xbiz world
xbiz premiere
educational

How To Succeed As An Adult Webmaster

You've created a great adult Web site. You've got some quality picture content and possibly streaming video content. You also have an adult store that is supplied through an affiliate marketing program. But, you're not sure how to build quality traffic and the revenue that comes with it. Don't worry. You can succeed.

To do so, you must utilize three basic promotional techniques:

  1. Branding
  2. Journalism
  3. Public Relations

Branding is the art of building name-recognition for your business, which is, in this case, an adult Web site. You can build name-recognition by creating a clear navigational structure for your Web site.

After your Web users get past the warning page of your site, they should have access to a home page with a MasterBorder containing navigation buttons. The MasterBorder lists the title of your site with fancy graphics and can use navigation buttons that name the main sections of your site in the following way:

  • Home
  • About Us
  • Store
  • Pictures
  • Video
  • Erotica
  • Press Kit
  • Links

The "Home" section will show visitors that they can return to the first part of your site at any time.

The "About Us" section should contain information about you and/or your company.

The "Store" section could be an adult DVD store supplied to you by affiliate marketing companies such as PE Cash (www.pecash.com) and Game Link (www.gamelink.com). This section could also promote membership-based porn star sites like TerriSummers.com through the affiliate marketing company, NS Cash (www.nscash.com).

The "Pictures" section could contain your thumbnail galleries, which are the individual sex pictures that get your site visitors extremely horny. It will help you a great deal to hyperlink these pictures to affiliate products you're selling. People do click on mind-blowing pictures.

The "Videos" section should contain streaming porn videos you have leased or gotten through affiliate VOD (Video On Demand) services such as AEBN (www.aebn.com). Persian Kitty (www.persiankitty.com) and Playboy (www.playboy.com) use AEBN for VOD. So can you.

The "Erotica" section should contain erotica stories and/or news articles about porn stars. You can write fictional erotic stories or buy them from Zip Content (www.zipcontent.com). And, it's fairly easy to write news articles about porn stars. Just visit sites like Pornstar Blog (www.pornstarblog.com), where you can obtain quotes from the most popular stars in the industry.

Adult film distributors like Metro Interactive (www.metropublicity.com) and Vivid (www.vivid.com) often issue press releases about new adult films, and you can base your articles on those press releases. But, remember to give attribution. This means that you must say that a porn star or distributor announced something or created something. Don't claim someone else's ideas as your own.

For a quick primer on how to write news articles, read "The Associated Press Guide To News Writing," a book by Rene J. Cappon.

By writing your own news articles, you can utilize the second promotional technique I listed: journalism. And, you can attract and retain your site visitors through quality journalism.

This brings me to the third promotional technique I listed: public relations.

To use this technique, you must flesh out the "Press Kit" section of your adult Web site. This section should contain a press release, fact sheet, biography, and possibly a backgrounder.

The press release should announce the launching of your site or a new product or service your site offers. Incidentally, you can distribute your press release to the major adult news publications through XBiz Newscaster, a free service offered by XBiz.com.

The fact sheet should list and describe the main sections of your site: store, pictures, video, erotica, etc.

The biography should describe your professional background.

The backgrounder could provide in-depth information about a new product or service that is announced in your press release.

If you want to be taken seriously in the business world, you need a press kit. To learn how to create such a kit, read "The New Publicity Kit," a book by Jeanette Smith.

That brings me to the last section of your adult Web site: "Links." This section should contain banner links you're posting as part of banner exchange programs from other adult Web sites. This is a form of cross-linking that can help you obtain quite a bit of site traffic.

In the end, you can attain success as an adult Webmaster if you utilize promotional techniques such as branding, journalism, and public relations. Your Web site profits are waiting!

Glenn Bossik is an experienced publicist and marketing specialist who works in the mainstream film industry and the adult film industry. He regularly provides adult Webmasters with Web-based marketing and PR services. He can be reached at mypr12@yahoo.com.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How to Halt Hackers as Fraud Attacks Rise

For hackers, it’s often a game of trial and error. Bad actors will perform enumeration and account testing, repeating the same test on a system to look for vulnerabilities — and if you are not equipped with the proper tools, your merchant account could be the next target.

Cathy Beardsley ·
profile

VerifyMy Seeks to Provide Frictionless Online Safety, Compliance Solutions

Before founding VerifyMy, Ryan Shaw was simply looking for an age verification solution for his previous business. The ones he found, however, were too expensive, too difficult to integrate with, or failed to take into account the needs of either the businesses implementing them or the end users who would be required to interact with them.

Alejandro Freixes ·
opinion

How Adult Website Operators Can Cash in on the 'Interchange' Class Action

The Payment Card Interchange Fee Settlement resulted from a landmark antitrust lawsuit involving Visa, Mastercard and several major banks. The case centered around the interchange fees charged to merchants for processing credit and debit card transactions. These fees are set by card networks and are paid by merchants to the banks that issue the cards.

Jonathan Corona ·
opinion

It's Time to Rock the Vote and Make Your Voice Heard

When I worked to defeat California’s Proposition 60 in 2016, our opposition campaign was outspent nearly 10 to 1. Nevertheless, our community came together and garnered enough support and awareness to defeat that harmful, misguided piece of proposed legislation — by more than a million votes.

Siouxsie Q ·
opinion

Staying Compliant to Avoid the Takedown Shakedown

Dealing with complaints is an everyday part of doing business — and a crucial one, since not dealing with them properly can haunt your business in multiple ways. Card brand regulations require every merchant doing business online to have in place a complaint process for reporting content that may be illegal or that violates the card brand rules.

Cathy Beardsley ·
profile

WIA Profile: Patricia Ucros

Born in Bogota, Colombia, Ucros graduated from college with a degree in education. She spent three years teaching third grade, which she enjoyed a lot, before heeding her father’s advice and moving to South Florida.

Women In Adult ·
opinion

Creating Payment Redundancies to Maximize Payout Uptime

During the global CrowdStrike outage that took place toward the end of July, a flawed software update brought air travel and electronic commerce to a grinding halt worldwide. This dramatically underscores the importance of having a backup plan in place for critical infrastructure.

Jonathan Corona ·
opinion

The Need for Minimal Friction in Age Verification Technology

In the adult sector, robust age assurance, comprised of age verification and age estimation methods, is critical to ensuring legal compliance with ever-evolving regulations, safeguarding minors from inappropriate content and protecting the privacy of adults wishing to view adult content.

Gavin Worrall ·
opinion

Account-to-Account Payments: The New Banking Disruptor?

So much of our industry relies upon Visa and Mastercard to support consumer payments — and with that reliance comes increased scrutiny by both brands. From a compliance perspective, the bar keeps getting raised until it feels like we end up spending half our time making sure we are compliant rather than growing our business.

Cathy Beardsley ·
profile

WIA Profile: Samantha Beatrice

Beatrice credits the sex positivity of Montreal for ultimately inspiring her to pursue work in adult entertainment. She had many friends working in the industry, from sex workers to production teams, so it felt like a natural fit and offered an opportunity to apply her marketing and social media savvy to support people she truly believes in and wants to see succeed.

Women In Adult ·
Show More