Platinum Stages: Top Notch Performance

Dance poles are delivering a whole new degree of entertainment in the comfort of your own home. Now one of the world’s largest dance pole manufacturers in the U.S. and U.K., Platinum Stages features an extensive product line of permanent, portable and even free-standing dance poles that bridge the gap between mainstream and adult consumers.

Launched in 2001 by Keither Scheinberg, Platinum Stages has kept inventing numerous new revolutionary products, such as the Glow Pole or the new Star Stand Alone, and a range of completely removable multi-piece and one-piece poles.

As pole dance workouts gain more popularity, Platinum Stages sponsors competitive pole dancing athletes and pole dance competitions.

“My family thought I was in way over my head,” recalls Scheinberg. “They couldn’t fathom the idea of me working towards a law degree and selling dancing poles.”

Realizing the potential of a detachable pole that could be used for parties and home entertainment, Scheinberg decided to keep the business going and produce more poles.

Platinum Stages mainly sold poles for events, strip clubs and bars, but the mainstream advance of pole dancing for fitness has expanded their business to deliver poles to consumers directly. “Our poles are now in pole dance studios, used for competitions, and even popping up in gyms, explains Scheinberg. “We still appeal to adult industry oriented audiences, but we also appeal to pole dance fitness studio owners and enthusiasts.”

As pole dance workouts gain more popularity, Platinum Stages sponsors competitive pole dancing athletes and pole dance competitions.

Catering to this new demand for poles, Platinum Stages has removable poles available for home use. The poles are easy to assemble and include a step-by-step instruction manual with detailed instructions.

“Our Star Stand Alone freestanding pole assembles and disassembles in less than five minutes and requires no tools for assembly,” says Scheinberg.

One-piece poles feature an easy switch from static to spinning mode for permanent installations that are seen anywhere from professional studios to live clubs. Depending on how tall the pole is and whether the pole is in stainless steel or brass, the price for these poles ranges from $150 up to $900.

Platinum Stages has a lot of exciting goals throughout the year. The new Super Skinny 1.5 in/38 mm pole in stainless steel is available for the Star Stand Alone and as a one-piece, removable pole and the company is releasing a brass version in spring.

“Though we ship our products worldwide, our goal in 2012 would be to keep expanding and to have our poles and products more readily available and easily accessible for the entire world,” Scheinberg said.

Cirque du Soleil’s Zumanity performer and world champion pole dancer Felix Cane will be the spokes model for Platinum Stages’ special aerial pole launching later in the year.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How Adult Retailers Can Enhance Sales With Supplements

The supplement industry is big business. In 2024, Future Market Insights estimated it to be valued at $74.3 billion, and other market research firms anticipate that number will grow to upwards of $170 billion in just 10 years.

Rick Magana ·
opinion

Why It's Time the Pleasure Industry Got Serious About IPX Waterproof Ratings

As someone who regularly communicates with manufacturers, retailers and consumers, I’ve seen how this ambiguity can do a disservice to both the customers who use these products and the businesses that sell them.

Alicia Sinclair Rosen ·
opinion

Tips for Sexual Wellness Brands to Win Over Gen Z This Summer

As summer rolls around, the excitement in the air is palpable, especially for one particular demographic: Gen Z. College and university classes are over, vacations are booked and it’s time to let loose.

Naima Karp ·
opinion

Celebrating the LGBTQ+ Community With Inclusive Packaging Design

Pride Month is a time of visibility, joy and self-expression. In the pleasure industry, projecting that energy can start with something as simple as a box. Market research shows that 72% of U.S. consumers say product packaging influences their purchasing decisions.

Matthew Spindler ·
profile

WIA Profile: Pettus Ashley

Pettus Ashley brings her A game to the world of authentic adult branding, flitting between airports as the American face of U.K. brand Bathmate. As a company brand ambassador, Ashley personifies Bathmate’s dedication to the retail world, showering staff with equal amounts of appreciation and sales education.

Women In Adult ·
profile

Good Relations Fosters Sex Wellness, Positivity for 40+ Years

Melinda Myers, the founder and owner of Good Relations in Eureka, California, was still in college when she got invited to attend her first pleasure products home party.

Quinton Bellamie ·
opinion

Why It's Time for Pleasure Brands to Stop Ignoring B2C Marketing

For many B2B adult brands, marketing to consumers feels like a waste of time. I’ve heard it so many times: “We sell to retailers, not consumers. Why should we invest in B2C marketing?”

Hail Groo ·
opinion

The Midlife Movement Is Exploding; Is the Pleasure Industry Ready?

In marketing, there tends to be an emphasis on the younger generation — the trendsetters. The assumption is that appealing to the younger market has a halo effect on older consumers, who look to younger folks for what is on trend.

Sarah Tomchesson ·
opinion

Gender Play Gets Creative With Fantasy Toys

Sex toy manufacturers are increasingly recognizing the value of fantasy products, expanding their lines to include ever more diverse designs. What was once considered a niche market has proven to have broad appeal, demonstrating that people are eager to explore desires that extend beyond conventional human experiences.

Rin Musick ·
opinion

How Sex Toy Retailers Can Better Support Marginalized Communities

As someone who has been in the industry since 2003, I’ve seen countless trends, products and marketing strategies come and go. Yet one thing has remained consistent: a significant gap in how sex toy retailers serve marginalized communities.

Kimberly Scott Faubel ·
Show More