LOS ANGELES — Adult dating company and affiliate program DatingGold.com announced today its new niche site, CougarsPlay.com.
The company said that after the success of HookupBBW.com, the company has been moving into more niche markets.
“Our more general dating sites like AdsForSex.com and xxxDating.com are good for traffic that runs across the board,” explained vice president of sales and marketing Alfonsus “AK” Kusuma.
He added, “But niche sites are beneficial for affiliates and publishers who are already in specific niche markets.”
DatingGold noted that is already has several niche sites that target mature women including MilfsHookup.com and CheatingHouseWife.com. However, CougarsPlay.com is unique in that it caters to a younger paying customer whom the company said generally show more interest in the cougar-cub dynamic, in which the dominant “cougar” woman pursues the younger male “cub.”
CEO Allan Henning said, “The demand for a younger age demographic will allow us to work with many publishers and traffic providers that previously didn’t fit well with our sites targeted at older men.”
He added, “DatingGold is working hard to create products to best monetize our traffic.”
For more information on CougarsPlay.com contact affiliates@datinggold.com.