Feature Articles
opinion
A Look at the Evolution of Pleasure-Enhancing Pumps
Even though the pleasure industry is famously innovative, most “new” products are still ultimately reimagined versions of previous ones. They expand on the core idea by introducing a new feature or solution that takes the original concept to a new level of sensation, functionality or convenience.
opinion
Platforming the Pleasure Industry With Our Collective Voice
Very early in my business career, I learned not to mix business with politics or religion. This was a foundational tenet that just made sense. For much of my career, that was easy. However, it has become increasingly difficult to avoid bringing politics into business.
opinion
The ABCs of POS Systems for Adult Store Owners
What point-of-sale system is best for your adult business? Figuring that out can be frustrating, since the numerous options and acronyms don’t easily translate into a clear checklist of features and benefits you can weigh.
opinion
How Pleasure Brands Can Leverage Strategic PR Amid Mainstream Media Layoffs
Thanks to the mainstreaming of intimacy products, pleasure brands can now gain broad exposure in all kinds of publications, from Cosmo to Allure to Good Housekeeping. Unfortunately, the economic uncertainty dominating the world and challenging businesses has hit the media sector particularly hard.
opinion
How to Sell Shoppers on Water-Friendly Toys
From soothing self-care in the bath to the invigorating spray of a shower, water can introduce new dimensions of pleasure, unlock unique sensations and provide a sensual backdrop for intimate exploration.
opinion
Why BDSM Furniture and Sex Machines Make an Ideal Match
For BDSM enthusiasts and curious newbies alike, a big part of the fun is discovering and exploring exciting new sensations and scenarios. One way to level up is by combining or layering pleasures you already enjoy, and one surefire way to do that is with BDSM furniture.
opinion
Tips for Boosting Ecommerce Revenue With Behavioral Insights
At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.
opinion
A Look at the Do's and Don'ts of Gift-With-Purchase Promos
Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one of them offers, “Free gift with purchase!” Does that win you over?
opinion
Tips for Navigating a Completely Remote Job in Sexual Wellness
Anyone working in the sexual wellness and pleasure sector has at some point had to deal with issues like bias against the industry, as well as limited marketing and advertising options.
opinion
How Awareness Revolutionized Materials Used in Pleasure Products
Today’s manufacturers and consumers are material-savvy, giving rise to pleasure products that are safe to use, beautiful to look at, high-quality and even environmentally responsible.
opinion
How Sex-Ed Lays the Groundwork for Well-Informed Shopping
We often do some research before making purchases, whether by delving into a company’s background, exploring specific products or simply making sure we understand how to use something before we buy it.
opinion
A Look at How Customer Demographics of Full-Size Sex Dolls Have Evolved
For a long time, sex dolls were dismissed as cheap novelties used by lonely heterosexual men. This was especially true of early, inflatable versions, which became the butt of jokes in pop culture. However, things have changed dramatically.
opinion
Why Getting Back to In-Person Events Is Imperative for Pleasure Biz
Even before COVID-19, consumers were already increasingly shopping online. During the pandemic, that trend naturally skyrocketed, and many of us store owners and suppliers became accustomed to leaning back and managing nearly all of our business from behind a screen.
opinion
What Pleasure Brands Need to Know About Celebrity Endorsements
The right celebrity endorsement could skyrocket your brand into profitable relevance. The wrong one could send your brand crashing down into obscurity. While the allure of celebrity endorsements is obvious, less obvious are the risks that come with handing over the responsibility for your brand’s reputation to a third party.
opinion
Selling Tactile Stimulation With Textured Toys
Tactile stimulation plays a pivotal role in elevating intimate encounters. As consumers recognize and explore the link between diverse, expansive sensory engagement and enhanced pleasure, we are seeing a shift toward products that go beyond basic functionality.
opinion
How Mainstream Can Show Respect in Its Appropriation of Fetish Wear
Once upon a time, fetish wear was strictly confined to kink communities and subcultures. However, it has now made its way onto the catwalk and even mainstream Instagram and TikTok. This visibility of fetish clothing raises important questions about respect for its origins and the cultural significance of fetish wear.
opinion
How to Leverage Social Media to Increase Retail Foot Traffic, Sales
These days it can feel like everybody is interacting on a screen of some kind, with less IRL engagement than ever. This can be especially frustrating for brick-and-mortar business owners, because while social media followers are great, you need in-person foot traffic to keep your business going.
opinion
How to Master Online Training for Retail
Imagine you’re in a retail store. You want to make a purchase but aren’t sure which product to choose. As your eyes scan the shelves, different thoughts cross your mind: “This one has the most attractive packaging.” “But I’ve heard good things about the brand that makes that one.”
opinion
A Look at Products for Role-Play, Affirmation
Gender affirmation and sexual role-play may not seem like topics that go hand in hand, but role-play can be a powerful tool for experiencing, exploring and expressing gender — or no gender at all.
opinion
Combining Pleasure Biz Marketing Tactics Into a Strategy for Growth
"New year, new you” isn’t just a personal mantra. It’s a game changer for businesses too. With the holiday season behind us, now is the perfect moment to dust away the cobwebs of lingering routine, toss out the empty coffee cups and gather ’round for a digital marketing powwow.
