LOS ANGELES — PlugRush has announced the launch of Automated Rules, an automation tool designed to save time while optimizing ad campaigns.
According to the company, its automatic rules-based optimization system is free to use, unlike some other third-party automation tools. The rules can be applied to all delivery methods available through PlugRush, including pops, banners, and native ads for both mainstream and adult traffic.
Now, instead of going through each campaign multiple times daily to locate the sources that convert, to un-limit them or add them to a whitelist campaign where the bids are higher, users can now create a few custom filters to do this work for them and can also have the rules exclude low-performing sources, sub-sources, countries, browsers, OS, languages, and more.
“In today’s world, saving time and being very effective at the same time is something everyone desires,” says PlugRush Head of Sales Alexandra Praisler. “In the digital marketing world, it is very important to have the right tools to help you get the ROI you want.”
“Our goal was to create a tool that can be customized to their needs,” Praisler adds, “by each and every advertiser and affiliate in our platform.”
Praisler says that while all advertisers are welcome to use the PlugRush Automated Rules feature, doing so only makes sense for users with conversion tracking activated.
“It is very easy to set up, but if that does not convince you, we have a very detailed guide to help you on every step of the process,” Praisler concludes. “As a media buyer, you need Automated Rules in your life to save time — stop manually optimizing and enjoy more free time!”
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