profile

WIA Profile: Jenny Gonzalez

This month’s WIA woman of the month is Dating Factory’s Jenny Gonzalez, who specializes in affiliate marketing, branding and sales.

Gonzalez holds the title of vice president of sales and marketing for Dating Factory, which is a leading international white label platform for online dating with more than 30,000 partners worldwide. The company operates in 22 languages and supports about 60 niche markets.

I find women to be better leaders, as most of the time they won’t occupy their time fantasizing about female co-workers or contemplating who is the alpha male in the office.

She joined Dating Factory last year after several years at Love Revenue, where she helped build and grow its dating program.

How did you get into the business?

I got into the business purely by chance! Back then Ilan Bunimovitz was the CEO at Private.com and he needed an executive assistant who spoke Spanish because the headquarters for the company is in Barcelona, Spain. I applied for the job because I liked how the role sounded and only properly checked out what the company did afterwards.

What in your background prepared you for what you are doing now?

Patience, drive and determination. I worked my way up in the industry from the very bottom of the ladder so I think I am able to understand the many different pieces of the puzzle when it comes to the business.

How do you answer the question of whether women lead differently than men?

Absolutely, for better or for worse we are just a different breed. In fact, I find women to be better leaders, as most of the time they won’t occupy their time fantasizing about female co-workers or contemplating who is the alpha male in the office. I have found the very few women leaders in the industry to be amazing deal makers, always direct, to the point and exceptionally business driven.

Who inspires you in this industry?

Women with balls inspire me. All jokes aside there is something to be said about women who have had the guts to go against the norm and become movers and shakers within a very male-dominated industry. My icons to name a few: Tanya Fathers and Lisa Moskotova for building what they have from what they had and turning Dating Factory into the success it is today, Julia Dimambro of Cherry Media for always being ahead of the curve in mobile, Kiwigirl (Jo Perkinson) of Kiwisourcing and Kristen of K2 Dynamics for creating their own businesses and showing us all how to get it done, and Julie Larson of JuicyAds for being always an inspiration on being a great deal closer, as well as the many other wonderful ladies that work within this industry. And the few guys who have done really well for themselves.

What’s a typical work day like?

Looking at numbers, finding ways to improve conversions, meetings, brain-storming sessions, being a love counselor for my affiliates when they need it, market research, jokes, laughter, enjoying the Mediterranean views, social media, networking, coming up with the next cool lander ... whatever I need to do that day, as long as it increases conversions for our partners.

When not thinking about the biz, what do you like to do?

I wish I had a really cool and shocking hobby, but seriously I really enjoy cooking, entertaining at dinner parties and traveling.

Each month, XBIZ World spotlights the career accomplishments and outstanding contributions of women in the adult industry. WIA profiles offer an intimate look at the professional lives of the industry’s most influential female executives.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
profile

WIA Profile: Laurel Bencomo

Born in Cambridge, England but raised in Spain, Laurel Bencomo initially chose to study business at the University of Barcelona simply because it felt familiar — both of her parents are entrepreneurs. She went on to earn a master’s degree in sales and marketing management at the EADA Business School, while working in events for a group of restaurants in Barcelona.

Women In Adult ·
profile

Gregory Dorcel on Building Upon His Brand's Signature Legacy

“Whether reflected in the storyline or the cast or even the locations, the entertainment we deliver is based on fantasy,” he elaborates. “Our business is not, and never has been, reality. People who are buying our content aren’t expecting reality, or direct contact with stars like you can have with OnlyFans,” he says.

Jeff Dana ·
opinion

How to Turn Card Brand Compliance Into Effective Marketing

In the adult sector, compliance is often treated as a gauntlet of mandatory checkboxes. While it’s true that those boxes need to be ticked and regulations must be followed, sites that view compliance strictly as a chore risk missing out on a bigger opportunity.

Jonathan Corona ·
opinion

A Look at the Latest AI Tools for Online Safety

One of the defining challenges for adult businesses is helping to combat the proliferation of illegal or nonconsensual content, as well as preventing minors from accessing inappropriate or harmful material — all the more so because companies or sites unable or unwilling to do so may expose themselves to significant penalties and put their users at risk.

Gavin Worrall ·
opinion

Know When to Drop Domains You Don't Need

Do you own too many domains? If so, you’re not alone. Like other things we accumulate, every registered domain means something to us. Sometimes a domain represents a dream project we have always wanted to do but have never quite gotten around to.

Juicy Jay ·
opinion

Understanding 'Indemnification' in Business Contracts

Clients frequently tell me that they didn’t understand — or sometimes, even read — certain portions of a contract because those sections appeared to be just “standard legalese.” They are referring, of course, to the specialized language used in legal documents, including contracts.

Corey D. Silverstein ·
Show More