Variety: Porn Downturn May Portend Economic Downturn

LOS ANGELES — Variety Editor-In-Chief Peter Bart suggested that the recent slump in the adult industry may be the harbinger of serious economic times in a column posted on the Variety website Friday.

Bart, who was a producer at Paramount Pictures and executive at Lorimar and MGM/UA before moving to Variety, is also a longtime observer of the adult industry.

In the column, Bart pointed out that adult has long been thought of as recession-proof, so the recent troubles in the adult industry "may indicate a true plunge in consumer confidence." He cites the dropoff in DVD sales and points out that the federal prosecution of the movie "Deep Throat" preceded an economic recession.

The column also quoted Wicked Pictures Executive Vice President Joy King, who said that the smallest dropoff in adult sales and rentals is in "couples friendly" material.

In contrast, the column concluded with a reflection on the success of mainstream writer/director Judd Apatow, whose raunchy comedies are pushing the envelope of acceptable mainstream entertainment, noting that until recently showing a penis brought an automatic NC-17 rating.

"In 'Forgetting Sarah Marshall,' the latest release from the Apatow comedic assembly line, there are not only abundant dick jokes but also abundant dicks." Bart said. "At a time when 'gonzo' is fading, 'limp' is in. What does that say about the mood of the country?"

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

French Court Suspends Age Verification Rule for EU Sites

The Paris Administrative Court has suspended enforcement of age verification regulations for sites based in other European Union member nations, pending a final judgment on whether France’s AV rules align with EU standards.

UK Parliament Weighs Proposals Targeting Adult Content

The U.K. Parliament this week debated proposed amendments to the pending Crime and Policing Bill, including clauses criminalizing “choking” content — and potentially outlawing paying for sex acts in cam performances and custom clips.

Rights Groups File Amicus Brief Supporting Backpage Defendants

Woodhull Freedom Foundation has joined Foundation for Individual Rights and Expression, Reason Foundation, and Electronic Frontier Foundation in filing an amicus brief in support of an appeal by the former operators of Backpage.com.

Hankey's Toys Releases 'Uncle Wulfy's Ogre Cock' Dildo

Uncle Wulfy’s Ogre Cock from Mr. Hankey's Toys has been unveiled.

Ava Marina Toplines Latest 'Super Cute' From Hard X

Ava Marina headlines the 20th volume of "Super Cute," from XEmpire studio brand Hard X.

Motorbunny Debuts 'Jack' Thrusting Dildo Device

Motorbunny has introduced Jack, a handheld thrusting device.

Director Ivan on Living Alt 24/7 and Saying No to Boring Smut

Not only does the AltErotic director — who was recently inducted into the XRCO Hall of Fame — have a healthy respect for the history of the adult industry, but he’s also a student of Hollywood.

Intimaly Unveils New Britanicamask Stroker

Intimaly Global has debuted the new Feel Britanicamask stroker sleeve.

Claire Castel Returns to Dorcel for 'Couture No. 2'

Claire Castel headlines the latest feature from Dorcel, titled “Couture No. 2.”

Private Releases 'MILFs at Home'

Private has released “MILFs at Home,” directed by Xavi Rocka.

Show More