opinion

Label This!

Labeling of adult entertainment websites has been a hot topic for many years. There has already been three bills introduced to Congress, with the Cyber Safety for Kids Act of 2007 being the most recent. This, and other bills, call for mandatory labeling of websites.

There are three methods of labeling: Using a TLD like .XXX which has been proposed by Congress before, use of ICRA labeling, use of ASACP’s Restricted To Adult (“RTA”) labeling. I will quickly run through the three choices.

1) .XXX TLD = bad = dead

2) The use of ICRA for labeling comes up naturally, so I wanted to review the steps in adding a label to a website.

You can play along at home by going to the labeling generator link at: https://www.icra.org/label/generator/

First thing it asks for is to enter the URL to your website. I would suggest putting in a bogus domain to test.

If you click the XXX site green button, it will auto-fill choices but, won’t allow you to check in the Context box: This material appears in an artistic context (some industry attorneys would probably want you to have that box checked in reference to obscenity issues).

After what seems to be a straight forward process of checking off the appropriate boxes, the next screen (Step 3), then asks you to enter your name and email address, because they need to send you a file that contains your label.

It used to be that you could get the ICRA text tag right from the site, but now they have gone to a registration mode, where they want to collect your contact information. Most may not have a problem with that, but it does show a change in their policies.

You need to register your URL/domains with ICRA for the labeling, for which they will have both manual and automatic processes to check your websites

ICRA’s label is free to use.

3) ASACP’s RTA label information can be found at https://www.rtalabel.org and you can simply copy/paste this text (the greater than and less than symbols removed to allow viewing in html) : meta name="RATING" content="RTA-5042-1996-1400-1577-RTA" into all of your web pages in the header section. No registration, no classification is needed and the label is free.

You can decide which labeling method to use or wait for Congress to tell you.

Fight the labelation without representation!

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Segpay Marks 20 Years of High-Risk Triumphs

Payment processors are behind-the-scenes players in the world of ecommerce, yet their role is critical. Ensuring secure, seamless transactions while navigating a rapidly changing regulatory landscape requires both technological expertise and business acumen.

Jackie Backman ·
opinion

The SCREEN Test: How to Prepare for Federal Age Verification

For those who are counting, there are now 20 enacted state laws in the United States requiring age verification for viewing online adult content, plus numerous proposed laws in the works. This ongoing barrage has been exhausting for many in the adult industry — and it may be about to escalate in the form of a potential new AV law, this time at the federal level.

Corey D. Silverstein ·
opinion

Mitigating Retail Shrink Through Intelligent Video Solutions

Retail shrink isn’t just a cost of doing business — it’s an existential threat. Theft, fraud, operational inefficiencies and employee mismanagement chip away at profits in ways that many business owners don’t even realize.

Sean Quinn ·
opinion

How to Master Team Dynamics for Business Success

Having the right team in place is everything. Whether getting a startup off the ground and thriving, or safeguarding an established company, the right — or wrong — people can mean the difference between a successful venture and a failed dream.

Juicy Jay ·
opinion

The Power of Authenticity in Selling Pleasure Products

I’ve been working in the pleasure industry for more than two decades. For a significant chunk of that time, I thought that to be successful in sales, I had to fit a mold. I assumed that selling meant following a formula: say the right things, use the right voice and present myself in a way that was guaranteed to convert.

Kimberly Scott Faubel ·
opinion

Eight Steps to Fast-Track AI Site Approval for Processing

Artificial intelligence is a hot topic these days. AI technology is speeding up the way we do business across all industries and offers numerous benefits, from automating processes to increasing efficiency and scalability.

Cathy Beardsley ·
profile

Dennis DeSantis on Building a Blockbuster Career in Adult Retail

The adult industry and the mainstream Hollywood scene often intersect, and few executives are more familiar with that crossover than Dennis DeSantis.

Ariana Rodriguez ·
opinion

How to Secure High-Risk Transactions With Network Tokenization

Ensuring the security of data as it moves through digital channels is the foundation of safe transactions, and crucial for your success. If your business can’t secure transactions, you’re exposed to myriad processing traumas.

Jonathan Corona ·
profile

'Pleasure Professionals Place' Facebook Group Marks 5 Years of Fostering Connections

Where can you find the pleasure industry’s most tantalizing, trending and relevant conversational banter? For once, we’re not talking about a trade show after-party!

Colleen Godin ·
opinion

How Cannabis Culture Is Reshaping Sexual Wellness, Pleasure

April is a month of celebration: Lovers Day, Earth Day… and 4/20. Once a subculture symbol, “420” has evolved into a movement that bridges cannabis advocacy, wellness and an increasingly vital discussion around sexual health and pleasure.

Ian Kulp ·
Show More