Penthouse Pays $3M for Danni.com

BOCA RATON, Fla. — Penthouse Media Group Inc. has announced the $3 million buyout of all assets, outstanding shares and trademarks of Danni Ashe Inc. and Video Bliss Inc., owners of the successful Danni.com website.

"It's a great business," Penthouse CEO Marc Bell told XBIZ. "We plan on continuing to run it the way it's been run. In other words, we plan on leaving it alone."

Bell said there is a possibility that Ashe would be an active contributor again, now that her sites are under the Penthouse umbrella.

"She had stepped down from the business a couple of years ago," Bell said. "We're hoping that she'll get back involved, but nothing is definite at this point."

Created in 1995 and known for its busty models, live webcasts and girl-girl videos, Danni.com joins the Penthouse fold immediately, along with associated websites DannisHotBox.com and DannisHardDrive.com. It is the second major acquisition in as many months for Penthouse, following its September asset purchase of Jill Kelly Productions.

“Danni Ashe is one of the most downloaded women in the history of the Internet with over 1 billion downloads,” Bell said. “Consequently, Danni.com’s websites have a large group of devoted subscribers, and we plan on staying true to the brand while continuing to improve and expand the websites. We will use this purchase to the advantage of Penthouse’s multimedia platforms.”

Originally created by performer Danni Ashe, the company also produces videos and licenses consumer products through a variety of distribution channels.

“If there is a brand name in our industry that I had hoped I would one day be associated with, it is most certainly Penthouse,” Ashe said. “I am excited that Penthouse believes in me and my partners, and made us a part of their family. I expect to see great things from both Penthouse and Danni’s long into the future.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Brittney Kade Fronts 'Couples Loving Trans 2' From GenderX

Brittney Kade stars with Adira Allure and Sage Roux in the second volume of GenderX Films' "Couples Loving Trans," directed by Jim Powers.

Eve Sweet Stars Makes Her Brazzers Debut

Eve Sweet has made her Brazzers debut alongside Xander Corvus in “Horny Gymnast.”

Penny Barber: The Fit Mommy Domme Reveals Her Auteur Side

When Penny Barber took home the 2025 XMAs trophy for MILF Performer of the Year, she was 39 — but she’d already been telling people she was a MILF for almost 20 years.

Summer Starz Makes Her WIFEY Debut

Creator Summer Starz has made her debut for Vixen Media Group (VMG) studio imprint WIFEY alongside her husband Dean Darkhole and Sheem.

Jewelz Blu Stars in Latest From Ricky's Room

Jewelz Blu stars with Mazee the Goat and site honcho Ricky Johnson in the latest release from Ricky’s Room, titled “Two Inside Of Jewelz Blu.”

Adult Time Releases New Installment of 'MILF Overload'

Adult Time has released the latest installment of director Jim Powers' series "MILF Overload."

Choice Talent Management Launches Fan Platform 'ChoiceFilmz'

Choice Talent Management CEO Chris Crisco has launched a new fan platform called ChoiceFilmz.

Dredd to Launch Official Site

Dredd has announced his new website OfficialDreddXXX.com, launching April 20.

River Lynn Toplines Pat Myne's 'Phat Ass for Days'

River Lynn headlines director Pat Myne's latest release, "Phat Ass for Days," from Evil Angel.

Kitana Lure, Angelika Grays Star in Latest From MixedX

Kitana Lure and Angelika Grays star in the latest release from MixedX, titled “The Power of Lust.”

Show More