opinion

Bad Science: When Sex Research Doesn’t Matter

A few months back, some very well publicized research came out that claimed that the G-spot doesn’t exist. It was the latest round in the seemingly never-ending debate about the existence of the G-spot that medical folks, sexologists, and other scientists have been having ever since the publication of “The G Spot and Other Recent Discoveries About Human Sexuality” in 1982. When these kinds of reports come out, the sex retail trade has an opportunity to educate customers.

I probably need to make something clear. I’m a big fan of sexual science and research. The more we understand about sex, pleasure, and relationships, the more tools we can develop to create amazing sex lives. I regularly use information I’ve read in the scientific literature to reassure my clients, and I know that many of you do, too. For example, when you tell a customer that as many as 70 percent of women need clitoral stimulation in order to reliably orgasm, or when you tell someone that blood pressure medications can cause erection difficulties because of their effect on the arteries in the penis, you’re sharing sexual scientific information with them.

I regularly use information I’ve read in the scientific literature to reassure my clients, and I know that many of you do, too.

But what happens when the science is unclear? Or when it’s simply bad science? What do we do when experiments are badly designed or when the information is badly reported? I saw that happen with the recent media frenzy about the G-spot. There were lots of articles with click-bait headlines, and very little analysis of the limits and flaws of the research. Given how few people know how to read and interpret scientific papers, that’s not surprising. But I’ve fielded several questions from people wondering just what’s going on for them when they seem to enjoy G-spot pleasure and the media is announcing that it doesn’t exist. They were worried that something was wrong with them, since “science says that the G-spot isn’t real.”

That’s a problem because there’s so much misinformation, ignorance, and shame that limit peoples’ sex lives, especially when it comes to women’s pleasure. And when every major media outlet is announcing that the G-spot doesn’t exist and that G-spot ejaculate is urine, that’s going to make it even harder for women and their partners to experiment and discover this erogenous zone. When it comes to understanding sexual science, I think there’s a lot of room for us to talk about the limits of a given study, or the flaws in their procedures, or how the biases of the researchers might have shaped their results. But when you’re talking with a customer, there probably isn’t much time for that. That’s when you need to set the research and the hype aside, and talk about what we know.

For example, we can acknowledge that there are different explanations for why many women enjoy stimulation of an area on the front wall of the vagina. But what’s more important is knowing that whatever the anatomy of that erogenous zone is, a “come hither” stroke or a curved vibrator will usually work well. You don’t need to know how electricity is generated to turn on a light, and you don’t need to know what the G-spot is to enjoy it. When I tell people that, I almost always see them calm down because they don’t have to keep worrying about the science or the hype. They can explore their bodies and experiment with toys, and focus on what works for them without getting caught up in the question of why it does.

Similarly, when folks ask me whether G-spot ejaculation is urine, I can tell them that while we don’t know exactly what it is, most people report that it doesn’t look or taste like urine. If they’re worried about it, I can tell them that unless you have a kidney or bladder infection (and if you do, you probably aren’t having sex), urine is clean. Besides, you can put a towel or a Liberator Throe on the bed. We don’t need to know the chemistry of G-spot ejaculate to enjoy it.

It’s good for sex educators and retailers to keep up to date on the current research, since there’s always new information coming out. But it’s also important for us to know that when it comes to pleasure, the only thing that’s relevant is what works for each individual, even when science seem to conflict with that. Of course, media literacy and learning how to understand research are also useful. But as long as we remember that sexuality is diverse, and that each customer is the only authority on their sexual pleasure, that’s all we really need. No matter what the latest trend or media frenzy says.

Charlie Glickman PhD is a sexuality speaker, trainer, writer, blogger, and coach. He’s an AASECT-certified sex educator and has been working in this field for over 20 years. Charlie is the co-author of The Ultimate Guide to Prostate Pleasure: Erotic Exploration for Men and Their Partners. Find out more about him at www.charlieglickman.com or on Twitter and Facebook.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Promoting the Link Between Men's Mental Health, Sexual Wellness for Movember

As Movember rolls around each year, men across the globe grow mustaches to raise awareness for men’s health issues. However, Movember isn’t just about growing facial hair — it’s about helping men take control of their mental and sexual health.

Ian Kulp ·
opinion

Smart Commerce: How AI can Take Retail Operations to the Next Level

In my last article, I discussed how AI is not just “on the horizon” for small-to-midsize retailers — it’s barreling toward us in a big way. I stressed the critical need for data integration as the foundation for AI to truly optimize retail operations.

Sean Quinn ·
opinion

Tips for Selling E-Stim Toys to First-Timers

Once the sole domain of the BDSM and kink community, electrostimulation has seen an increase in mainstream popularity in recent years. However, e-stim is still a lesser-known type of play with which many novice shoppers are unfamiliar.

Claire Blakeborough ·
opinion

How Sextech Is Helping Pioneer a New Approach to E.D.

Erectile dysfunction is no longer just an issue affecting older men — there has been a significant increase in younger people seeking help for ED, with numbers climbing globally.

Julia Margo ·
opinion

How to Advise Beginners on Shopping 'Animal Play' Toys

One important aspect of sex that often goes overlooked is exercising our imaginations. Letting our minds run wild gives us the chance to try new positions, play with new parts of the body, add toys and accessories, or even create a completely made-up fantasy world where we can pretend to be an entirely different species.

Rebecca Weinberg ·
opinion

Strategies for Navigating Content Restrictions on Social Media

Welcome to the “seggsual” wellness industry, also known as the “s//xual wellness industry” or “s-eggs-ual” wellness industry. Why so many aliases? Because mentioning what we actually do can torpedo our marketing efforts on social media platforms.

Scarlett Ward ·
trends

A Look at the Global Trends Shaping the Pleasure Products Industry

Multiple factors are shaping the pleasure landscape, including technological advancements, innovations in product design and sustainability, the impact of digital marketing and ecommerce, and the varying degrees of openness toward sexual wellness the industry encounters across different territories.

profile

WIA Profile: Kate McGregor

Ask Kate McGregor’s colleagues and co-workers, and they will likely tell you that she was always destined to do great things, wherever she landed — but that they are glad McGregor’s path led her to the colorful world of vibrators and butt plugs.

Women In Adult ·
profile

Electric Novelties Execs Reflect on Company Origins, Mission

When Zach Goode first crossed paths with Electric Novelties over 20 years ago, both he and the company were deeply entrenched in the apparel world. Goode was handling sales for a friend’s novelty T-shirt company, Sik World, while Electric specialized in sexy lingerie and clubwear.

Ariana Rodriguez ·
profile

Sensual Distributors Ltd. Blends Real-Life Love Story, Passion for Pleasure Biz

This local brick-and-mortar is a “mom and mom” operation led by co-owners Alana Thompson and Angini Singh, a lesbian couple who overcame their country’s strict, religious culture to create a sexual wellness boutique that serves their unique community.

Colleen Godin ·
Show More