Variety: Porn Downturn May Portend Economic Downturn

LOS ANGELES — Variety Editor-In-Chief Peter Bart suggested that the recent slump in the adult industry may be the harbinger of serious economic times in a column posted on the Variety website Friday.

Bart, who was a producer at Paramount Pictures and executive at Lorimar and MGM/UA before moving to Variety, is also a longtime observer of the adult industry.

In the column, Bart pointed out that adult has long been thought of as recession-proof, so the recent troubles in the adult industry "may indicate a true plunge in consumer confidence." He cites the dropoff in DVD sales and points out that the federal prosecution of the movie "Deep Throat" preceded an economic recession.

The column also quoted Wicked Pictures Executive Vice President Joy King, who said that the smallest dropoff in adult sales and rentals is in "couples friendly" material.

In contrast, the column concluded with a reflection on the success of mainstream writer/director Judd Apatow, whose raunchy comedies are pushing the envelope of acceptable mainstream entertainment, noting that until recently showing a penis brought an automatic NC-17 rating.

"In 'Forgetting Sarah Marshall,' the latest release from the Apatow comedic assembly line, there are not only abundant dick jokes but also abundant dicks." Bart said. "At a time when 'gonzo' is fading, 'limp' is in. What does that say about the mood of the country?"

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Megan Mistakes, Scarlett Alexis Topline Latest 'My Lesbian Masseuse'

Megan Mistakes and Scarlett Alexis headline the second volume of “My Lesbian Masseuse,” the latest release from Girlfriends Films.

Lucy Mochi Makes Her Kink.com Debut

Lucy Mochi has made her Kink.com debut alongside John Paul the Pope in "Newbie Gets the Full Treatment."

Erotica Divine, Derek Kage Lead Latest From TransAngels

Erotica Divine and Derek Kage star in the latest release from TransAngels, titled "Steamy Soak."

AV Bulletin: Midyear Roundup

Since the U.S. Supreme Court’s decision in Free Speech Coalition v. Paxton, more state age verification laws have been enacted around the United States, as well as proposed at the federal level and in other countries. Meanwhile, lawsuits resulting from AV laws have begun to play out in the courts. This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Savvy Suxx Performs 1st Gangbang for WIFEY

Savvy Suxx performs her first gangbang in the latest release from Vixen Media Group studio imprint WIFEY.

Princess Emily Makes Her Evil Angel Debut

Princess Emily has made her debut for Evil Angel alongside director Richard Mann.

Williams Trading Names Lindy Court Sales Representative

Williams Trading has appointed Lindy Court as its new sales representative.

Full Circle Expands 'Be Savage' Line

Full Circle Distribution has introduced 30 new styles from its Be Savage line of lingerie.

Sportsheets to Debut 'Signature' Collection at ANME

Sportsheets will introduce its new Signature collection at the ANME trade show in Burbank next month.

Alina Lopez Performs 1st Anal in Her Tushy Debut

Alina Lopez has performed her first anal scene in her debut for Vixen Media Group studio imprint Tushy, alongside Milan Ponjevic.

Show More