ASU Study Looks at Online Sex Customers

TEMPE, Ariz. — A recent Arizona State University study that estimates the population of active customers of online sex ads in 15 cities has found that Houston residents are by far the most active.

Decoy ads on Backpage.com and Craigslist.com offering sexual services were tracked by ASU'S School of Social Work. Telephone numbers for voicemail and text responses were collected after the ads appeared on two consecutive Fridays at 2 p.m.

The ads received 677 voicemails and texts and 451 phone numbers responses from potential customers, researchers said. On average, within the 15 markets explored, one out over every 20 males over the age of 18 in a metropolitan city area was soliciting the online sex ads.

Houston data also showed that there were 31 total calls for the two ads — 10 text messages, 21 voicemails.

"The findings ranged from approximately one out of every five males (Houston, 21.4 percent) to less than one of 166 males (San Francisco, .6 percent)," researchers said. "In Houston, this study found that there were an estimated 169,920 males who were soliciting online sex ads, while in Phoenix; there were an estimated 78,412 males who were soliciting online sex ads."

Researchers summed up with the study that there is one large benefit arranging for sexual services online.

“Online sex customers experience a lower risk of being caught by police than street-level prostitution customers due to the insulation provided by the relative anonymity inherent in Internet-based solicitation, or attempt to buy sex,” researchers said.

View ASU study

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eli Thomas Launches 'VerifiedCollab' Verification Platform

Performer Eli Thomas has launched VerifiedCollab, a verification platform for creators and producers.

House Committee to Weigh Online Safety Bill With Federal AV Requirement

The U.S. House of Representatives Committee on Energy and Commerce will meet Thursday to consider and potentially amend the Kids Internet and Digital Safety (KIDS) Act, which includes provisions to make age verification by adult websites federal law.

SWR Data Publishes 'Creator Income' Report

Adult industry market research firm SWR Data has published a report on creator incomes.

Pineapple Support to Host 'Neurodivergent Performers' Support Group

Pineapple Support is hosting a free online support group for neurodivergent performers.

'Legal Impact' Webinar Unpacks North Carolina's New Consent Law

Industry attorney Corey D. Silverstein on Thursday held a webinar focused on North Carolina’s HB 805, a new law that has significantly altered performer consent requirements in the state.

FSC Launches Privacy-First Age Verification Solution for Members

The Free Speech Coalition (FSC) announced today that it has granted members exclusive access to the PrivateAV age verification solution.

Brazil: New AV Requirements Set to Take Effect March 17

President Luiz Inácio Lula da Silva this week gave final approval to new regulations requiring adult websites to age-verify users located in Brazil starting March 17.

FSC Recommends Platforms Integrate StopNCII.org Tool

In a blog post, Free Speech Coalition (FSC) has recommended that platforms integrate the StopNCII.org tool to prevent the sharing of non-consensual intimate imagery (NCII).

Utah 'Porn Tax' Bill With VPN Provisions Passes State Senate

The Utah state Senate has passed a bill that would impose a 2% tax on the revenues of adult websites doing business in that state, and make sites liable if Utah minors use VPNs to circumvent geolocation.

Show More