Feature Articles
Westridge Labs Celebrates the History, Future of ID Lubricants Brand
opinion
Westridge Labs Celebrates the History, Future of ID Lubricants Brand
If you work in adult retail, you know ID Lubricants. With its classic, clear bottles and consumer-friendly pricing, ID has maintained a home on brick-and-mortar shelves since the brand’s inception, way back when physical stores were still the name of the pleasure game.
A Look at the Implications of Texas' Potential Big-Box Sex Toy Ban
opinion
A Look at the Implications of Texas' Potential Big-Box Sex Toy Ban
Imagine walking into your local big-box retailer, a place where you’ve come to expect accessibility and convenience, only to find that sexual wellness products — an essential part of your wellness journey — are no longer available. This scenario could soon become a reality in Texas, where a proposed bill aims to ban the sale of these products in mainstream retail spaces.
Identifying, Implementing Adult Retail Tech Solutions to Boost Business
opinion
Identifying, Implementing Adult Retail Tech Solutions to Boost Business
Technology is the great enabler. For nearly every business goal, there’s a tech solution that can help make it achievable. The catch? You can’t do it all — at least not all at once. But you can pick one or two areas to focus on, then execute a strategy that yields results.
Examining the Obstacles of Operating an Adult Business in India
opinion
Examining the Obstacles of Operating an Adult Business in India
The sexual wellness market in India is projected to experience significant growth in the coming years, yet sex remains taboo in this country of 1.3 billion people. Legal and cultural barriers prevent open discussions around sex.
How Pleasure Brands, Retailers Can Tap Into the Popularity of 'Romantasy' Erotic Lit
opinion
How Pleasure Brands, Retailers Can Tap Into the Popularity of 'Romantasy' Erotic Lit
Fans of the “Bat Boys” and demon-born princes alike, rejoice! Sarah J. Maas took 2024 by storm, claiming the title of bestselling author of the year with her raunchy “romantasy” novels, partly thanks to BookTok. With millions of fans worldwide, Maas’ works aren’t just dominating bestseller lists; they’re also encouraging people to embrace role-play and fantasy in their own sex lives.
How to Build Retail Customer Loyalty Through Connection
opinion
How to Build Retail Customer Loyalty Through Connection
The most valuable part of any business is the customer, so it’s no wonder that Get to Know Your Customers Day is celebrated not just annually, but quarterly.
Tips for Fostering Productive Conversations in Adult Retail Settings
opinion
Tips for Fostering Productive Conversations in Adult Retail Settings
In an ideal world, every workplace interaction would run smoothly. Employees would communicate clearly and directly, customers would always be satisfied and challenges would resolve themselves.
A Look at the Fortune 500 Tech Available for Adult Stores
opinion
A Look at the Fortune 500 Tech Available for Adult Stores
It used to be that if you wanted cutting-edge tech to power your adult store operation, you needed a Fortune 500 budget. Small and midsize stores had to settle for basic systems and manual processes, and hope that hustle, grit and good intentions could compensate for the tech gap.
A Manufacturer's Guide to Adult Retail Trade Show Success
opinion
A Manufacturer's Guide to Adult Retail Trade Show Success
Pleasure industry trade shows offer a vital platform for showcasing the latest toys and other intimacy products, building connections with potential buyers and generating industry buzz. However, simply attending isn’t enough — you need a strategic plan to stand out from the crowd.
Pleasure Brand Marketing and PR Trends to Watch in 2025
opinion
Pleasure Brand Marketing and PR Trends to Watch in 2025
From the lockdown boom to the economic pressures of a post-pandemic world, we have seen shifting technologies, evolving consumer expectations and a hunger for authenticity shape pleasure product marketing and public relations.
Tips for Embracing Diversity Through Language
opinion
Tips for Embracing Diversity Through Language
We are all used to slang terms shifting from generation to generation, as words or phrases get co-opted and acquire new meanings. It is a much rarer occurrence when some of the most fundamental words in our language undergo a major transition in a short space of time, but that is exactly what is happening right now with pronouns.
A Look at the Ethics, Risks of AI-Generated Sexual Wellness Content
opinion
A Look at the Ethics, Risks of AI-Generated Sexual Wellness Content
Few technological advancements have inspired the level of controversy that has been generated by the advent of artificial intelligence, which is now powering or being incorporated into digital tools we use every day.
How the 10-Minute Delivery Model Is Disrupting the Indian Market
opinion
How the 10-Minute Delivery Model Is Disrupting the Indian Market
In September, when the iPhone 16 was released, a person in India had the brand-new model delivered to him — while he was waiting in line at an Apple Store, before reaching the front for his turn. How? By ordering on Zepto, one of the leading “quick commerce” platforms that are changing how consumers shop in India.
How to Keep Meta From Derailing Your Social Media Campaign
opinion
How to Keep Meta From Derailing Your Social Media Campaign
The heavy hand of Meta can be both unforgiving and unpredictable. Profiles that Meta decides have violated its platforms’ terms may find themselves on the receiving end of punishments — including the dreaded “shadow ban,” which can be damaging for a brand’s social media campaign and strategy.
Promoting the Link Between Men's Mental Health, Sexual Wellness for Movember
opinion
Promoting the Link Between Men's Mental Health, Sexual Wellness for Movember
As Movember rolls around each year, men across the globe grow mustaches to raise awareness of men’s health issues and help men take control of their mental and sexual health.
Smart Commerce: How AI can Take Retail Operations to the Next Level
opinion
Smart Commerce: How AI can Take Retail Operations to the Next Level
In my last article, I discussed how AI is not just “on the horizon” for small-to-midsize retailers — it’s barreling toward us in a big way. I stressed the critical need for data integration as the foundation for AI to truly optimize retail operations.
Tips for Selling E-Stim Toys to First-Timers
opinion
Tips for Selling E-Stim Toys to First-Timers
Once the sole domain of the BDSM and kink community, electrostimulation has seen an increase in mainstream popularity in recent years. However, e-stim is still a lesser-known type of play with which many novice shoppers are unfamiliar.
How Sextech Is Helping Pioneer a New Approach to E.D.
opinion
How Sextech Is Helping Pioneer a New Approach to E.D.
Erectile dysfunction is no longer just an issue affecting older men — there has been a significant increase in younger people seeking help for ED, with numbers climbing globally.
How to Advise Beginners on Shopping 'Animal Play' Toys
opinion
How to Advise Beginners on Shopping 'Animal Play' Toys
One important aspect of sex that often goes overlooked is exercising our imaginations. Letting our minds run wild gives us the chance to try new positions, play with new parts of the body, add toys and accessories, or even create a completely made-up fantasy world where we can pretend to be an entirely different species.
Strategies for Navigating Content Restrictions on Social Media
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opinion
Strategies for Navigating Content Restrictions on Social Media
Welcome to the “seggsual” wellness industry, also known as the “s//xual wellness industry” or “s-eggs-ual” wellness industry. Why so many aliases? Because mentioning what we actually do can torpedo our marketing efforts on social media platforms.
