Sex.xxx, Other Top .XXX Domains Acquired by PussyCash’s Parent

PALM BEACH GARDENS, Fla. — ICM Registry today said that the Sex.xxx domain has been acquired by Barron Innovations — the operator of PussyCash.com, WebcamWiz.com and ImLive.com — as part of a $5 million, multiyear deal.

The deal also includes more than 40 “premium” generic keyword domains, including Cam.xxx, Phone.xxx and Black.xxx,  as well as Web.xxx, Market.xxx, Mate.xxx and Education.xxx.

Stuart Lawley, the CEO of ICM Registry, said that the deal has taken almost a year to put together, and that the buyer conducted in depth due diligence on the performance of the .xxx names in SEO, conversion rates and bounce rates before making the decision to buy the names.

Lawley noted that the acquisition price for just the Sex.xxx name was $3 million.

Barron Innovations will be placing significant development resources behind creating ultra-high quality destination sites, said Shay Efron, spokesman for Barron.

“As part of a group which operates leading brands such as ImLive.com and WebcamWiz.com, we tracked the introduction of .xxx closely,” Efron said. “We have studied the undeniably superior performance of .xxx domains in terms of SEO and conversion rates and decided to make a huge splash by acquiring the very best keyword generic names available.

“We evaluated Sex.xxx, the flagship domain, and decided it has the potential to become the leading brand in the entire adult industry, so it was an obvious part of a very large deal,” Efron said. “We look forward to enjoying the benefits of ICM’s unique domain matching program, which gives .xxx holders an opportunity to secure matching .xxx domain names in .porn, .adult and .sex."

Stephen Winyard, director of ICM Registry, said the deal with Barron Innovations “is connected to one of the most prestigious, well-established and highly successful groups in the adult entertainment industry.”

“The group has held its top position for most of its 15 -year existence,” Winyard said. “[W]e are happy to have completed this transaction with Barron Innovations.

“This deal follows on from the ever-increasing flow of significant premium names sales we are achieving now that we are into our third year of operation. It tangibly and irrefutably reinforces the performance benefits of .xxx names for members of the industry.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pineapple Support to Host Autism Spectrum Support Group

Pineapple Support is hosting a free online support group for performers and creators who are, or suspect they may be, on the autism spectrum.

ImLive Launches Revamped Member Loyalty Program

Cam platform ImLive has revamped its member loyalty program.

GoFundMe Set Up for Danny Ferretti's Medical Expenses

A GoFundMe campaign has been set up for Fangear founder Danny Ferretti, who requires extensive lung surgery.

Byborg Acquires Cuties AI

Byborg Enterprises has acquired adult artificial intelligence startup Cuties AI.

Irish Government Releases Report on Sex Work Decriminalization Legislation

The Irish government has released a report reviewing a 2017 law that decriminalized sex work across the country.

Texas Bill Would Require Age Verification for Online Sex Toy Sales

A new bill in the Texas state legislature would require online retailers to implement age verification of purchasers before selling “obscene devices” to anyone in that state.

New York Assemblyman Proposes Banning the Term 'Sex Work'

Republican New York Assembly Member Brian Maher has introduced a bill to prohibit the use of the term "sex work" in government documents.

Age Verification Watch: Michigan Joins the AV Club, Some Laws Just Make No Sense

This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Free Speech Groups Back SCOTUS Appeal of Georgia Strip Club Tax

Two civil liberties organizations filed an amicus brief Tuesday supporting a petition asking the U.S. Supreme Court to hear an appeal in a case involving whether a tax specifically aimed at adult entertainment establishments violates the First Amendment.

Creator Networking App 'Plaiir' Launches

Plaiir, a mobile networking app for creators, has officially launched.

Show More