opinion

Marketplace Musings: Going the Distance

How many friends do you have on social media that you have never actually met in the real physical world? Someone asked me this, recently, and I was shocked when I realized that my number is well in the double digits. This means that I’m sharing intimate aspects of my personal life with complete strangers who I have never actually met in the physical world. Well, not “complete strangers.” There’s usually a mutual friend or two that can vouch for these “non-corporeal Internet phantoms” that keep “poking” me or requesting help with their imaginary cartoon farms.

As I write this, the reality (or virtual reality) of this is starting to sink in. I’m blindly “tagging” and “checking in” almost every personal detail of my life. I’ve drawn back the curtain and exposed my private life in exchange for imaginary Internet points in the form of “likes,” “favorites,” and “retweets.” Is nothing sacred? That settles it! I’m going to delete all my online accounts and focus more on my actual life! It’s the dawn of a new day for ole Mark Espinosa!

We spend more time checking in and monitoring the “comings and goings” of our acquaintances located all around the world, and less physical time with the people located right down the block.

I lasted five minutes.

It’s staggering how prevalent social media has become in our lives. We spend more time checking in and monitoring the “comings and goings” of our acquaintances located all around the world, and less physical time with the people located right down the block. Actually, we spend just as much time virtually interacting with those same people who live right down the block, than we do physically. Grab a cup of coffee together, you weirdos! Yes, it’s true that social media does have a way of physically isolating us from each other. Despite all the negatives, the recent advances in telecommunication and social media websites have proven to be extremely integral in maintaining connection with friends and family over great distances.

With the addition of “direct messaging” features to some of the more popular apps, it’s now easier to share more intimately with those special “someones” in our lives. Wherever they may be. It’s good to know that while we mostly just stand completely exposed in front of the infinite vastness of the Internet, we can also still find quiet little corners where we can be alone with others. But, what comes after intimacy? With communication and sharing technology progressing as fast as it has, it was only a matter of time until the technology allowing actual physical stimulation, over great distances, was introduced.

Over the last few months, we have seen a huge influx of wireless vibrators being introduced. While most of them only allow for wireless control from inside the same room through a wireless control or phone, some vibrators, actually allow for one person to control a vibrator from anywhere in the world. A technology known as “teledildonics.” With the announcement of the Opue and SVir from KIIROO and the Blue Motion from OhMiBod, we’re beginning to see a very interesting melding of social media and sexual interaction. (I imagine that it’s only a matter of time before wireless/app controlled vibrators, The Vibease, We-Vibe 4 Plus, The kGoal from Minna Life and The Magic Motion, have similar features.)

These new innovative vibrators also allow for people to directly influence the actual stimulation of their partner (or multiple partners) are experiencing. Basically, you don’t even need to be on the same continent as your lover to have sex with them. Where social media sites allowed for the uninterrupted continuation of friendships over great distances, these new app controlled vibrators are allowing for the continued intimacy of lovers from afar. Long-distance relationships aren’t as long as they use to be.

As the concept of teledildonics slowly introduces itself into the mainstream consciousness, an awareness will need to be developed with the modern-day sex toy retailer. The customer looking to satisfy themselves while their partners are away is not a new concept by any means. Or even the customer looking for “something to use” while they chat with their lover over the phone. In all my years working on the sales floor, I’ve never had a customer tell me that they needed some products to use while their partner remotely stimulates them from across the country. How do you help that customer? Perhaps some wrist restraints while they are teased remotely? Perhaps some porn to watch while the vibrator does its business.

Besides the potential add-on purchases that come with this new generation of vibrator, a stronger technological understanding will be needed. An understanding of how to download apps, the differences between Androids and iPhones, the differences between Wifi and Bluetooth, maneuvering through standard app menus, online security, etc. With the creation of any new technology, that is sure to be extremely popular, comes the added responsibility of having to learn all the technology that surrounds it. This is especially important so that you can properly sell and troubleshoot it. Also, when the robots finally take over, they’ll surely spare the ones that they’ve already been romantic with.

As National Sales Manager of Pleasure Works Wholesale, Mark Espinosa believes that as the industry progresses alongside communications technology, it’s important that we always remember that we get to say that we “give people orgasms for a living!” So, why not have a little fun in the process?

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

trends

Adult Retailers Share Theft Prevention Strategies

Shoplifting has always posed a persistent challenge for retailers, and its effects reach far beyond simple loss of inventory. Theft can disrupt operations and saddle retailers with the cost of increased insurance premiums and heightened security measures. Robust security protocols can also negatively impact customers’ shopping experience.

Ariana Rodriguez ·
profile

WIA Profile: Stefanie Neumann

It takes an ever-smiling face and a constantly creative mind to keep a retail outfit up and running. Luckily for TAF Distribution, regional manager Stefanie Neumann has endless good vibes and smart decisions to boost business and staff relations at the company’s retail chain.

Women In Adult ·
profile

Dr. Tush's Brings Anal Care to the Forefront

Few personal health products have inspired descriptions quite so bold as “If Neosporin and Aquaphor had a baby, and that baby became a crime-fighting superhero for your skin.” Then again, even fewer can live up to their own hype.

Colleen Godin ·
opinion

Tips for Promoting Inclusivity, Accessibility in Adult Retail

Walking into an adult store or browsing a retail website should feel like an invitation — an open, shame-free space to explore pleasure and identity. But for many of us, that’s not the reality. As a queer, nonbinary and physically disabled person, I’ve spent years navigating physical and digital spaces that weren’t built with people like me in mind.

Hail Groo ·
opinion

Tips for Reinvigorating Marketing Strategy by Tapping Into Online Feedback

For the past 50 years or so, the pleasure industry has worked tirelessly to increase public acceptance of sex toys. We’ve done an incredible job, and that progress has only accelerated since I first started out working the sales floor at Babeland nearly 20 years ago.

Sarah Tomchesson ·
opinion

The 'Wall of Shame' in Adult Retail: Deterrent or Dilemma?

Retail theft affects all kinds of businesses, but adult retailers face unique challenges when it comes to loss prevention. One of the more controversial strategies some retailers have adopted is the “wall of shame,” a public display of shoplifters caught in the act.

Rin Musick ·
opinion

Mitigating Retail Shrink Through Intelligent Video Solutions

Retail shrink isn’t just a cost of doing business — it’s an existential threat. Theft, fraud, operational inefficiencies and employee mismanagement chip away at profits in ways that many business owners don’t even realize.

Sean Quinn ·
opinion

The Power of Authenticity in Selling Pleasure Products

I’ve been working in the pleasure industry for more than two decades. For a significant chunk of that time, I thought that to be successful in sales, I had to fit a mold. I assumed that selling meant following a formula: say the right things, use the right voice and present myself in a way that was guaranteed to convert.

Kimberly Scott Faubel ·
profile

Dennis DeSantis on Building a Blockbuster Career in Adult Retail

The adult industry and the mainstream Hollywood scene often intersect, and few executives are more familiar with that crossover than Dennis DeSantis.

Ariana Rodriguez ·
profile

'Pleasure Professionals Place' Facebook Group Marks 5 Years of Fostering Connections

Where can you find the pleasure industry’s most tantalizing, trending and relevant conversational banter? For once, we’re not talking about a trade show after-party!

Colleen Godin ·
Show More