opinion

Your Cascade Must Include Alternatives

You know I'm always searching for unique and novel ways to help businesses excel and generate more revenue online.  Successful e-commerce is hard work typified by continuous innovation and experimentation, and helping customers feel comfortable right through the payment process is essential to this continued success.  Emerging markets are having a significant impact on our traffic trends, and catering to their needs and desires and enabling familiar secure payment options with which they identify should be a primary focus in order to maximize your revenues.  Don't leave ANYTHING on the table!  You got them on your site, now complete the transaction.

Do you offer Paypal EU, Ukash, Smart-Cheque, Sofort, ELV, Giropay, iDeal, and Astropay which covers South America including Brazil

Let your users pay with cash!

Did you know 51% of women and 40% of men still desire personal anonymity online?  There remains a fear of divulging personal data because of credit card fraud and identity theft, and some are still reluctant to have it known they’ve joined an ‘adult’ or ‘cheating’ site.

How many of your surfers abandon you on the payment page?

Do you provide anonymous global and cash join options?

What percentage of your attempted credit card joins end in decline?  5%?  10%? 20%?  Concerned with scrubbing and declines? 

Cascade to anonymous and cash payments for the ultimate join salvation. 

Write me for details and let’s meet at the EU shows!



Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Why Inclusivity in the Pleasure Industry Is More Important Than Ever

2025 has kicked off with a series of unsettling events. Tension and anxiety are high across North America as the unknown impact of tariffs, climate change and attacks on human rights loom ominously. In times of unrest, seeking pleasure is not frivolity but necessity.

Sarah Tomchesson ·
profile

Mary Jane: Gamer, Streamer & Fav New Creator

Outside, it was a chilly January evening — but inside the Hollywood Palladium, Mary Jane shivered for entirely different reasons. As her name echoed across the historic theater, she blinked in disbelief, realizing that she had just won the 2025 XMA for Fav New Creator.

Jackie Backman ·
profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

Tips for Keeping the Adult Retail Trade Show Momentum Going

Trade shows are a whirlwind of energy, excitement and opportunities. You spend days on a vibrant, buzzing show floor, making valuable connections and discovering innovative and exciting new products. You spend time, energy and money to be a part of this fabulous circus.

Rin Musick ·
opinion

2025's Top Tech Trends That Adult Retailers Should Know About

I just got back from the National Retail Federation’s Annual Convention & Expo, also known as “Retail’s Big Show,” where I walked the floor, sat in on key panels, talked with industry experts and influencers, and did my best to sift through the b.s. so I could report back to you all on the things you need to care about.

Sean Quinn ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Understanding the Importance of Graphic Design in Sexual Wellness Social Media Marketing

In the world of social media, graphic design is more than just making things look visually appealing — it’s a vital tool in shaping and maintaining a brand’s identity. Your social media is your storefront, so aesthetics mean everything.

Hannah McManus ·
opinion

How Adult Retail Is Shaping Sexual Health One Customer at a Time

Remember back in health class, when they taught us about boundaries, consent and how many nerve endings are in the clitoris? Of course you don’t, because it didn’t happen. In fact, sex education is still severely lacking in much of the U.S.

Kimberly Scott Faubel ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
Show More