opinion

How Tech Innovation Is Nurturing Intimacy

How Tech Innovation Is Nurturing Intimacy

The world is in motion and unexpected changes are around every corner. You never know what your reality will look like tomorrow, as has become especially evident recently. Nothing is as we expected it to be and we have all had to learn to adapt to new circumstances, rules and realities. However, while our situations and circumstances may change, our needs and desires do not.

Measures like social distancing force us to find creative solutions for situations that are unfamiliar to us. Now more than ever, we suddenly have become aware of how important our basic needs and desires are as human beings and we have to find new ways of satisfying them. Feeling connected to, and intimate with, other people is not just a desire, but also a need. Connections to others are what make us human. Intimacy has always been important, but in a time when it is much more difficult to achieve, many are starting to realize just how valuable it is to be intimate with another person.

Rather than let distance be the enemy of sexual relationships and intimacy, we should allow it to create space for different or new opportunities.

Yet intimacy — even sexual intimacy — does not necessarily mean being physically close to someone. As physical distancing has become the norm, this is especially important to realize. Obviously, nothing can replace the wonderful sensation of physically touching another human being, but when that is temporarily not possible, there are many solutions that we as an industry are able to provide.

The impact of recent times on our industry as a whole is thankfully limited in comparison to other industries, and we are in a unique position where we can help people connect and stay connected. Ever-evolving technology has led to a wide array of advanced sex toys that are excellent tools helping to bridge distances, in this case literally, so relationships and intimacy can flourish no matter the circumstances. Of course, remote-controlled toys have been around for a long time and are widely available everywhere. New toys that can be operated from a distance are produced every day.

Although toys with a limited-range remote control are still prevalent in the industry, technology has greatly expanded the possibilities of the concept of remote-controlled toys, which has led to the creation of many different kinds of high-tech sex toys. The introduction of smartphone apps as a way to control sex toys has opened up a whole new world of creativity, connection and opportunity. Everything is possible. Creating your own vibration patterns? Easy. Connecting your toy to sex videos online? No problem. Controlling your partner’s sex toy from halfway across the world? Definitely.

This technology has been a practical tool for many since its creation, but it has probably never been more relevant than at this particular time. To connect with your partner or lover and to be able to continue the sexual relationship you have with them is invaluable. Being able to feel the rhythm of your lover’s movements on your own body through an interactive sex toy helps nurture that close connection to each other. Virtual reality is even more promising in this case, as it could potentially bring lovers even closer. What if you could feel your partner’s touch via a virtual reality bodysuit?

What if you could see, talk to, and pleasure your partner in a 3D world? Virtual reality began gaining a foothold in the industry some time ago, but even though virtual reality sex toys already offer fantastic possibilities, this is just the beginning. There is still so much that this technology can bring to the table in terms of physical, emotional and sexual connection. It is exciting to think about where this could lead and what the future might hold for virtual reality sex toys.

To many people, technology and intimacy might seem like two concepts that do not fit well together, but as we already know, they can perfectly enhance each other. Although teledildonics can never replace real-life physical contact between two humans, it can help our industry take the next step into the future. The open-minded and progressive attitude that is prevalent in this industry is the perfect breeding ground for the development of virtual reality and teledildonics in general and the creation of even more advanced and interactive high-tech sex toys.

Rather than let distance be the enemy of sexual relationships and intimacy, we should allow it to create space for different or new opportunities. New technologies are constantly in development and will keep evolving in the coming years. Times are strange right now, but let’s use this opportunity to learn, create and improve technologies, so we can keep offering our customers the best tools to stay connected and nurture intimacy, especially in times when this is not as easy as it used to be.

Eric Idema is the CEO of EDC Wholesale, an international distribution center.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Condom Sense's Adam Edwards on Driving Retail With Purpose

Still, the inclement weather can’t stop Edwards from doing something he’s done for most of his adult life: talking shop. About six and a half years ago, as soon he turned 18, he joined Condom Sense. His father, Mike Edwards, started the company in the 1990s.

Jackie Backman ·
profile

Delicto Serves Up Online Retail With a Side of Super-Charged Sex-Ed

Meet Rose MacDowell and Sarah Riccio, co-founders of the online pleasure product hot spot Delicto.com. Since 2021, these business owner besties have been slinging vibes and dildos while openly sharing their love for self-induced orgasms on social media — a strategy that has earned Delicto half a million followers on TikTok.

Colleen Godin ·
opinion

Tips for 'Soft Selling' to Today's Shoppers

"This is our bestseller.” “You should get this one instead; it’s stronger.” “This one costs more — but it’s way better!” In adult retail, sweeping statements like these can sound impersonal and make shoppers feel rushed, unseen and unsupported.

Sara Gaffoor ·
opinion

A Guide to Displaying Sex Dolls In-Store

Sex dolls are high-priced and visually striking, but often misunderstood by first-time buyers. Displayed poorly, they can seem intimidating, gimmicky or off-putting. Displayed well, they become conversation starters, high-quality premium products and confidence-boosting sales opportunities.

Jessica Sav ·
opinion

How AI Is Modernizing Retail HR

With 21 locations, I’m pretty much always hiring. Unfortunately, the employment market these days can be chaotic, as candidates send out applications across dozens of job boards with a single click. For managers like me, this results in more time spent sorting through signals and static.

Zondre Watson ·
opinion

Rethinking Influencer Marketing in Sexual Wellness

Influencer marketing has evolved over the past several years, and that ripple has extended to the sexual wellness industry. The factors driving the appeal of partnering with influencers — raising awareness and expanding reach — remain just as important as they did when such partnerships first became common.

Naima Karp ·
trends

Meet the New Class of Pleasure Purveyors Making Waves

The sexual wellness industry has always evolved in response to cultural shifts, but the current wave of up-and-coming pleasure brands signals something deeper than trend cycles or aesthetic refreshes. These founders aren’t just launching new products; they are reframing what intimacy means, who it is for and how it fits into everyday life. Across supplements, toys, aftercare and even divination decks, a new generation of brands is closing long-ignored gaps — between pleasure and wellness, fantasy and function, science and sensuality, individuality and shared experience.

Ariana Rodriguez ·
profile

Viben's Kara Liburd on Building a Fulfilling Career in the Industry

“We work in an industry where trust, follow-through and service matter just as much as product quality,” declares Viben sales exec Kara Liburd. “Retailers today want analytics, marketing assets and deeper product knowledge, and brands are stepping up to provide that support.”

Colleen Godin ·
profile

WoodRocket Delivers Classic Adult Fun With a Quirky, Modern Twist

What does it take to stand out in the industry these days? How about a “Live, Laugh, Cum” keychain?

Colleen Godin ·
profile

Efren Méndez Leads LoveStore Mexico With a Community-First Approach

Fifteen years ago, Efren Méndez and a friend walked into a sex shop. They were looking for nothing more than a few items for a party. Instead, the moment altered the direction of his career, and ultimately his life.

Jackie Backman ·
Show More