Feature Articles
How Gen Z Is Reshaping Pleasure Product Marketing
opinion
How Gen Z Is Reshaping Pleasure Product Marketing
Gen Z is breaking the customer funnel, and it’s exactly what we need. In the past, figuring out customers’ purchasing habits, both in-store and digital, was relatively straightforward. But Gen Z’s priorities are completely different from those of their predecessors, and so are their shopping habits.
A Look at the Serious Business of Novelties in Retail
opinion
A Look at the Serious Business of Novelties in Retail
Adult retailers put a lot of thought into the products they carry. They want to offer customers high-quality sex toys with the latest technology and features, plus a robust selection of condoms and lubricants — all at competitive prices.
Retailer Online Engagement Strategies for Pride Month
opinion
Retailer Online Engagement Strategies for Pride Month
Pride month is more than a celebration; it is a platform for advocacy, inclusivity and community empowerment. As we celebrate Pride month in June, therefore, it is essential for the pleasure industry to engage with the queer community by embracing thoughtful digital marketing initiatives that resonate with LGBTQ+ audiences.
A Deep Dive Into 'Shallowing' Sex Toys
opinion
A Deep Dive Into 'Shallowing' Sex Toys
The term “Shallowing” refers to engaging only in shallow penetration of the vagina, and/or stimulating the vaginal opening and the few centimeters inside of it, rather than deeper penetration and trying to stimulate the G-spot or A-spot.
Which Tech Should Retail Businesses Consider Outsourcing?
opinion
Which Tech Should Retail Businesses Consider Outsourcing?
Since technology is the backbone of almost any retail business nowadays, one of the biggest challenges adult retailers encounter is making sure they have the right technology stack and staff needed to support growth.
Amy Baldwin, April Lampert Bring Podcast to Print in Debut Sex-Ed Book
opinion
Amy Baldwin, April Lampert Bring Podcast to Print in Debut Sex-Ed Book
Sex educators April Lampert and Amy Baldwin, whose winding, interwoven pleasure industry paths have now culminated with the debut of their first book, “Shameless Sex: Choose Your Own Pleasure Path to Unlock the Sex Life You’ve Been Waiting For.”
How Retailers Can Challenge Stigmatizing Attitudes Toward Masturbation
opinion
How Retailers Can Challenge Stigmatizing Attitudes Toward Masturbation
Masturbation is a natural and healthy aspect of human sexuality, yet it is often surrounded by stigma and misinformation. Fortunately, adult retailers can play a crucial role in reshaping the narrative surrounding masturbation and creating inclusive, welcoming spaces for customers.
A Look at the Wide World of Sex Toy Controls
opinion
A Look at the Wide World of Sex Toy Controls
When we talk about sex toy innovation, a lot of the conversation centers around means of stimulation. Yet while buzzing, thumping and sucking are certainly important, they are not the be-all and end-all of product advancement.
Affiliate Partnerships Tips for Boosting Pleasure Brands' Digital Presence
opinion
Affiliate Partnerships Tips for Boosting Pleasure Brands' Digital Presence
If you work in the adult industry, you probably know that affiliate marketing is a performance-based marketing strategy where individuals promote a brand’s products or services and receive commissions for each confirmed sale or referred customer.
Tips for Leveraging Customer Behavior to Boost Upsells
opinion
Tips for Leveraging Customer Behavior to Boost Upsells
You’re at a fast-food place, ready to order a cheeseburger, when suddenly the cashier reels you in with a brilliant suggestion: Why not add fries and a drink for only a few extra bucks? That’s upselling: a common sales technique where a seller encourages a customer to purchase additional items or upgrades to enhance their original purchase.
How Sustainability Yields ROI for Pleasure Brands and Their Retailers
opinion
How Sustainability Yields ROI for Pleasure Brands and Their Retailers
Sexual wellness brands are increasingly adopting eco-conscious and sustainable practices. Many are switching to more Earth-friendly materials, reducing packaging waste and making efforts to lower energy consumption, water consumption and carbon emissions.
A Guide to Sustainable Pleasure Product Merchandising
opinion
A Guide to Sustainable Pleasure Product Merchandising
Sustainable practices are no longer merely an option for the pleasure industry, but an imperative response to consumer expectations. Just as in other sectors, the resounding call for sustainability has reached unprecedented levels.
Retailer Tips for STI Awareness Month
opinion
Retailer Tips for STI Awareness Month
Adult retail isn’t all fun and flirty games. We love helping folks navigate pleasure and desire for themselves and with their partners, but brick-and-mortar staff are also on the front lines for myriad educational opportunities — especially in April, which is Sexually Transmitted Infections Awareness Month.
A Look at the Evolution of Pleasure-Enhancing Pumps
opinion
A Look at the Evolution of Pleasure-Enhancing Pumps
Even though the pleasure industry is famously innovative, most “new” products are still ultimately reimagined versions of previous ones. They expand on the core idea by introducing a new feature or solution that takes the original concept to a new level of sensation, functionality or convenience.
Platforming the Pleasure Industry With Our Collective Voice
opinion
Platforming the Pleasure Industry With Our Collective Voice
Very early in my business career, I learned not to mix business with politics or religion. This was a foundational tenet that just made sense. For much of my career, that was easy. However, it has become increasingly difficult to avoid bringing politics into business.
The ABCs of POS Systems for Adult Store Owners
opinion
The ABCs of POS Systems for Adult Store Owners
What point-of-sale system is best for your adult business? Figuring that out can be frustrating, since the numerous options and acronyms don’t easily translate into a clear checklist of features and benefits you can weigh.
How Pleasure Brands Can Leverage Strategic PR Amid Mainstream Media Layoffs
opinion
How Pleasure Brands Can Leverage Strategic PR Amid Mainstream Media Layoffs
Thanks to the mainstreaming of intimacy products, pleasure brands can now gain broad exposure in all kinds of publications, from Cosmo to Allure to Good Housekeeping. Unfortunately, the economic uncertainty dominating the world and challenging businesses has hit the media sector particularly hard.
How to Sell Shoppers on Water-Friendly Toys
opinion
How to Sell Shoppers on Water-Friendly Toys
From soothing self-care in the bath to the invigorating spray of a shower, water can introduce new dimensions of pleasure, unlock unique sensations and provide a sensual backdrop for intimate exploration.
Why BDSM Furniture and Sex Machines Make an Ideal Match
opinion
Why BDSM Furniture and Sex Machines Make an Ideal Match
For BDSM enthusiasts and curious newbies alike, a big part of the fun is discovering and exploring exciting new sensations and scenarios. One way to level up is by combining or layering pleasures you already enjoy, and one surefire way to do that is with BDSM furniture.
Tips for Boosting Ecommerce Revenue With Behavioral Insights
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opinion
Tips for Boosting Ecommerce Revenue With Behavioral Insights
At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.
