LOS ANGELES — JockMenLive.com, a muscle site offering a combination of live cams, social interaction and dating features, is attributing its growth to having a strong sense of community.
“The number of members embracing our brand new on-site social and dating features has been growing at a viral rate,” said Shaun of JockMenLive.com. “As growth continues to double and re-double each month, we are seeing a stellar 47 percent conversion ratio and a 36 percent re-engagement rate because we have stopped treating our audience as traffic and started to focus each member as co-creators of their own community.”
The social features on JockMenLive include muscle forums where members can interact with each other as well as with site performers. JockMenLive also features member profiles, where members are free to post their own photos or videos.
“We've spent a lot of time speaking directly with our customers, testing new features and tracking their response to our new products,” said David, CEO of JockMenLive.com. “What we found was this: members can get cam shows for free or on Skype. What they want is a place where they can become part of a vibrant community, interacting with other muscle fans and making new relationships. Some of the added core social features were directly requested by our fans."
David said, "Once these guys start using our social features, they're hooked. Plain porn is too passive, for the most part. Customers on cam sites, particularly niche sites like JockMenLive, are looking for relationships. Video chat is inherently social; it’s based on interaction, and most of those interactions are not sexual.”
At JockMenLive, members can broadcast their own shows.
“Our members are muscle fans who may be too shy to talk to their current object of affection,” David said. “They crave a community where they can talk about the men they truly love openly. We give them the men and the community of other fans as we nurture and monetize those relationships via JockMenLive.”
"We are not a porn site,” Shaun said. “JockMenLive is a community site where you can make your own fantasies happen. One of the things we love most about our social features is that we can speak to our members directly, and we let them lead us to an extent rather than telling them what they should want."
For more information on JockMenLive.com, follow them on Twitter.
