“With the increase of the number of regular couples visiting our club and realizing how this content resonated with our online audience," Big Sister VP of Marketing Carlos said, "we have decided to take a step further and reserve a part of the program especially for swingers who are not afraid to share their private fantasies in front of the cams."
The launch of the new feature was advertised in local media for three months before the first test launch took place on June 25.
Swinger evenings take place every Saturday, and each attending couple gets all-inclusive service (beverages and a buffet for no charge) and their own personal DVD, recorded either with the club’s unique remote cam system or an in-house cameraman.
“There was a certain skepticism once we announced that we are willing to get real couples in front of the cams for no charge and we were a little bit thrilled at the date of the first test broadcast," Carlos said. "But everything worked out above our expectations and now we are averaging from eight up to 15 private couples per evening.”
The new concept brings even more space for spontaneous and unexpected events, the company said.
“We have had here a live-broadcast fight between the guys in G-strings and even a gay couple coming in, plus we don’t discriminate the age or fetishes of the attendees," Carlos said.
The footage recorded from the private rooms and club area, apart from being broadcasted on the website BigSister.net and through the company’s mobile partners, is being simultaneously recorded in high-resolution to be available for further TV/DVD licensing and to be used on a separate paysite within the company’s upcoming affiliate program.
For additional information, press or business inquiries, email Carlos at carlos@bigsister.net.