MONTREAL — In recognition of World AIDS Day, Next Door Entertainment announced today that they will donate a percentage of website sales on Dec. 1 to support the "Until There's A Cure" foundation.
This contribution is one of a series of activities that the studio has planned to help raise awareness and funds for the cause.
In addition to their own contribution, a "Donate Now" link will be added to all of the Next Door websites to encourage surfers to visit the "Until There's A Cure" website and donate to the charitable foundation directly.
Until There's A Cure is a national organization dedicated to putting an end to HIV/AIDS.
"We are proud supporters of the dedication and hard work of our friends at Until There's A Cure," said Stephan Sirard, President of Next Door Entertainment. "Their work in raising awareness about the importance of getting tested and knowing your status is something that we fully support."
In addition to the fund raising activities, a special AIDS Awareness public service campaign video featuring exclusive Next Door models has been produced and is available on NextDoorStudios.com and through the Next Door Buddy Profits affiliate program.
The video features informative facts and HIV/AIDS prevention advice from Marcus Mojo, Samuel O'Toole, Brandon Lewis, Rod Daily, Austin Wilde, Brody Wilder, James Jamesson, James Huntsman, Johnny Torque, Tylor Torro and Anthony Romero.
As part of their message, the models encourage their fans to get tested regularly and always know their status. Employees of Next Door Entertainment have also been raising donations by selling wrist bands, baked goods, and holding a company raffle.
The company has pledged to match all employee donations made to the "Until There's A Cure" charity.
"Every level of our organization is dedicated to participating in raising funds to support the work of Until There's A Cure," added Sirard. "From our models to our employees, combined with our strong presence in the GLBT community, we will continue to do as much as we can to support the fight against HIV/AIDS.
"Once a year, on Dec. 1 the world unites in the fight against HIV/AIDS. We come together to raise awareness, offer support to those living with HIV/AIDS, and pay tribute to those who we have lost."