LOS ANGELES — CAM4 has announced the #SpendItOnMe challenge, a Black Friday campaign for its creators featuring customized promo packages and codes running Nov. 27 to Dec. 5.
A rep described the challenge as "a performer-forward initiative that encourages our broadcasters to engage directly with their fan base and get discovered by eager new audiences."
Terms and conditions include the following:
- Performers must complete and submit a form before Sunday, Nov. 21 and schedule one feature show that will happen live on the CAM4 platform during #SpendItOnMe week.
- Participants will then receive a custom package of promotional images and a promo code for their fans and followers to get exclusive discounts and bonuses on Black Friday
- Each #SpendItOnMe feature show will be boosted to the front page of CAM4 during the performance and there are cash prizes for performers who get the most clicks on their promo codes
“No adult platform would be even remotely successful without performers, so why not give them the chance to get in on the action,” CAM4 Communications Manager Shannon McD said. “CAM4 is still offering incredible Black Friday deals, but #SpendItOnMe puts the performers in the spotlight where they belong.”
Visit the CAM4 blog for additional contest details and follow the platform on Twitter.