profile

WIA Profile: Shay Martin

What is your role and responsibility at Vibratex?

I am a co-owner and vice president of Vibratex. Since we're such a small company I've worn many hats. Anything from filing orders, unloading cargo containers, driving forklifts, marketing, tradeshows, bossing my husband around … the list goes on. Nowadays I tend to focus more on product development and working with my manufacturers in Japan on improving the quality of our products.

Self-confidence tends to subdue any potential harassment and negativity.

Describe a typical Monday at your desk.

Since I have such a fantastic staff, things tend to be lined up for me when I get in. I'm not the most organized person so they keep me in line and let me know what projects need immediate attention. Usually the priority is keeping check on shipments coming in for the week, developing more in depth relationships with my customers and finding out what they are looking for in products and improving their sales, walking the dog and working on product development.

What is the biggest challenge of being a woman in the adult industry?

Since I've been around this business all my life (my father owned retail adult stores), I've never really encountered any difficulties as a woman. Self-confidence tends to subdue any potential harassment and negativity. Business in the U.S. has been pretty smooth, but I remember the days when I was trying to work with the manufacturers in Japan and they had a difficult time having a business relationship with a woman. Now we all go out for sushi and sake and have a great time. The industry has changed over the past 15 years or so and I feel it has become a large family. Everyone tends to help each other out and support one another no matter what your gender is.

What is the most rewarding aspect of your job?

Getting calls or cards from women, men and couples telling me how our products have helped their intimacy and sex lives. Sexuality is an integral part of being human, but it's sometimes shuffled behind an invisible curtain in our society. Being able to expand someone's world and introduce them to pleasure has got to be the most rewarding thing I can do. A friend of mine once said he wished he could satisfy as many women as I have. I'll take that as a compliment!

How do you maintain balance in your life?

My husband Dan and I spend a lot of time outdoors and pursuing other sports activities. Anyone attending any of the tradeshows has probably seen me in slings, braces and whatnot from playing beach volleyball — my other passion. Even though we work together, we like to go on adventures outside. We try not to bring work home, but when you're doing business with a country on the other side of the world, it's hard not to work during dinner.

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How to Keep Meta From Derailing Your Social Media Campaign

The heavy hand of Meta can be both unforgiving and unpredictable. Profiles that Meta decides have violated its platforms’ terms may find themselves on the receiving end of punishments — including the dreaded “shadow ban,” which can be damaging for a brand’s social media campaign and strategy.

Scarlett Ward ·
trends

Pleasure Biz Mainstays Reflect on Decades-Long Careers, Share Advice for Up-and-Comers

“If you do what you love, you’ll never work a day in your life.” That saying definitely holds true in the pleasure industry, where many executives build careers that exceed a quarter century.

profile

WIA Profile: Melissa Fite

Though she works behind the scenes, Melissa Fite has a bird’s-eye view of the pleasure products industry. As the marketing coordinator and junior graphic designer at XR Brands, Fite gets an intriguing overview of the latest consumer trends, plus an exciting sneak peek at XR’s newest sex toys before they hit the shelves.

Women In Adult ·
profile

Distribuciones-BES Spreads Pleasure Brands' Reach Across Mexico

It’s time to brush up on your Spanish, sex toy manufacturers. The Mexican market is thriving, and the country’s distribution and retail businesses are eager to forge new connections with brands from around the world.

Colleen Godin ·
profile

YCosmetics Founder Tess Finkle Talks Messaging Behind 'If I Say Yes' Brand

Over the past few years, sexual wellness brands have gained much prominence in the digital space. YCosmetics, which released its flagship If I Say Yes collection earlier this year, is vying to become the next intimacy and skin care brand to gain a dedicated online following.

Nishka Dhawan ·
opinion

Promoting the Link Between Men's Mental Health, Sexual Wellness for Movember

As Movember rolls around each year, men across the globe grow mustaches to raise awareness of men’s health issues and help men take control of their mental and sexual health.

Ian Kulp ·
opinion

Smart Commerce: How AI can Take Retail Operations to the Next Level

In my last article, I discussed how AI is not just “on the horizon” for small-to-midsize retailers — it’s barreling toward us in a big way. I stressed the critical need for data integration as the foundation for AI to truly optimize retail operations.

Sean Quinn ·
opinion

Tips for Selling E-Stim Toys to First-Timers

Once the sole domain of the BDSM and kink community, electrostimulation has seen an increase in mainstream popularity in recent years. However, e-stim is still a lesser-known type of play with which many novice shoppers are unfamiliar.

Claire Blakeborough ·
opinion

How Sextech Is Helping Pioneer a New Approach to E.D.

Erectile dysfunction is no longer just an issue affecting older men — there has been a significant increase in younger people seeking help for ED, with numbers climbing globally.

Julia Margo ·
opinion

How to Advise Beginners on Shopping 'Animal Play' Toys

One important aspect of sex that often goes overlooked is exercising our imaginations. Letting our minds run wild gives us the chance to try new positions, play with new parts of the body, add toys and accessories, or even create a completely made-up fantasy world where we can pretend to be an entirely different species.

Rebecca Weinberg ·
Show More