opinion

Retail Customer-Friendly Tips, Toys for Sensation Play

Retail Customer-Friendly Tips, Toys for Sensation Play

One of the most erotic ways a couple can slow down and reconnect in the bedroom is with sensation play. Although it’s often associated with BDSM, this type of play doesn’t have to be painful or intense. If soothing and sensual is more your thing, sensation play has plenty to offer; in fact, many who engage in it don’t consider themselves kinky at all. Because sensation play has so many possibilities, it lends itself to the use of countless products — and that gives retailers quite a few options to generate sales.

WHAT IS SENSATION PLAY?

The purpose of sensation play is to elicit physical sensations that heighten the body’s senses. Although that sounds simple, there is a bit of an art to it. It involves exploration of the entire body as opposed to only the genitals. Awakening erogenous zones often passed over during lovemaking is a key factor in achieving toe-curling results. It is crucial to concentrate on areas like the soft underside of the arms and thighs, the stomach, neck and feet.

The tools that are used and the specific combination that they are used in can also make or break a sensation play session. Opposing feelings like hot and cold, smooth and rough, or soft and sharp are best at awakening the senses. It’s also important to warm up the receiving partner as opposed to using something too harsh too soon. With sensation play, couples can raise each other’s adrenaline and endorphins at a gradual pace.

Sensation play can stand alone or be incorporated into a scene with other kinks like bondage or sensory deprivation. In fact, these two complementary activities are recommended, as they also help ignite the senses — but only when all partners involved have consented to each method, of course!

SENSORY DEPRIVATION

Disabling one or more senses can amplify the others, which is the appeal of sensation play. Whether with a simple mask that covers the eyes or something more elaborate like a bondage hood, removing the ability to see can cause the remaining senses to be magnified. This can make a simple touch, sound, smell or taste feel new and unfamiliar as if it’s being experienced for the first time. This can bring about an explosion of unanticipated erotic reactions.

SENSUAL SENSATION PLAY

Temperature manipulation is a great introduction to sensation play. It’s also ideal for those that aren’t particularly into kink but are curious to experiment. Insertables can double as temperature tools that can be used on any part of the body. For customers who are interested in exploring sensation play, suggest setting a waterproof toy in warm water for five to 10 minutes before rubbing and rolling it all over their or their partner’s body for a sensual warm massage.

Additionally, users can alternate a warm dildo with touches from a cooled toy that has been sitting in the refrigerator. The quick switch from hot to cold is particularly intoxicating when used on nipples, inner thighs or stomach.

There are different types of sensations that can be explored. From the tickle of a feather to the satisfying pinch of nipple clamps, to the pleasurable suction sensations of a clit pump, there’s a whole world of sensual sensations to explore even for users that are just starting out!

ADVANCED SENSATION PLAY

A Wartenburg pinwheel should be in everyone's naughty toolkit. Among the most common sensation play items, these spiky wheels can take an experience from playful to intense depending on how they are used. This device can also be placed in the refrigerator or cold water for an icy, sexy chill. Suggest to shoppers that they start by running the cooled flat end of the device over a partner’s body. When it’s time to turn up the heat, the prickly end can be used along their skin for a sensually biting surprise.

Tools like a flogger or a paddle are great choices for impact-based sensation play. Add a prop like a bondage table to level up the power play, and keep in mind how perfectly suited electrosex items can be for sensation play. E-stim toys are available in a variety of styles like plugs, cock rings, vibrating eggs and dildos to deliver satisfyingly intense zaps, making ordinary toy use into an extraordinary electrifying experience.

Although sensation play is most often related to skin sensations, it doesn’t have to stop there. In addition to using touch tools, suggest playing with the sense of taste. Sweet, decadent foods like strawberries, chocolate and honey can be alternated with bitter lemon.

You can help your customers explore sensation play by suggesting several tools with opposing effects that can be used in succession to gradually ignite the senses. Creatively thinking outside the box and finding alternate uses for toys is important, too. Done properly, sensation play will have your customers returning to find the next stimulating form of titillation.

Rebecca Weinberg is the president of XR Brands.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Dreamlove Distribution Aims to Keep European Retailers On-Trend

From new annual trade shows in Barcelona and Malaga to the expanding international reach of Spanish sex toy brands, distributors and retailers, Spain continues to establish itself as the up-and-coming European hotspot for the pleasure industry to conduct business.

Colleen Godin ·
profile

Allure Lingerie Owner George Makar Offers a Glimpse Behind the Brand

For over 30 years, Canadian lingerie brand Allure has been doing things differently. It’s a defining characteristic of the company, one that dates back to its roots as an adult retailer and underlies its current reputation as a design house — and owner-designer George Makar's rep for originality.

Colleen Godin ·
opinion

How to Build Retail Customer Loyalty Through Connection

The most valuable part of any business is the customer, so it’s no wonder that Get to Know Your Customers Day is celebrated not just annually, but quarterly.

Ian Kulp ·
opinion

Tips for Fostering Productive Conversations in Adult Retail Settings

In an ideal world, every workplace interaction would run smoothly. Employees would communicate clearly and directly, customers would always be satisfied and challenges would resolve themselves.

Tori Titus-McCrobie ·
opinion

A Look at the Fortune 500 Tech Available for Adult Stores

It used to be that if you wanted cutting-edge tech to power your adult store operation, you needed a Fortune 500 budget. Small and midsize stores had to settle for basic systems and manual processes, and hope that hustle, grit and good intentions could compensate for the tech gap.

Sean Quinn ·
opinion

A Manufacturer's Guide to Adult Retail Trade Show Success

Pleasure industry trade shows offer a vital platform for showcasing the latest toys and other intimacy products, building connections with potential buyers and generating industry buzz. However, simply attending isn’t enough — you need a strategic plan to stand out from the crowd.

Vincent Renou ·
opinion

Pleasure Brand Marketing and PR Trends to Watch in 2025

From the lockdown boom to the economic pressures of a post-pandemic world, we have seen shifting technologies, evolving consumer expectations and a hunger for authenticity shape pleasure product marketing and public relations.

Scarlett Ward ·
profile

WIA: Jennifer Jolicoeur Reflects on Passionate Home Party Journey

Nearly 30 years ago, Jennifer Jolicoeur became Rhode Island’s first adult toy party planner. After gaining experience with another company, she launched Athena’s Home Novelties from her apartment in 1998, guided by the mantra “Educate. Empower. Entertain.”

Women In Adult ·
opinion

Tips for Embracing Diversity Through Language

We are all used to slang terms shifting from generation to generation, as words or phrases get co-opted and acquire new meanings. It is a much rarer occurrence when some of the most fundamental words in our language undergo a major transition in a short space of time, but that is exactly what is happening right now with pronouns.

Claire Sass ·
opinion

A Look at the Ethics, Risks of AI-Generated Sexual Wellness Content

Few technological advancements have inspired the level of controversy that has been generated by the advent of artificial intelligence, which is now powering or being incorporated into digital tools we use every day.

Anne Hodder-Shipp ·
Show More