Feature Articles
WIA Profile: Taylor Moore
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WIA Profile: Taylor Moore
With a 70-person team and a growing slate of tools for content creators, the Teasy Agency has developed a reputation for putting talent first. That commitment owes a lot to co-founder Taylor Moore’s own experiences as a cam model.
Retail Pulse: How Ecommerce Brands Are Driving Clicks With Creative Marketing
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Retail Pulse: How Ecommerce Brands Are Driving Clicks With Creative Marketing
Running an online store for adult products is a unique challenge. Ads get flagged. Payment processors label businesses as “high risk” and shut down merchant accounts with little warning. Yet despite these obstacles, entrepreneurs are creating thriving online communities, driving consistent traffic and helping sexual wellness brands find their audience.
Retail Pulse: How Distributors Are Elevating Sales Through Education and Curation
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Retail Pulse: How Distributors Are Elevating Sales Through Education and Curation
Once seen mainly as logistics providers, distributors have progressively taken on additional and complementary roles in the pleasure industry: as educators, marketers and even brand builders. Distributors introduce brands to consumers all over the world, applying their own unique strategies to selecting the best products for their customers in various markets.
Retail Pulse: How Brick-and-Mortar Stores Are Boosting Sales With Ambiance and Service
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Retail Pulse: How Brick-and-Mortar Stores Are Boosting Sales With Ambiance and Service
Walking into an adult store and being greeted by someone who not only knows the difference between various kinds of materials and motors, but also understands and empathizes, is where brick-and-mortar retailers really shine. Physical spaces enable them to engage shoppers’ senses, build rapport in real time and close sales.
Multipurpose Products Take Center Stage as Pleasure Brands Face Headwinds in Europe
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Multipurpose Products Take Center Stage as Pleasure Brands Face Headwinds in Europe
As 2025 unfolds, the European pleasure industry finds itself balancing between resilience and recalibration. After riding high on customer demand during the pandemic, the sector is now adjusting to more cautious customer behavior, global geopolitical tensions and shifting retail strategies.
A Deep Dive Into Key Trends Shaping Pleasure Products
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A Deep Dive Into Key Trends Shaping Pleasure Products
In 2025, the pleasure industry is evolving in intentional ways. Rather than racing toward newness for novelty’s sake, brands are reassessing everything from shape and function to what price intended shoppers can afford.
Adult Retailers Share Theft Prevention Strategies
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Adult Retailers Share Theft Prevention Strategies
Shoplifting has always posed a persistent challenge for retailers, and its effects reach far beyond simple loss of inventory. Theft can disrupt operations and saddle retailers with the cost of increased insurance premiums and heightened security measures. Robust security protocols can also negatively impact customers’ shopping experience.
Meet the Up-and-Coming Pleasure Brands of 2025
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Meet the Up-and-Coming Pleasure Brands of 2025
Over the past year, the pleasure industry has witnessed the emergence of new brands across various adult retail categories — brands that are now entering 2025 with ambitious goals for success and growth in their sophomore year.
Pleasure Purveyors Discuss Emerging Trends, Ambitions for 2025
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Pleasure Purveyors Discuss Emerging Trends, Ambitions for 2025
2025 is upon us, and the pleasure industry is poised for another dynamic year. As brands realign their goals to satisfy shifting demand, seize new opportunities and capitalize on cutting-edge innovations, the focus for the new year is on delivering inclusive, accessible and technology-driven products that redefine pleasure and wellness.
Pleasure Biz Mainstays Reflect on Decades-Long Careers, Share Advice for Up-and-Comers
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Pleasure Biz Mainstays Reflect on Decades-Long Careers, Share Advice for Up-and-Comers
“If you do what you love, you’ll never work a day in your life.” That saying definitely holds true in the pleasure industry, where many executives build careers that exceed a quarter century.
A Look at the Global Trends Shaping the Pleasure Products Industry
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A Look at the Global Trends Shaping the Pleasure Products Industry
Multiple factors are shaping the pleasure landscape, including technological advancements, innovations in product design and sustainability, the impact of digital marketing and ecommerce, and the varying degrees of openness toward sexual wellness the industry encounters across different territories.
An Inside Look at the Decision-Making Process of Expert Merchandisers
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An Inside Look at the Decision-Making Process of Expert Merchandisers
Buyers in the sexual wellness industry bear a weighty responsibility. They must strike the perfect balance between meeting customers’ demonstrated needs with tried-and-true products, and staying on top of the latest trends — and that is only scratching the surface.
Collab Nation: Top Creators Share Best Practices for Fruitful Co-Shoots
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Collab Nation: Top Creators Share Best Practices for Fruitful Co-Shoots
One of the fastest ways for creators to gain new subscribers and buyers, not to mention monetize their existing fan base, is to collaborate with other creators. The extra star power can multiply potential earnings, broaden brand reach and boost a creator’s reputation in the community.
A Look at Diversity in Today's Pleasure Biz
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A Look at Diversity in Today's Pleasure Biz
As the pleasure industry has grown and evolved, so has a movement of multicultural executives, engineers and influencers challenging the status quo and working to make the sector more inclusive and representative.
AI Is Coming: A Look at What's Ahead and Its Implications
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AI Is Coming: A Look at What's Ahead and Its Implications
The AI era has dawned, and the impact of this technology is beginning to be felt across the adult industry. We are already seeing a plethora of content, synthetic interactions and customizable avatars enabled by artificial intelligence.
Meet the 2024 Class of Up-and-Coming Pleasure Brands to Watch
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Meet the 2024 Class of Up-and-Coming Pleasure Brands to Watch
With each new year that rolls in, new pleasure brands emerge, and 2024 is no exception. Already this year, a slew of new entrants are rapidly gaining traction and recognition via social media, among retailers and distributors — and most importantly, end consumers.
What's Hot Now: Leading Content Players on Trending Genres, Monetization Strategies
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What's Hot Now: Leading Content Players on Trending Genres, Monetization Strategies
The juggernaut creator economy hurtles along, fueled by ever-ascendant demand for personality-based authenticity and intimacy — yet any reports of the demise of the traditional paysite are greatly exaggerated.
The Next Wave: Pleasure Industry Execs Forecast 2024
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The Next Wave: Pleasure Industry Execs Forecast 2024
The dawn of 2024 is upon us and the adult retail biz is buzzing with anticipation, looking forward to seeing what new, innovative pleasure products, lubricants and sensual cosmetic lines will hit the market in the coming year.
The Art of Performance: Top Stars Share Current Strategies for Success
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The Art of Performance: Top Stars Share Current Strategies for Success
While many studio performers are also creators, harnessing the booming indie content and streaming market, only a select few creators also do studio shoots.
A Look at the Trends Shaping the European Pleasure Market
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A Look at the Trends Shaping the European Pleasure Market
In today’s growing, global landscape of pleasure products, Europe stands as a vibrant and diverse market that’s constantly adapting to changing regulations while catering to ever-evolving consumer demand.
