PALM BEACH GARDENS, Fla. — Really Useful Ltd. has acquired the domains Teen.xxx, Mature.xxx, BDSM.xxx and PublicSex.xxx in a deal with ICM Registry worth $600,000.
JT, one of the original founding members of YouPorn, already operates a number of other .xxx domains through Really Useful including Orgasms.xxx, Casting.xxx, Czech.xxx, Mom.xxx, Massage.xxx and StrapOn.xxx.
So far, Really Useful has invested more than $800,000 in .xxx properties, with the Teen.xxx priced the highest at $400,000.
JT, who last month won Adult Industry Chief Executive of the Year at the XBIZ Executive Awards in London, said the decision to purchase more .xxx premium domains was an easy one because Really Useful's existing .xxx sites have been performing much than his .com sites. The company's first two .xxx websites, Casting.xxx and Orgasms.xxx, launched in September 2011.
"Google ranks them higher because they clearly identify the content as adult," said JT, Really Useful's chairman. "This means that traffic to my .xxx sites has been pre-qualified by search engines and conversions from visitor to member are considerably higher.”
JT said that he was particularly motivated to acquire the latest .xxx properties because of ICM Registry's plan to include grandfathering rights to other top-level domains it plans on operating, including .porn and .sex.
"I think that .porn in particular will be an enormous bonus to search results," he said. "Based on my experience and logic, surfers will search for ‘mature porn’ or ‘teen porn’ for example, and my sites will rank high in those results. Once I knew ICM had qualified to run .porn I was straight on the phone with my wish list of domains. It is very important to me to own as many of the top 20 adult search term keywords."
Really Useful, based in the Turks and Caicos Islands, operates 17 websites including top brands FakeTaxi.com, MassageRooms.com and FakeAgent.com, as well as the .xxx websites, that bring in 8 million to 10 million views a day to the tube sites, JT said.
Really Useful Ltd. Buys Teen.xxx, Mature.xxx in $600K Deal
Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More News
Aylo Challenges EU's DSA Mandate to Reveal Legal Names of Advertisers, Including Performers
Aylo has filed an appeal with the Court of Justice of the European Union (CJEU) challenging the EU's Digital Services Act mandate to disclose the legal names of advertisers, including performers, in a publicly accessible database.
Irish Senate Endorses Age Verification Proposal Based on Anti-Porn US State Laws
The Senate of the Republic of Ireland — known by its Gaelic name Seanad Éireann — has endorsed an age verification bill introduced by a senator who said he was inspired by the U.S. state laws promoted by religious conservative anti-porn crusaders.
Meta Admits to Updating Database of Banned Images Based on 'Media Reports'
Meta has told its Oversight Board that the company relies on “media reports” when deciding to add images to its permanent database of banned content for its platforms, including Instagram and Facebook.
MintStars Launches Tipping Solution MintPay
MintStars has unveiled payment processing solution MintPay, aiming to make tipping creators easier for fans.
Popular Pakistani Actor and Director Yasir Hussain Proposes Legalizing Porn
Prominent Pakistani actor, director and TV personality Yasir Hussain has sparked debate in the majority-Muslim country by suggesting that pornography should be legalized there and that society should own up to so many Pakistanis already being habitual consumers.
AEBN Publishes Popular Searches for May and June
AEBN has released the top search terms for the months of May and June from its straight and gay theaters in all 50 states and the District of Columbia.
Senior Labour MP Launches Attack on All Porn, Sex Work
A senior Labour MP on Tuesday launched an attack against adult websites, saying they are “characterized by lawlessness,” and called for further criminalization of all sex work.
Conservative Taxpayers Group Criticizes KOSA's Overreach
Conservative newspaper The Washington Times on Tuesday published an opinion piece by the executive director of the Taxpayers Protection Alliance, criticizing the Kids Online Safety Act (KOSA) on constitutional grounds.
Los Angeles-Area Man Pleads Guilty to Wire Fraud Over Bogus Adult Sites
A Los Angeles-area man pleaded guilty on Monday to defrauding investors out of more than $1 million “by making false promises that they would receive an ownership interest in several adult entertainment webcam websites and then using their money on personal expenses, including luxury items,” according to the Department of Justice.
More Conservative Organizations Distance Themselves From Anti-Porn Project 2025
A growing list of conservative groups that previously endorsed Project 2025 — which calls for the criminalization of adult content production and distribution — have reportedly distanced themselves from the self-described “presidential transition” blueprint, following Donald Trump’s repeated claims that he disagrees with an unspecified number of its positions.
