Feature Articles
What U.S. Sites Need to Know About UK's Online Safety Act
In a high-risk space like the adult industry, overlooking or ignoring ever-changing rules and regulations can cost you dearly. In the United Kingdom, significant change has now arrived in the form of the Online Safety Act — and failure to comply with its requirements could cost merchants millions of dollars in fines.
Top Product Launch Tactics to Boost Q4 Sales
According to recent industry insights, over 70% of sexual wellness brands finalize their Q4 lineups between July and early September. This is a high-stakes window for launching new products.
Understanding the MATCH List and How to Avoid Getting Blacklisted
Business is booming, sales are steady and your customer base is growing. Everything seems to be running smoothly — until suddenly, Stripe pulls the plug. With one cold, automated email, your payment processing is shut down. No warning, no explanation.
Why People-First Product Training Still Matters in a Digital World
In a market where convenience often trumps connection, you might wonder if there’s still space for human-led product training. As someone who has spent years delivering such training sessions, I can assure you that there absolutely is. In fact, they are more vital than ever as we continue to see a shift toward a future featuring fewer human interactions and more digital learning.
Scroll-Stopping Social Media Strategies to Capture Short Attention Spans
Attention spans are shrinking across all types of media. No matter how innovative a concept may be, if it doesn’t stop the scroll, it’s quickly forgotten. That’s why Netflix has intentionally been simplifying its content, with executives directing writers to create scripts that are less complex and nuanced, and more second-screen-friendly.
Malik Delgaty Lifts, Pounds and Performs With Heart
Malik Delgaty is America’s favorite straight gay porn star. With his “boy next door” good looks, French accent and Adonis build, it’s no shock that this 6-foot-3 Canadian import has become a regular for Men.com — not to mention consistently being the most searched gay porn star over the last few years.
Sophia Locke Talks Second Acts and Self-Love
Sophia Locke has the kind of presence that instantly makes you want to lean in. She’s confident, effortlessly glamorous and exudes sincerity. Chatting with her feels like catching up over lattes with your best friend — who happens to casually drop that she’s filming three Adult Time features next month.
The Hidden Cost of Letting Retail Define Pleasure Brands
Not long ago, spotting vibrators and lubricants at a national chain like Target or CVS might have raised eyebrows. Now, it’s almost expected.
Reese Rideout Looks Back on a Career Written in Stardust
With his sculpted features and leading-man charisma, Reese Rideout looks like he would be at home in a Marvel blockbuster — or at least a stylish slasher flick where he plays the crafty guy who makes it all the way to the final act.
WIA Profile: Kelsey Harris
At sister distribution brands Nalpac and Entrenue, one woman is in charge of leading customers in the right direction: Director of Sales Kelsey Harris. Since Michigan-based Nalpac took the reins of Arizona’s Entrenue, Harris has led both sales teams from her home base in Oakland County, Michigan.
How AI Helps Creators Focus More on Creating
Being a content creator today is about a lot more than just content. It’s about marketing, scheduling, analytics and writing — a lot of writing. Whether it’s sexy captions, subscriber newsletters or the perfect social post, words matter.
The Art of Faceless Brand Building
When I first began working as a content creator on streaming platforms, I made a conscious choice to take an unconventional path. I decided I would always keep part of my face off-camera: I don’t show my eyes. Instead, I rely on a smile, a gesture and the overall atmosphere.
Rebranding Sexual Wellness Through a Self-Care Approach
As most of us in the industry already know, sexual wellness remains the black sheep of self-care. Discussions about wellness glorify meditation apps, skincare routines and workout regimens — but mention masturbation or using a sex toy, and most people shy away from the topic.
WIA Profile: Leah Koons
If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.
Why Sex Toy Innovation Isn't What Shoppers Want Right Now
During my first year in the industry, the luxury vibrator on shelves was LELO’s Gigi, priced at $109. It was made with high-quality silicone, boasted an ergonomic design, a travel lock and a warranty. Soon after, Je Joue released its first product, SaSi, which employed “rolling ball” movements to simulate oral sex.
What France's New Law Means for Age Verification Worldwide
When France implemented its Security and Regulation of the Digital Space (SREN) law on April 11, it marked a pivotal moment in the ongoing global debate surrounding online safety and access to adult content.
How Adult Retailers Can Enhance Sales With Supplements
The supplement industry is big business. In 2024, Future Market Insights estimated it to be valued at $74.3 billion, and other market research firms anticipate that number will grow to upwards of $170 billion in just 10 years.
From Tariffs to Trends: Staying Resilient in a Shaky Online Adult Market
Whenever I check in with clients these days, I encounter the same concerns. For many, business has not quite bounced back after the typical post-holiday-season slowdown. Instead, consumers have been holding back due to the economic uncertainty around the Trump administration’s new tariffs and their impact on prices.
Why It's Time the Pleasure Industry Got Serious About IPX Waterproof Ratings
As someone who regularly communicates with manufacturers, retailers and consumers, I’ve seen how this ambiguity can do a disservice to both the customers who use these products and the businesses that sell them.
Optimizing Payment Strategies for High Ticket Sales
Payment processing for more expensive items, such as those exceeding $1,000 per order, can create unique challenges. For adult businesses, those challenges are magnified. Increased fraud risk, elevated chargeback ratios and heavier scrutiny from banks and processors are only the beginning.