PALM BEACH GARDENS, Fla. — Really Useful Ltd. has acquired the domains Teen.xxx, Mature.xxx, BDSM.xxx and PublicSex.xxx in a deal with ICM Registry worth $600,000.
JT, one of the original founding members of YouPorn, already operates a number of other .xxx domains through Really Useful including Orgasms.xxx, Casting.xxx, Czech.xxx, Mom.xxx, Massage.xxx and StrapOn.xxx.
So far, Really Useful has invested more than $800,000 in .xxx properties, with the Teen.xxx priced the highest at $400,000.
JT, who last month won Adult Industry Chief Executive of the Year at the XBIZ Executive Awards in London, said the decision to purchase more .xxx premium domains was an easy one because Really Useful's existing .xxx sites have been performing much than his .com sites. The company's first two .xxx websites, Casting.xxx and Orgasms.xxx, launched in September 2011.
"Google ranks them higher because they clearly identify the content as adult," said JT, Really Useful's chairman. "This means that traffic to my .xxx sites has been pre-qualified by search engines and conversions from visitor to member are considerably higher.”
JT said that he was particularly motivated to acquire the latest .xxx properties because of ICM Registry's plan to include grandfathering rights to other top-level domains it plans on operating, including .porn and .sex.
"I think that .porn in particular will be an enormous bonus to search results," he said. "Based on my experience and logic, surfers will search for ‘mature porn’ or ‘teen porn’ for example, and my sites will rank high in those results. Once I knew ICM had qualified to run .porn I was straight on the phone with my wish list of domains. It is very important to me to own as many of the top 20 adult search term keywords."
Really Useful, based in the Turks and Caicos Islands, operates 17 websites including top brands FakeTaxi.com, MassageRooms.com and FakeAgent.com, as well as the .xxx websites, that bring in 8 million to 10 million views a day to the tube sites, JT said.
Really Useful Ltd. Buys Teen.xxx, Mature.xxx in $600K Deal
Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More News
ImLive Announces Revamped Member Loyalty Program
Cam platform ImLive has revamped its member loyalty program.
GoFundMe Set Up for Danny Ferretti's Medical Expenses
A GoFundMe campaign has been set up for Fangear founder Danny Ferretti, who requires extensive lung surgery.
Byborg Acquires Cuties AI
Byborg Enterprises has acquired adult artificial intelligence startup Cuties AI.
Irish Government Releases Report on Sex Work Decriminalization Legislation
The Irish government has released a report reviewing a 2017 law that decriminalized sex work across the country.
Texas Bill Would Require Age Verification for Online Sex Toy Sales
A new bill in the Texas state legislature would require online retailers to implement age verification of purchasers before selling “obscene devices” to anyone in that state.
New York Assemblyman Proposes Banning the Term 'Sex Work'
Republican New York Assembly Member Brian Maher has introduced a bill to prohibit the use of the term "sex work" in government documents.
Age Verification Watch: Michigan Joins the AV Club, Some Laws Just Make No Sense
This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.
Free Speech Groups Back SCOTUS Appeal of Georgia Strip Club Tax
Two civil liberties organizations filed an amicus brief Tuesday supporting a petition asking the U.S. Supreme Court to hear an appeal in a case involving whether a tax specifically aimed at adult entertainment establishments violates the First Amendment.
Creator Networking App 'Plaiir' Launches
Plaiir, a mobile networking app for creators, has officially launched.
North Dakota House Committee Questions Anti-Porn 'Public Health Hazard' Claim
The North Dakota House of Representatives Education Committee on Monday amended a resolution that would have recognized pornography as a “public health hazard,” instead replacing that language with a call for further study into whether such a designation is appropriate.
