xbiz world
xbiz premiere

Articles by Ian Lester

opinion

Traffic Circles: Striving for Operational Efficiency

Change in technology is swift and can be brutal. Just ask anyone who owned a TGP/MGP site back in the late 2000s. While the rapid speed at which technological innovation occurs online can potentially destroy a company that is not prepared, it also allows new companies to create amazingly cool products in a fraction of the time than it did previously.

Ian Lester ·
opinion

Not All Ad Impressions Are Created Equal

It’s really easy when you’re chasing the CPA dragon to overlook some of the fundamental differences in how ad networks actually calculate what an ad impression is.

Ian Lester ·