opinion

A New Way to Pay

Many operators in the adult space are familiar with the rapidly evolving complexities and continually changing options within the billing game. Sometimes these issues surround new regulations, while other times they involve new opportunities for profit.

Such is the case with the attack on MasterCard and Visa's billing market domination, now being conducted by telecom giants AT&T, T-Mobile and Verizon Wireless, which are developing a contactless, Smartphone-based retail payment system that is intended to replace traditional credit and debit card use.

Bloomberg reports that Atlanta and several other U.S. cities will host the initial trial of the m-payment solution, in cooperation with Discover Financial Services, which will provide the payment-processing infrastructure; and Barclays, tasked with managing the accounts.

"This is definitely a game-changer," Richard Crone of Crone Consulting stated, saying how the wireless carriers "are the biggest recurring billers in every market."

"They are experts at processing payments," Crone added.

Crone notes that wireless carriers enjoy advantages over the card associations, which could allow them to take control of the U.S. payments market from Visa and MasterCard.

"A mobile device is online, real-time interactivity that changes the customer relationship," Crone concluded. "A card is dumb."

For its part, Visa wants to be a part of the mobile payments loop, despite the major carriers' seeming focus on going it alone and not sharing the pie with the billing giant.

"Visa is in discussions with a number of mobile operators around the world," Bill Gajda of Visa Mobile stated. "We continue to believe that the best opportunity to create a secure, scalable, mobile-payment service is by working together, converging mobile and financial networks, and extending the value of electronic payments to the mobile channel."

Competition, especially within the world of financial services, is a good thing and may make it easier for adult merchants to enjoy access to these developing technologies.

Regardless of the final applications, however, it is clear that the streamlining of all forms of payment systems is continuing; with innovative tools and simple ease of use. Concerns over security, anti-trust issues and competitive grandstanding may hamper the swift adoption of Smartphone "wave" payment processing, but this and other forms of mobile billing are rapidly coming our way — who will provide these services is the only remaining question…

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Rebranding Sexual Wellness Through a Self-Care Approach

As most of us in the industry already know, sexual wellness remains the black sheep of self-care. Discussions about wellness glorify meditation apps, skincare routines and workout regimens — but mention masturbation or using a sex toy, and most people shy away from the topic.

Hail Groo ·
profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
opinion

Why Sex Toy Innovation Isn't What Shoppers Want Right Now

During my first year in the industry, the luxury vibrator on shelves was LELO’s Gigi, priced at $109. It was made with high-quality silicone, boasted an ergonomic design, a travel lock and a warranty. Soon after, Je Joue released its first product, SaSi, which employed “rolling ball” movements to simulate oral sex.

Sarah Tomchesson ·
opinion

What France's New Law Means for Age Verification Worldwide

When France implemented its Security and Regulation of the Digital Space (SREN) law on April 11, it marked a pivotal moment in the ongoing global debate surrounding online safety and access to adult content.

Corey D. Silverstein ·
opinion

How Adult Retailers Can Enhance Sales With Supplements

The supplement industry is big business. In 2024, Future Market Insights estimated it to be valued at $74.3 billion, and other market research firms anticipate that number will grow to upwards of $170 billion in just 10 years.

Rick Magana ·
opinion

From Tariffs to Trends: Staying Resilient in a Shaky Online Adult Market

Whenever I check in with clients these days, I encounter the same concerns. For many, business has not quite bounced back after the typical post-holiday-season slowdown. Instead, consumers have been holding back due to the economic uncertainty around the Trump administration’s new tariffs and their impact on prices.

Cathy Beardsley ·
opinion

Why It's Time the Pleasure Industry Got Serious About IPX Waterproof Ratings

As someone who regularly communicates with manufacturers, retailers and consumers, I’ve seen how this ambiguity can do a disservice to both the customers who use these products and the businesses that sell them.

Alicia Sinclair Rosen ·
opinion

Optimizing Payment Strategies for High Ticket Sales

Payment processing for more expensive items, such as those exceeding $1,000 per order, can create unique challenges. For adult businesses, those challenges are magnified. Increased fraud risk, elevated chargeback ratios and heavier scrutiny from banks and processors are only the beginning.

Jonathan Corona ·
opinion

Tips for Sexual Wellness Brands to Win Over Gen Z This Summer

As summer rolls around, the excitement in the air is palpable, especially for one particular demographic: Gen Z. College and university classes are over, vacations are booked and it’s time to let loose.

Naima Karp ·
opinion

The Barcelona Job: A Diamond Heist Drenched in Sweat and Seduction

In a city famed for its architecture and allure, something far more seductive is about to go down. The priceless NakedSword Diamond is nestled deep within a heavily fortified Barcelona museum, and master thief Sir Peter has his eye on the prize.

Jackie Backman ·
Show More