LOS ANGELES — TrafficForce.com today announced the debut of a new advertising format, Video Slide Ads, to target holiday shoppers in search of something new.
According to the company, beyond the traditional IM ads already offered by some tube sites, the new TrafficForce Video Slide Ads provide full-motion video rather than static banners, so the click-through ratios are excellent for advertisers, while the additional engagement with the audience improves time-on-site for publishers as well.
“As with most marketing methods, staying ahead of the trend is essential,” Ross from TrafficForce says. “This is a new monetization method for publishers that is not widely used yet and I believe we’re the first network to offer it in the sectors where our clients are seeking to refresh their advertising materials.”
Ross notes that each publisher has complete control over the slide functions, including where they come in from, how long they stay active, how big the ad is on the screen and many other variables that can be set on a site-by-site basis.
“CPMs on this ad during testing and soft-launch are competitive with video pre-roll ads, and the sell rates are excellent as well,” Ross explains. “Just in time for the holiday season when consumers want to buy but are looking for the newest, shiniest, and most eye-popping cues to follow, these ads are ho, ho, hot!”
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