“Get It Now” factor a vital force for Internet users…
Getting consumers to pay for content has been a challenge for Web developers since the beginning of the Internet. Many business models do work and consumers do pay for content – some on a regular, monthly or annual basis – so it is possible to find success with a content-driven site. However, there is one factor that many developers neglect to consider – price.
A recent survey conducted in the UK showed that users are getting more familiar with the idea of getting long-running video content – such as full-length videos, movies, television programs, etc. – over the Internet. Because this form of entertainment is replacing more commonly used methods – such as purchasing physical DVDs, renting DVDs or buying Pay-Per-View showings through their televisions – businesses are finding that consumers are willing to pay to watch online – just not as much.
Surveys conducted by Olswang and YouGov revealed that price was THE most important deciding factor – with over 50% saying that they would purchase and download a movie rather than buy or rent it on DVD if it was cheaper. Most also said that they would prefer to stream a movie online rather than rent a DVD – mostly because of the convenience and ability to view the video immediately rather than waiting for a rental or going to the store.
Whether you work in the adult industry or a mainstream e-commerce sector, this is important market trend information. It tells us that as consumers become more familiar with a technology or method of content delivery, the easier it will be to sell other things to them in the future. Consumer confidence is essential – especially when attempting to sell content via a new technology. Your target audience needs to be comfortable with purchasing video or other types of content over the Internet. If they have a good initial experience, chances are they will be back for more.
Another “nice to have” feature mentioned by the survey group was the ability to rent or view video content for more than a single 24-hour period – something the adult industry has been doing for awhile. Many adult video programs give users the option to download for purchase, burn to DVD, rent for a 24-hour, 7-day or 30-day period – even rent XXX films a la carte, or by the scene. In the UK survey, users stated “short rental windows” as their *chief complaint* against mainstream online video rental services.
As proven in many business models such as eBay’s “buy it now” and the iTunes instant music downloads – the UK surveyors also found that the “get it now” factor was a driving force for Internet users. Young adults were especially excited about the possibility of being able to view content online before it was available on DVD or in other formats – a hint to content developers looking to expand their online markets.
If You Build It, Will They Pay?
Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More Articles
Why Strong Kink Sales Start With Education and Support
This topic might make some people uncomfortable: the kink industry has a predator problem, and it is not the one most people assume. It is not creeping in the shadows of underground dungeons or sketchy playrooms, but instead is out in the open, on your timeline, in your inbox, and within platforms and brands that have figured out that the BDSM aesthetics and lifestyle sell really well. The issue is that there is no education that follows it.
New Moon Network's Savannah Sly on Turning Lived Experience Into Advocacy
Savannah Sly is the first to admit she didn't always understand sex work. At 18, she was an art student in Boston, working part-time at a box office and, as she puts it, "broke as a joke." While looking for ways to make ends meet, she often found herself browsing Craigslist's adult ads, intrigued by the women advertising their services.
How to Safeguard Your Website Against CIPA Claims
There is a new wave of lawsuits targeting online businesses, including adult websites. These suits involve the California Invasion of Privacy Act (CIPA), and they are becoming increasingly prevalent. In fact, three different clients of my law firm were recently served or threatened with CIPA lawsuits — all in the same week.
How Retailers Can Adapt Their Strategies During a Sales Slowdown
Every economic slowdown prompts businesses to ask a challenging question: How can we survive until circumstances get better?
Creator Tips for Writing More Effective AI Prompts
If you've played around with AI as a creator, then you already know it can be unpredictable. Sometimes you get the exact results you were hoping for, and other times, the AI spits out something so generic you wonder if it even understood the assignment. The good news? More often than not, the difference comes down to the prompt.
Tips for Giving Retail Software the Context to Make Smarter Decisions
A little while back, one of our stores needed to restock a bullet, a dependable counter seller. The manager ordered six. We received 12 fishbowls, not six bullets. Twelve fishbowls.
How Clear Talent Contracts Can Save Time and Money
The adult industry has always been defined by its ability to evolve. It embraced online distribution before much of mainstream entertainment did, pioneered subscription-based business models, and continues to evolve in areas ranging from streaming to AI.
Backdoor Breakthroughs: Exploring the Latest Trends in Anal Toys
Ten years ago, anal play was seen as a niche within the pleasure industry, often hidden away or regarded as a novelty rather than a recognized part of sexual wellness. While many people were interested in exploring it, stigma, misinformation, and a lack of innovation kept it in the shadows. Now, that gap is starting to close. Research shows that anal intercourse is more common than before, with one U.S. study indicating that 36% of women and 44% of men aged 25 to 44 have tried heterosexual anal sex at some point.
How to Repurpose Every Clip for Greater Reach and Revenue
Adult content creators are often looking for ways to get more value from the time, effort, and editing that go into their content. What many don't realize is that by creating only one piece of content at a time and not repurposing it into previews and social media marketing materials, they're doing themselves a disservice.
Staci Cruse Builds on Pleasure Industry Experience to Guide Blush Sales
After 15 years in the pleasure industry, Staci Cruse has become skilled at distinguishing brands that merely talk about partnership from those that truly embed it into their operations.
