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Playboy Renews Focus on Media With Executive Hiring

Playboy announced today that it has hired Julie Uhrman as its first-ever president of media to help the company develop a greater presence in streaming TV, videogames and virtual- and augmented-reality platforms.

Luna Corazon Graces Cover of Playboy Czech Republic

Luna Corazon, who received a Clip Performer of the Year nominee for the first-ever XBIZ Europa Awards, graces the cover of Playboy Czech Republic as the August Playmate.

Apolonia Lapiedra Lands Cover of Playboy Mexico

Spanish adult star Apolonia Lapiedra, who is nominated as Female Performer of the Year for the first-ever XBIZ Europa Awards this year, landed the cover of Playboy Mexico.

Playboy Alleges Breach of Contract in Suit Against Cryptocurrency Company

Playboy Enterprises Inc. has filed a lawsuit against a cryptocurrency company that allegedly failed to live up to an agreement to integrate blockchain technology into its online media channels.

Report: Hefner Family Sells Off Remaining Playboy Shares

The Hugh Hefner Trust has cashed in its last shares of Playboy Enterprises Inc., according to a report published today.

Playboy Selects Jennifer Greenwald to Spearhead Recruitment

Playboy Enterprises Inc. announced this week that the company has tapped Jennifer Greenwald to the position of senior vice president of people.

Playboy Inks Global Licensing Deal for Condoms, Lubricants

Playboy Enterprises International Inc. has struck an exclusive global licensing deal with a longtime Thai business partner for Playboy-branded condoms and lubricants.

pjur Rolls Out Ad Blitz in Playboy, GQ, Cosmopolitan, More

pjur has announced its launch of a major ad campaign targeting readers of Cosmopolitan, GQ, Playboy and more.

Playboy Inks Licensing Agreement for Fragrances

Designer Parfums announced today that it has struck an exclusive licensing agreement with Playboy Enterprises to manufacture and distribute the brand's line of fragrances.

Playboy Plans on Moving Headquarters to Westwood

Playboy Enterprises Inc. has plans to close its Beverly Hills offices and move three miles west to the UCLA campus town of Westwood.

Playboy.com Unveils New Strategy for Memberships

Playboy.com has unveiled a new walled-garden website that taps into the exclusivity and reputation of its Playboy Club brand.

Playboy Changes Slogan to 'Entertainment for All'

Playboy magazine and companion website Playboy.com are changing their company slogan from “Entertainment for Men” to “Entertainment for All.”

Marc Dorcel to Oversee Playboy TV Europe

Playboy TV has announced its enlistment of media company Marc Dorcel to manage its television business, including linear channel programming, plus exclusive distribution and management of the VOD content offering.

Playboy Can't Register 'Centerfold' as Trademark for Online Services

Playboy Enterprises International Inc. can’t register the term “Centerfold” because of an existing “Swimsuit Centerfold” trademark for online services, according to a ruling made Friday by the Trademark Trial and Appeal Board.

Playboy Deactivates Its Facebook Accounts

Cooper Hefner tweeted last night that Playboy Enterprises Inc. is stepping away from Facebook.

Playboy Developing Wallet to Support Cryptocurrencies

Playboy Enterprises Inc. announced today that the company is developing an online payment wallet that will support a number of cryptocurrencies across the company's online media, digital and casual gaming businesses.

Playboy: BoingBoing Is a Clickbait Site With No Fair-Use Defense

Playboy Enterprises Inc. on Thursday told a federal court that the operator of BoingBoing.net profits from the works of others as a clickbait site and has no fair-use defense after it posted a series of hyperlinks that lead to a trove of Playboy centerfolds.

Playboy May End Publication of Its Print Edition

Just months after the death of founder Hugh Hefner, Playboy Enterprises is considering whether to shut down its iconic print magazine in the U.S.

PlayboyVR.com Domain Name Ordered Transferred to Playboy

Now that Playboy Enterprises Inc. has reclaimed the domain name PlayboyVR.com in a recent cybersquatting case, the big question is whether the legendary adult brand will exploit it?