu stellen. Ebenso steht hinter dem Produkt ein ausgereiftes Inkasso System.

Inhaber, Michael Reul, versichert allen Merchants, dass erweiterte fraud protection nur ein Teil der nicht endenden Webbilling.com Mission ist, neuen Merchants ein gewinn orientiertes System anzubieten und dies zu einem akzeptablen Preis. Er fügt hinzu, „ Diese neuen Erweiterungen werden speziell für Cam Seiten interessant sein, da wir nun , in Bezug auf Limits, individuelle Einstellungen pro Merchant aktivieren können, die der User ausgeben kann. Ebenso trat die Erweiterung an den Start, dass der User ganz einfach sein Limit erhöhen kann indem er Dokumentationen auf verschiedenen Wegen einsenden kann und dann durch das Risk Management individuell eingestellt werden kann.”

Global Operations Director, Ines Petersen, erklärt, dass “gerade in den ersten Tagen, ist es sehr wichtig (das Chargeback Risiko ist am höchsten in den ersten 3 Tagen) die Möglichkeit zu haben, Limits zu setzen und individuell einsetzen zu können. Wir wollen ja auch niemanden stoppen, der Geld ausgeben kann und möchte. Wir arbeiten sehr eng mit unseren Merchants zusammen und mit deren existenten Risk Management Systemen um dem User nach wie vor einfachen Zugang zu verschaffen aber auch das Risiko der Rückbuchungen für unsere Merchants einzugrenzen. Die Leiter ist offen nach oben und unten und jeder Merchant wird individuell betreut und unterstützt.

Webbilling.com benutzt neben allen automatischen Systemen manuelles monitoring und fordert die Merchants auch dazu auf, aktiv an allen Prozessen teilzunehmen.

- Individuelle Lösungen für Individuelle Bedürfnisse -

Das Webbilling.com Team vereinbart gern Termine und wird auf der Xbiz Forum Las Vegas , 9. bis 11. Juli zu finden sein. Bitte vereinbaren Sie einen Termin und lassen Sie uns Ihnen zeigen, wie Sie Ihre Europäischen Umsätze vervielfachen können.

________________________________________
Bitte kontaktieren Sie:
Webbilling.com B.V.
Ines Petersen & JoeD
Mail Webbilling JoeD
Über Webbilling.com:

WEBBILLING.com B.V. ist einer der führenden Anbieter für Lastschriftsysteme für e-commerce Firmen weltweit. Webbilling.com bietet Lastschrift für Spanien, Deutschland, Niederlande, Österreich und Gross Britannien an. Mit einer unter anderem negativen Datenbank von über 10 Jahren, der exzellenten Fähigkeit, Betrug im Vorfeld zu eliminieren und einem gut funktionierenden Inkasso System, bietet Webbilling.com Ihnen die benötigte Erfahrung um Ihre Umsätze auf internationalem Parkett zu vervielfachen.

Dieses System kann in jedes beliebiges Cascade System integriert werden und nimmt Ihnen nichts von Ihren Kreditkarten Umsätzen weg. Webbilling.com assistiert deren Merchants mit der Kombination von umfangreichem Wissen in Bezug auf die unterschiedlichen Märkte und hochqualifizierter Technologie. Unsere langjährigen Beziehungen mit unseren Partnern stehen ebenfalls für absolute Zuverlässigkeit und umfangreichen Support.

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Boris gave me some great conversion implementation tips at WebmasterAccess New York. Contact me for details!

Do You Really Bill the United Kingdom?

Your Alternative Billing Self-Test

Porque debe usted de traducir sus sitios ahora?

Recientemente hable con Omar Rodríguez, el Vice-Presidente de Revshare Hosting, y también co-fundador y Presidente de Globally Translated, LLC, una de las compañías de traducción de multi-lenguajes que se especializa en asistir a los programas y webmasters en la industria de adultos en in traducir sus sitios. El me dijo, “Una de las mayores consideraciones en el camino hacia la conquista mundial es de traducir sus sitios, y por lo menos traducir las paginas de pre-join y join - para poder entablar clientes en nuevas áreas geográficas utilizando el sitio y contenido actual.”

Compañías incluyendo GloballyTranslated.com tienen la habilidad de a navegadores Internacionales en general, y particularmente navegadores Europeos, en los lenguajes y dialectos mejor asimilados para inspirar conversación.

Así como la moneda Europea continua a sobrepasar el valor del Dollar [EUR/US$ 1.5782] me es bastante sorprendente que mucha gente aun se resisten en adoptar las soluciones de facturación Europea y continúan en dejar perder la potencia de grandes ganancias que representa la actual economía mundial. Así como el Mercado Europeo esta resonando, algunos dueños de sitios, muy inteligentemente están participando en esta gran oportunidad y agregan Debito Directo y así facilitan y alcanzan mas países y regiones en su lenguaje natal y también hasta dialectos locales. Si usted, aun no esta haciendo esto, ni tampoco esta considerando ampliar sus negocios en la moneda Europea, Euro y Pound entre otros, entonces usted se esta perdiendo de una gran oportunidad de monetizar su contenido y su sitio – y porque, cuando es un proceso relativamente muy fácil? Yo entiendo que hay cierta compensación de tiempo de programa, pero analice el costo de la oportunidad…Vea el USD vs el EUR abajo:



Porque debo de traducir mis sitios, se preguntara usted? Bueno, Omar se alegra que usted lo ahiga preguntado! Hay muchas razones para esto, pero el se enfoco en tres razones más importantes durante nuestra discusión:

• Barrera de lenguajes: “Aunque Ingles, para “muchos” empresarios del Internet, es considerado el “lenguaje internacional,” o el “lenguaje de la Red de Internet,” la verdad es que el Ingles a sido por mucho tiempo el lenguaje dominante, es muy ingenuo creer que Ingles es el UNICO lenguaje. Con tantos países diferentes, regiones, dialectos y monedas, es absurdo creer, o de asumir, que solamente hay un lenguaje universal para uso de comunicación, por Internet o en cualquier otro lado."



• Trafico y Conversiones: “Mientras que yo no puedo hablar por otras, o lo que otras compañías puedan ver, nuestros clientes, incluyendo Karups.com, Vixeo.com, and Domains A&D, nos informan que ellos han visto un crecimiento en sus negocios de 5-15% (y esto fue un crecimiento de inmediato) aumentos en trafico y conversiones, y entre todo han visto un aumento en ganancias. El negoció de Adultos es una industria enfocada en ROI, y para recibir un empuje en crecimiento al costo de nuestros servicios no se necesita gran inteligencia! Otra pregunta, frecuentemente preguntada es ‘Como podemos hacer dinero con este trafico?’ Esta tambien, es una pregunta facil de contestar. Con el crecimiento tan rápido en el Mercado Europeo, mas y mas procesadores internacionales (vía tarjetas de crédito, Webbilling direct debit, pagos directos, facturación por teléfono, etc…) están todos dispuestos y listo para ayudarle a aumentar sus ganancias! Y un punto muy importante que muchas veces mi amiga, Ines Petersen at Webbilling.com es que, “Claro, probablemente muchos de los Europeos que navegan contenido de adultos en el Internet entienden suficiente Ingles para navegar el contenido que ellos prefieren, pero cuando ellos lleguen a la pagina para hacerse miembros, ellos se sentirán mas cómodos y es mas seguro que se hagan miembros de inmediato si ellos entienden mejor sus métodos de pagos y si lo encuentran es su lenguaje natural.”



• Market share: “Yo fui cotizado en Edición de Noviembre de Xbiz diciendo, ‘Si el traducir sitios no fuera provechoso, porque entonces los 100 mejores sitios de la red de Internet lo hacen?’ Nosotros vimos ese crecimiento, y vimos y somos testigos de lo que pasa cuando esperamos por mucho tiempo, antes de tomar la oportunidad para establecernos en el mercado, que sabíamos que debíamos de haber conquistado. Porque entonces no escuchamos a estas compañías de Internet y sus resultados después de haber sido traducidas? Simplemente porque ellos no quieren que sepamos lo provechoso que ha sido para ellos, y ellos no quieren compartir; claro y simple!”

“Mi compañía, GloballyTranslated.com, incluyendo todo nuestro personal, traductores, lectores de pruebas y diseñadotes están totalmente dedicados a la calidad de traducción en dialectos locales que le traerán mas ventas del mercado que usted gusta conquistar.” Cuando busque una compañía de traducciones, aquí están algunos puntos de considerar y discutir:

• Traductores Expertos: “Usted va a querer trabajar con traductores que viven la lengua en la región que usted desea conquistar. Usted no va a querer un traductor Mejicano que le traduzca su sitio para España y otros países de habla Hispana en Europa.”



• Proceso de Calidad y Control: “Calidad lo es todo, en traducciones y al menos que usted hable el lenguaje particular, usted debe de estar seguro de poder confiar que la compañía con la que usted esta trabajando pueda hacer el trabajo bien. Hay dos formas de poder manejar la calidad de control. Primero, usted necesita traductores expertos, pero también necesita dos clases de lectores de prueba, independientes, para asegurarse que la calidad del trabajo esta correcta, por ejemplo (Estructura de oración, escritura, gramática, etc.).”



• Servicio de Atención al Cliente: “Usted quiere un servicio que se dedique a sus necesidades. Servicio al cliente es algo muy importante, desde responder de inmediato y de responder a sus preguntas sobre cambio de contenido alguno. Nada es mas importante para nosotros como lo es que su proceso de traducción sea un proceso sin ninguna complicación alguna y de hacerlo que sea de lo mas provechoso posible para usted, para que así usted siga prosperando mas en el futuro.”

Más allá de las páginas traducidas de pre-membresía y membresía, y los verdaderos programas avanzados que traducen muchos programas, no se olvide de los generadores en EU. Recuerde, así como empezamos a participar al nivel mundial, regional y local, investigue los generadores más importantes. Webbilling.com procesa membresías de Debito Directo en EU Alemania, Austria, España, Los Países Bajos y El Reino Unido, entonces desde que usted empieza a utilizar nuestros servicios de trafico y conversión son la llave. Todos los webmasters de EU pueden ahora enviar trafico a sus programas, pero usted puede ponerse dinámico desde ahora – Tela at ExpressPro y Kheley de Wildline! puede ayudarle con calidad de trafico – Pero como sabría usted que palabras claves apuntar y comprar? Es aqui donde Omar y GloballyTranslated vienen de nuevo. Su equipo de expertos le ayudaran a con esas claves para cada área en la cual usted desea enfocarse. En realidad todo depende de que motivado este usted en penetrar en el Mercado Europeo, que a diferencia del mercado Estadounidense, todavía tiene una potencia superior entre mas y mas usuarios navegan en línea y tienen acceso a conexión rápida. Es ahora el tiempo para que usted se pocisione en un Mercado mucho mas grande que los Estados Unidos y con un poder de compra que asegura mantenerse fuerte en el futuro.

Un punto de considerar: Una traducción sin calidad es peor, que ninguna traducción – recuerde, usted esta creando credibilidad con cada palabra y texto, y hasta el mejor y mas estimulante contenido muchas veces perderá su afinación cuando llegue el usuario a la pagina de membresía muchas veces resultando en que el usuario no se sienta bien. Muchas veces es tan simple como el mensaje...

Hay varias compañías de traducción excelentes, incluyendo la compañía de Omar, que ofrecen la perfecta solución para reunir los requerimientos y ayudarle a alcanzar el mejor éxito multi-lengual. Asegúrese que usted de tener una Buena relación, y tenga mucho cuidado para buscar traductores expertos, calidad de control y buen servicio al cliente.

Conclusión de Omar: “Traducir sus sitios es una forma fácil, eficaz y barata para aumentar su dinero con su contenido. Ya es hora que usted se una a esta revolución de traducción!”



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WebBilling Charges into Future - By John Stuart

Webbilling.com B.V. es el real líder proveedor de servicios de Debito Directo Europeo a compañías comerciantes electrónicas mundialmente. Webbilling proporciona soluciones reales de Debito Directo a España, Alemania, Los Países Bajos, Australia, y El Reino Unido. Con una base de datos negativa desarrollada en los últimos 10 años, detección de fraude superior y servicios de colecciones, ya establecida, Webbilling tiene la habilidad de aumentar sus ganancias, y la experienza para guiarle en como obtener la mejor conversión de tarifas Europeas posible.

MAIL JoeD para ecommerce y recursos Europeos de Debito Directo – Europeos Facturando en Europa – Esta usted en Euros?

Building Remote Employee Trust

Remote manager Dan Belmont, a chief marketing officer, says he makes himself part of their “network” by working beside employees. “If you’re in the trenches doing the work,” he says, “you’re not just perceived as someone who is managing people and processes.” Belmont makes himself available to brainstorm or solve problems and typically spends an hour a week on the phone with each of his 14 remote employees. Five other ways to build trust include:

1. Be available. Don’t let employee calls go to voicemail. When you absolutely can’t be reached, reply ASAP.
   
   
2. Beware of using sarcasm and teasing in distance interactions, like email and conference calls, where signals can easily get crossed.
   
   
3. Handle sensitive issues with discretion. One team member might say that another is having a bad day. He’ll immediately call the person having the bad day, without exposing the colleague who told him.
   
   
4. Communicate in a variety of ways (email, phone, in person, etc.) and often.
   
   
5. Visit employees on their turf. It shows respect for their time and interest in their life outside the job.

Source: Kelly Pate Dwyer. “How to Manage Employees in Remote Locations,” BNET Crash Course 12/13/07. http://www.bnet.com/2403-13068_23-165147.html.

Good Work Habits Away from the Office

• Know Yourself (and Your Work Habits). This philosophic tenet is particularly important to being disciplined away from an office environment. Consider what makes you more productive: being proactive well in advance or sweating things out under a tight deadline. Knowing what sets your wheels turning can help you establish work patterns and systems that bolster your discipline.



• Keep a Comprehensive To-Do List. You're absent from anyone ready to remind you of what's going on. But knowing just what you need to do and when, in comprehensive detail, can keep you focused and motivated. No matter how you do it, be it with a PDA or Daytimer, Blackberry or calendar; be obsessive about planning out your activities.



• Set Up a Comfortable Workspace. Ads showing a business person sprawled on a hotel bed, cell phone in one hand and calculator in the other, belong in some other world. Discipline away from the office often derives from creating a setting that singularly represents work. No matter where you are, earmark a particular spot for work.



• Look at Time in a Different Manner. One of the pitfalls to discipline away from the office is time — or, rather, the lack of a regular schedule of events; be they meetings or business lunches. That can lead to downtime and, conceivably, a lapse in productivity. Plan ahead to make the most of those few minutes here and there to keep your discipline sharp.



• Keep the Paper Moving. Working away from the office often means limited space. That, in turn, makes paper management critical. File those documents with which you're finished and recycle any and all papers you don't need any more. Nothing can be more discouraging and crippling to discipline than a snow bank of papers with little clue as to what's important and what's left over from 1998.



• Keep in Touch with the Office, but Thoughtfully. Talking with colleagues and others can be a boon to discipline. Even if you can't see them, talking with others in the company is a reminder of people down the line who are counting on you. But tailor your communication accordingly. While you may want to check in with some people on a regular basis, you may want to shy away from others who, for instance, may take an hour to explain a two-minute problem.



• Know the Dangers of Procrastination — and Avoid Them. Putting off necessary tasks melts discipline in any setting, but it's particularly destructive when you're away from the office. For one thing, there's no one physically nearby to boot you back into gear. On top of that, a task that's repeatedly put on the back burner until it becomes a bona fide headache can drain time from other responsibilities — a workload that fosters despair rather than constructive discipline.

Source: Jeff Wuorio, “Seven Steps To Good Work Habits Away From The Office,” Microsoft Small Business Center 2008.

THE POWER OF A TOP 10 LIST IS OFTEN MISJUDGED

When coming from the right authority it can be a powerful tool for marketing opinion or can spark up personal debate. These are the top 10 reasons why top 10 lists are so popular according to Jamza.com, a social network for people who like and enjoy discussing top lists.

When it comes to creating top 10 lists, everybody does it. They may not always be written down, but in general daily life we have all voiced our opinion in top 10 lists on any given topic. This is the power of top lists. Although many charts are built on hard statistics formed through some aspect of the general performance of a product or service, the lists based on personal opinion often bring the most fun and enjoyment in debate.

Here are the top 10 reasons lists are so popular:

• Debate/Discussion -- without doubt as a conversation point, top lists have always been up for debate amongst people no matter what your opinion is or how correct it may be. Every human being loves to voice their opinion on a topic, and these top lists provide the best starting points for discussions.



• Variety -- virtually any topic can be discussed and digested into top lists. You can make a list from the obvious ones like "Top ten movies of 2008," or obscure ones, like "Top ten toy train models from the 1960s."



• Easy to create -- everybody knows that a bullet list is the most easily created list of concise information bits you can present, and top lists are exactly the same. Their flexibility means that you can create a list in minutes or you can spend time writing about it and justifying your choices.



• Updateable -- all top lists are bound to vary over time as human opinion changes and new and better things happen to change opinion. This means that when lists are created, they are a snapshot of opinion at one moment in time. The fact that they are lists means that it is easy to change and update choices.



• Insight -- lists invariably tell you something about the person who created the list. Their opinions, their perceptions, and their life choices are all revealed in their top lists. When grouped, categories of lists can provide incredible insight into general trends and general opinions of demographic groups or any quantifiable grouping in which you choose to view the results.



• Fun -- lists are great fun to create. They sometimes make you search your memories for forgotten events, or spark up philosophical thoughts about a given topic. In all cases, a top list is fun to create and to spread.



• Marketable -- since they can be on any topic, you can create lists that are general opinion polls on marketable products or services. This makes them infinitely useful in determining market trends and opinions.



• Easy to digest -- a list of ten points is simply easy to read and digest.



• Everybody does them -- no matter what age, race, class, creed or color you are, you have at one point in your life spoken of a top list of yours. Everybody does them, everybody loves them.



• Easily shared -- It is very easy to share your list or anybody's list with someone else, making them a great way to transport a tight package of information in the fewest number of words.

Here's my sample Top 10 List ;-D

Top 10 Reasons
…to Add Direct Debit Billing for Europe to Your Micro-Managed Processing Cascade…

1. More Merchants with European traffic will consider collaboration with you.
2. More webmasters with European traffic will send you traffic.
3. You and your webmasters will produce and earn more revenue.
4. Your Cam models will earn more, as there are more potential customers.
5. You will access the up to 80% of potential European revenue now left on the table.
6. The USD/EUR exchange rate is + 1.55 and expected to remain high.
7. Ease of access - No EU business entity, merchant, or bank account is required.
8. You can convert virtually 100% of your surfers.
9. Be proactive in your EU market penetration.
10. Now is the time to take positions in a market larger than the US market.

Expect European revenue breakdown to approximate:

• 80% European Direct Debit
• 15% Credit Card
• 5% miscellaneous other methods

David Letterman has ensured that the Top 10 List will forever be a part of North American culture infused with humor, and the orderly societies of Europe and Asia value ordered lists as well!

There remains a huge upside potential for online e-commerce in Europe as more and more users come online and acquire high-speed access. At Webbilling.com we specialize in conversion of EU surfers primarily through direct debit billing in Germany, Austria, the Netherlands, Spain and the United Kingdom. Enhanced direct pay for the rest of Europe requiring physical signatures for a direct debit is now implemented. AND DID I SAY THAT TOP 10 LISTS CAN BE VIRAL?!

Webbilling co-founder and senior partner Michael Reul and I will be hosting individual meetings at the Xbiz Forum July 8-11 for anyone under utilizing direct debit who would like to add a significant additional stream to their existing EU revenue. If you do not offer our pull direct debit platform to your German, Austrian, Dutch, Spanish and UK surfers you could potentially see a 200% or more increase in your gross billing capability. ‘Think you don’t have EU traffic?' If you cannot bill utilizing the preferred primary method you will never reach your potential EU market penetration. Find me at the 'Vegas Xbiz Forum, and I will show you that implementation is easier than you think. Just mail me or ICQ 377-592-518 – to schedule a meeting. Your only risk is more revenue!





Implement focused European Direct Debit:
EASY NATS IMPLEMENTATION!
Boris gave me some great conversion implementation tips at WebmasterAccess New York. Contact me for details!

Do You Really Bill the United Kingdom?

Your Alternative Billing Self-Test

Invest in native translations:
Translate Your Sites!

According to a recent Harris Poll, the number of adults who are online at home, in the office, at school, library, or other locations continues to grow at a steady rate. In the past year, the number of online users has reached an estimated 178 million, a ten percent increase.

In research among 2,062 U.S. adults surveyed by telephone in July and October, 2007, Harris Interactive found that 79 percent of adults are now online. This is a steady rise over the past few years, from 77 percent in February/April 2006, 74 percent in February/April 2005, 66 percent in the spring of 2002, 64 percent in 2001 and 57 percent in the spring of 2000.

When Harris Interactive first began to track Internet use in 1995, only nine percent of adults reported they went online.

The amount of time that people are spending online has also risen. The average number of hours per week that people are spending online is now at 11 hours, up from 9 hours last year and 8 hours in 2005.

The proportion of adults who are now online at home has risen to 72 percent, up from 70 percent in 2006 and 66 percent in the spring of 2005. The percentage of those online at work has also risen, now at 37 percent, and up from 35 percent in 2006.

The largest increase is among those adults who are online at a location other than their home or work, as this has risen from 22 percent in 2006 to 31 percent today. It appears people who do not have access at home or work are increasingly turning to other outlets to get online.

As Internet penetration continues to grow, the demographic profile of Internet users continues to look more like that of the nation as a whole. It is still true that more young than older people, and more affluent than low-income people, are online.

However, nine percent of those online are now age 65 or over (compared to 16% of all adults who are 65 or over), 39 percent of those online (compared to 47% of all adults) did not attend at least some college and 13 percent have incomes of less than $25,000 (compared to 17% of all adults).

Adult-industry professionals think the increases reported by the Harris Poll should translate into increased memberships, higher converting traffic and more revenue. "As more people get online, it's inevitable that they will view adult content," Luca Bizzotto, operations manager of Triple 10 Vault told AVN.

Sex can be an addiction, and when sexual content is so readily available, you can't help but take a peek. However, there is so much accessible on the Internet that I don't believe adult material is on the forefront of someone's mind when going online, necessarily. Viewing adult content is just one more thing they can do once they're online.

Hardcore Hotel owner Rabecca Renae agreed, noting that a home without a computer "would be a rarity," since Internet access is becoming "better and faster every day." She said that as the number of Internet users grows, it's inevitable that the number of users who view adult material increases, since "they go hand in hand."

Geo-Targeting Keys Notable Gains for TotemCash

TotemCash has always been a unique and special program due in great part to its innovative co-founder. Over the recent past, data gleaned from its proprietary geo-targeting platform, designed to measure billing performance from country to country, has resulted in a more comfortable buying experience for end-users, and higher conversion rates for company affiliates, resulting of course in more revenue for all concerned.

TotemCash co-owner Rex Excoffier felt it important to develop an in-house methodology for comparing the myriad processor options, instead of relying on third-party data of questionable accuracy, or conclusions in the throes of obsolescence.

“We all know the importance of geo-targeting,” Excoffier explained. “That’s well documented and has yielded fruit for everyone. At TotemCash, we wanted to dig deeper, get more precise. Which billers really performed, country to country, culture to culture? Were there discernable patterns? We wanted concrete answers.”

TotemCash programmers set about the task of creating a backend platform to answer these questions, a tool to gauge biller performance on a country-by-country basis. Successful transactions were compared alongside attempted transactions, and results were tabulated by region.

“Each biller has its own rules,” Excoffier explained. "It’s a costly mistake to think they’re all the same. Some accept customers from Russia, others do not. One processor might be ideal for micro-payment processing in one country, but best for monthly billing in another.”

Once he gathered enough of this regionally focused data, Excoffier’s team reconfigured their sites, to conform to their findings. The best-performing processor in each country was made that country’s primary billing option.

This granular approach to geo-targeting means that consumers are greeted by join pages filled with the processing and currency choices they are most familiar with in their day-to-day lives. This results in a high level of comfort, as this surfer makes the ultimate decision to ‘join now.’ Even secondary billing options have a better chance of converting, in the event that a transaction fails, or that a customer simply prefers to use a different processor or method.

The results, Excoffier reported, were immediate and profound. Conversion rates jumped a whopping 7% across the board.

“Sometimes you implement a new initiative and its effects, however positive, are subtle and slow to take hold. Not so in this case. For the industry, I think it underscores the importance of geo-targeting, recognizing the fact that we all market to a multicultural world of consumers through processors that have their own unique rules and requirements. For us, it’s a real milestone. We see it as a preface of great things to come — for our company, and our webmaster partners.”

Excoffier also noted that the billing options are by no means fixed. They can be adjusted dynamically to conform to changes in the market and consumer preference.

The new approach to billing has already been integrated into multiple TotemCash programs.

TotemCash has several new initiatives on the horizon aimed at generating more revenue for affiliates. The company, based in Paris, has always led the field with tools including a multilingual, geo-banner system that inspires more clicks by displaying sales tools in surfers’ native tongues.

Pairing the right billing platform with accurate geo-targeting that allows the surfer every option right up to the join form will allow you to monetize your international traffic like never before. Become a TotemCash webmaster, or speak with Rex for sponsor-to-sponsor opportunities.

Free host ad rotation platform, MadisonAvenue.com, CEO, Marc Womack recently echoed this theme, stating,“Geo-targeting was the most requested feature from both our publishers and advertisers so we’re incredibly excited to offer this to both groups.”

“Advertisers can now buy traffic only from the countries that will convert for them. Publishers can now easily monetize traffic they’ve never been able to target,” he said. “Not only have we made it simple to target specific countries, we’ve given advertisers the ability to change the countries they’re targeting on the fly from their advertiser account as their campaigns progress.”

Combining geo-targeting with micro-billing research and implementation, and native translations will really step your conversions up to the highest levels possible. Micro-manage your billing cascade. You have the infrastructure, content and maybe even the traffic already in place – now fine tune what you have built to maximize your revenue.

Implement focused European Direct Debit:
EASY NATS IMPLEMENTATION!
Boris gave me some great conversion implementation tips at WebmasterAccess New York. Contact me for details!

Do You Really Bill the United Kingdom?

Your Alternative Billing Self-Test

Invest in native translations:
Translate Your Sites!