Feature Articles
Smart Commerce: How AI can Take Retail Operations to the Next Level
opinion
Smart Commerce: How AI can Take Retail Operations to the Next Level
In my last article, I discussed how AI is not just “on the horizon” for small-to-midsize retailers — it’s barreling toward us in a big way. I stressed the critical need for data integration as the foundation for AI to truly optimize retail operations.
Tips for Selling E-Stim Toys to First-Timers
opinion
Tips for Selling E-Stim Toys to First-Timers
Once the sole domain of the BDSM and kink community, electrostimulation has seen an increase in mainstream popularity in recent years. However, e-stim is still a lesser-known type of play with which many novice shoppers are unfamiliar.
How Sextech Is Helping Pioneer a New Approach to E.D.
opinion
How Sextech Is Helping Pioneer a New Approach to E.D.
Erectile dysfunction is no longer just an issue affecting older men — there has been a significant increase in younger people seeking help for ED, with numbers climbing globally.
How to Advise Beginners on Shopping 'Animal Play' Toys
opinion
How to Advise Beginners on Shopping 'Animal Play' Toys
One important aspect of sex that often goes overlooked is exercising our imaginations. Letting our minds run wild gives us the chance to try new positions, play with new parts of the body, add toys and accessories, or even create a completely made-up fantasy world where we can pretend to be an entirely different species.
Strategies for Navigating Content Restrictions on Social Media
opinion
Strategies for Navigating Content Restrictions on Social Media
Welcome to the “seggsual” wellness industry, also known as the “s//xual wellness industry” or “s-eggs-ual” wellness industry. Why so many aliases? Because mentioning what we actually do can torpedo our marketing efforts on social media platforms.
How History Drives Marketing Strategies Today
opinion
How History Drives Marketing Strategies Today
Thanks to the efforts of activists, sex educators and members of marginalized communities, products like sex toys, lubricants and adult films have become much less stigmatized, and much more visible and accepted in the public sphere today.
BAFTA Nominations Highlights Importance of Gender-Neutrality
opinion
BAFTA Nominations Highlights Importance of Gender-Neutrality
While the Brit Awards have paved the way for gender inclusivity by introducing gender-neutral award categories, it has recently been confirmed that the British Academy of Film and Television Arts (BAFTA) awards will not follow suit.
How to Explain Wax Play to Shoppers
opinion
How to Explain Wax Play to Shoppers
When it comes to candles in the bedroom, most folks think of them as a great way to create a sexy ambiance. For folks who enjoy wax play, however, candles are also a kinky way to heat things up. While it may sound daunting to the uninitiated — because, you know, fire and hot dripping wax — wax play can be a fun and accessible sensation-play option, as well as an excellent intro to BDSM.
Al and Michele Harrington Discuss Vision for Pleasure Brand Love Verb
opinion
Al and Michele Harrington Discuss Vision for Pleasure Brand Love Verb
Former NBA player Al Harrington has matched his success on the hardwood with equally impressive accomplishments in the business world, including creating cannabis company Viola. Now, Harrington and his wife, Michele, have expanded their business portfolio with Love Verb, a venture aimed at enhancing couples’ intimacy through a variety of pleasure products.
A Look at the Benefits of AI for Optimizing Retail Operations
opinion
A Look at the Benefits of AI for Optimizing Retail Operations
In the ever-evolving landscape of retail tech, staying ahead of the curve is not just advantageous — it’s mandatory for survival. Currently, small-to-midsize retailers face an unprecedented opportunity to leverage artificial intelligence (AI) features to gain an advantage, enhance employee productivity and optimize operations.
Boosting Visibility for Female Sexual Dysfunction Products to Overcome Stigma
opinion
Boosting Visibility for Female Sexual Dysfunction Products to Overcome Stigma
It is undeniable that sexual wellness has entered the mainstream, and the market is expected to expand. Many of those sales are driven by women, who have become more empowered than ever to buy sex toys and accessories — especially since the COVID-19 pandemic, when a significant consumer uptick made this shopping category more lucrative than ever.
Tips for Making the Most of In-Store Marketing
opinion
Tips for Making the Most of In-Store Marketing
When it comes to brick-and-mortar retail, getting shoppers in the door is only the beginning. Once they are inside, catching their eye and getting them to open their wallets is a whole other ballgame — both for retailers, who want shoppers to spend as much money as possible in their stores, and for manufacturers, who want that money spent on their products specifically.
Sweetening Up Sales With Lubricants, Topicals and Sexual Enhancers
opinion
Sweetening Up Sales With Lubricants, Topicals and Sexual Enhancers
For as long as people have been getting it on, they have also been finding ways to enhance their pleasure. The ancient Greeks loved sex and were incredibly open about it. We even have historical records of some of the various tools they created and used to enhance the experience.
Why Sourcing Pleasure Products from Alibaba Might Pose Risks
opinion
Why Sourcing Pleasure Products from Alibaba Might Pose Risks
The allure of Alibaba and similar ecommerce platforms is undeniable: They offer a vast marketplace where businesses can access a plethora of products at seemingly unbeatable prices. For those in the pleasure industry, however, sourcing from these platforms can present numerous potential challenges and issues that may outweigh any cost savings.
A Look at Sex-Positioning Product Features That Drive Sales
opinion
A Look at Sex-Positioning Product Features That Drive Sales
Whether your customer has mobility or stamina challenges or is simply looking to try a creative new position, their new best friend in the bedroom can likely be found in the many styles of position support devices available on the market.
Retail Staff Training Tips for Building Inclusivity
opinion
Retail Staff Training Tips for Building Inclusivity
A well-trained team is the backbone of any retail environment. Staff interactions significantly influence customer perceptions and comfort levels in every kind of store — but especially in the sexual wellness sector, where sensitivity, cultural competency and inclusivity can truly transform the customer experience, fostering trust and loyalty.
How to Incorporate Current Trends Into Store Displays
opinion
How to Incorporate Current Trends Into Store Displays
Ever walk into a store and get stopped dead in your tracks by an attention-grabbing display? Maybe it’s the pop of color, or perhaps it’s the design you love. Whatever the reason, in-store displays can grab customers’ attention and even drive sales and foot traffic to your store. But how do you create displays that surprise and hook your audience?
A Guide to Top Optimization Methods for Ecommerce Sites
opinion
A Guide to Top Optimization Methods for Ecommerce Sites
Search engine optimization (SEO) is the backbone of any successful ecommerce business. In a digital world, visibility equals success, which makes SEO not just a tool, but a smart and even crucial investment.
Exploring the Evolution of Dildos From Prehistoric Times to Present Day
opinion
Exploring the Evolution of Dildos From Prehistoric Times to Present Day
You know the old saying, “There’s nothing new under the sun”? Not so, when it comes to dildos! Like the rest of the industry, dildos have seen a veritable explosion of innovation. Where once there were only insertable phalluses in a couple of sizes and colors, we now have an absolutely massive selection of dongs.
A Look at Three POS Scenarios Reflecting Three Stages of Retail Growth
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opinion
A Look at Three POS Scenarios Reflecting Three Stages of Retail Growth
Leading a small-to-midsize adult retail business is exhilarating, yet daunting. Among the gazillion decisions you have to make, choosing the right point-of-sale (POS) system is one of the biggies. Whether you’re just setting up shop or expanding your store footprint, your POS system is the functional backbone of your operations.
