“Get It Now” factor a vital force for Internet users…
Getting consumers to pay for content has been a challenge for Web developers since the beginning of the Internet. Many business models do work and consumers do pay for content – some on a regular, monthly or annual basis – so it is possible to find success with a content-driven site. However, there is one factor that many developers neglect to consider – price.
A recent survey conducted in the UK showed that users are getting more familiar with the idea of getting long-running video content – such as full-length videos, movies, television programs, etc. – over the Internet. Because this form of entertainment is replacing more commonly used methods – such as purchasing physical DVDs, renting DVDs or buying Pay-Per-View showings through their televisions – businesses are finding that consumers are willing to pay to watch online – just not as much.
Surveys conducted by Olswang and YouGov revealed that price was THE most important deciding factor – with over 50% saying that they would purchase and download a movie rather than buy or rent it on DVD if it was cheaper. Most also said that they would prefer to stream a movie online rather than rent a DVD – mostly because of the convenience and ability to view the video immediately rather than waiting for a rental or going to the store.
Whether you work in the adult industry or a mainstream e-commerce sector, this is important market trend information. It tells us that as consumers become more familiar with a technology or method of content delivery, the easier it will be to sell other things to them in the future. Consumer confidence is essential – especially when attempting to sell content via a new technology. Your target audience needs to be comfortable with purchasing video or other types of content over the Internet. If they have a good initial experience, chances are they will be back for more.
Another “nice to have” feature mentioned by the survey group was the ability to rent or view video content for more than a single 24-hour period – something the adult industry has been doing for awhile. Many adult video programs give users the option to download for purchase, burn to DVD, rent for a 24-hour, 7-day or 30-day period – even rent XXX films a la carte, or by the scene. In the UK survey, users stated “short rental windows” as their *chief complaint* against mainstream online video rental services.
As proven in many business models such as eBay’s “buy it now” and the iTunes instant music downloads – the UK surveyors also found that the “get it now” factor was a driving force for Internet users. Young adults were especially excited about the possibility of being able to view content online before it was available on DVD or in other formats – a hint to content developers looking to expand their online markets.
If You Build It, Will They Pay?
Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More Articles
Meet the New Class of Pleasure Purveyors Making Waves
The sexual wellness industry has always evolved in response to cultural shifts, but the current wave of up-and-coming pleasure brands signals something deeper than trend cycles or aesthetic refreshes. These founders aren’t just launching new products; they are reframing what intimacy means, who it is for and how it fits into everyday life. Across supplements, toys, aftercare and even divination decks, a new generation of brands is closing long-ignored gaps — between pleasure and wellness, fantasy and function, science and sensuality, individuality and shared experience.
How to Convert Fans Through Scarcity and Exclusivity
Nothing sparks fans’ ongoing desire in the long term like making them feel personally prioritized. It gives them a sense of belonging and sparks a level of loyalty that goes far beyond just loving your work. Forging that degree of connection, however, requires knowing how to employ two key tactics: scarcity and exclusivity.
Viben's Kara Liburd on Building a Fulfilling Career in the Industry
“We work in an industry where trust, follow-through and service matter just as much as product quality,” declares Viben sales exec Kara Liburd. “Retailers today want analytics, marketing assets and deeper product knowledge, and brands are stepping up to provide that support.”
How to Reinvest Back Into Your Creator Business
Early in their careers, most creators necessarily focus on survival. Money goes toward basic expenses, equipment upgrades and keeping content flowing. Once income becomes more consistent, however, it’s time to begin thinking about growth and sustainability. How can you build something that lasts beyond the next release or trend?
WoodRocket Delivers Classic Adult Fun With a Quirky, Modern Twist
What does it take to stand out in the industry these days? How about a “Live, Laugh, Cum” keychain?
Efren Méndez Leads LoveStore Mexico With a Community-First Approach
Fifteen years ago, Efren Méndez and a friend walked into a sex shop. They were looking for nothing more than a few items for a party. Instead, the moment altered the direction of his career, and ultimately his life.
Kisscat on American Dreams and Creating Content That Connects
The year was 2019. Kisscat was drying her hair when her husband, Alex, walked in and told her about a couple who had become popular on Pornhub just shooting videos at home.
Guiding Shoppers With Clear Pleasure Education
One of the most valuable skills in pleasure retail isn’t persuasion — it’s translation. Customers often arrive curious but cautious, unsure of terminology, functions or even what questions to ask. The goal isn’t to overwhelm them with specs or explicit details, but to describe product features in a way that feels approachable, relatable and easy to imagine.
Stripchat's Jessica on Building Creator Success, One Step at a Time
At most industry events, the spotlight naturally falls on the creators whose personalities light up screens and social feeds. Behind the booths, parties and perfectly timed photo ops, however, there is someone else shaping the experience.
High-ROI Marketing Tactics for Online Retail
In adult ecommerce, the marketing landscape never stops shifting. What succeeded brilliantly in March may seem outdated by September. When you look at the bigger picture, however patterns emerge: clear, repeatable paths to strong ROI that remain consistent even as algorithms, platforms and buyer behavior keep changing.
