opinion

A Look at the Evolution of Blowjob Simulators

A Look at the Evolution of Blowjob Simulators

Modern sex toys come in all shapes and sizes, and sex toy manufacturers come out with innovative ideas and new iterations of existing toys multiple times a year. We see this all the time with vibrators: a design gets reworked, upgraded and expanded — and then the newest features go from “big news” to “basic features that consumers now expect” in the space of a year. The industry moves pretty fast!

This month, we’re going to talk about the evolution of a product genre that has seen exponential growth in recent years: the blowjob simulator. Considering that, for a very long time, the main options for penis pleasure were manual strokers or “pocket pussies,” occasionally with lips at the opening to allow for the fantasy — not the sensation — of receiving oral sex. The caliber of growth this toy category has seen in the last decade is nothing short of exceptional. Let’s take a look at blowjob simulators and how far they have come.

The caliber of growth this toy category has seen in the last decade is nothing short of exceptional.

What Is a Blowjob Simulator?

Short answer: It’s a device that uses mechanical movement to simulate the actions and sensations of oral sex on a penis.

Longer answer: Unlike strokers or pocket pussies, which offer a soft and squishy orifice but require the user to actively stroke, blowjob simulators are automatic and hands-free. These unique machines simulate fellatio by stimulating the penis using mechanics that replicate lifelike movement.

In other words, blowjob machines, sometimes referred to as “milkers,” offer a hands-free experience in which users simply insert their penis while the device does the rest.

Blowjob Simulators Go Modern

Along with many other sex toys, blowjob simulators have come a long way over the years in terms of quality and innovation. Today, most are made using high-quality materials, are built to last, and offer a range of features that help shoppers find exactly the kind of experience they want. Some offer multiple high-end features in one toy, like vibration, squeezing modes, heating and sucking. These days, shoppers can easily find blowjob simulators that are less “novelty toy” and more “luxury investment.”

We know that blowjob simulators can be luxurious sources of pleasure for which shoppers may be willing to make a considerable financial investment. So, what do we have to offer these serious pleasure-seekers who want the most advanced blowjob simulation experience? These days, there are many higher-tech options, which offers multiple speeds and patterns of suction, a rechargeable bullet vibe with a remote control, and a textured inner sleeve. For folks who want even more, there are deluxe machines which come with multiple hoses and cylinders, remote controls and even discreet carrying cases.

Helping Customers Find the Perfect Blowjob Simulator

Blowjob simulators are a robust category of pleasure products that is growing every day, yet they don’t always get the mainstream attention that other products do, so it’s possible your shoppers might not even know they are an option! With that in mind, stocking multiple blowjob simulator options at a range of price points and being ready, willing, and able to help your shoppers navigate the selection is key to making sure your customers leave happy and come back often.

For new shoppers, be prepared to explain how a blowjob simulator compares to a stroker or masturbator and to point out the benefits of automated and hands-free use. Once they understand what a blowjob simulator can do, they’ll likely be motivated to check out the different features and make their selection.

For more seasoned shoppers who are familiar with the category, it’s important to have products on hand that help them take their blowjob simulation play to the next level. Make sure to stock some milkers with all the bells and whistles to satisfy their curiosity.

Blowjob simulators are getting more advanced all the time. This exciting toy category is evolving just as quickly as the industry itself, and by staying on top of the latest products and features, you’ll be able to better serve your customers and keep them coming back for more.

Rebecca Weinberg is an award-winning industry leader with more than 20 years of experience in the adult industry. She is the president of multi-award-winning pleasure product manufacturer XR Brands.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

trends

Signals Ahead: Pleasure Brands Track the Rapid Convergence of Tech and Intimacy

It’s complicated. As the pleasure industry enters 2026, many industry observers predict that the coming year will be shaped not by a single game-changing breakthrough or standout celebrity partnership, but rather by the slow, powerful alignment of consumer psychology, economic reality, cultural openness and shifting demographic needs.

Ariana Rodriguez ·
profile

Kyrie Hara Fuels Tenga's Growth as U.S. Sales Lead

Kyrie Hara is making significant moves. After racking up sales and general management experience during her 14-year run with Hawaiian retailer Sensually Yours, Hara has quickly embraced her role as the newest U.S. sales lead with Japanese manufacturer Tenga.

Women In Adult ·
profile

Alex Feynerol Discusses Svakom's Male-Focused Brand, Kaotik Labs

Over the past 13 years, Svakom has built its brand on sensuality and emotional intimacy, focusing on elegant design, wellness-oriented messaging and accessible pricing for vibrators and couples’ products — what the company often describes as “affordable luxury.” Recently, however, the company has had to adjust its traditional marketing tactics to fit one particular category steadily gaining prominence: male masturbators.

Jackie Backman ·
opinion

Why Midlife Men Are the Next Big Bet in Sexual Wellness

The recent shift toward supporting pleasure for perimenopausal and menopausal women — a topic once treated as taboo — has clearly been a major breakthrough for the sexual wellness industry. However, there is an equally important yet often neglected market to consider: midlife men.

Karen Bigman ·
opinion

Retailer Tips for Building Customer Trust, Loyalty

Want to increase customer traffic and deepen engagement in 2026? Then it’s time to look beyond quick wins and start building true loyalty.

Staci Cruse ·
opinion

How AI-Powered Loss Prevention Can Help Your Store

Years ago, I was deeply involved in upgrading the security camera system at a store in Hawaii. The process took several months. We provided store diagrams, mapped out camera lines of sight, waited for quotes, then coordinated with a contractor to install everything. It cost thousands — and by the time I left that position, the system still wasn’t fully operational.

Zondre Watson ·
opinion

5 Product Trends Retail Buyers Should Bet On in 2026

In 2026, expect consumers to prioritize one thing above all else: comfort.

Sunny Rodgers ·
opinion

Exploring the Shift Toward Pleasure Products Designed for All Bodies

The last few years have seen a positive change in our industry, as more brands and innovators are finally prioritizing accessibility. Whether they call it inclusive design, adaptive pleasure or accessible intimacy, the aim remains the same: Pleasure should be accessible to everyone, including people with limited mobility or physical disabilities.

Alexandra Bouchard ·
opinion

How January Retail Sales Prime the Pump for Valentine's Day

January may look quiet on paper, but anyone who has worked in a pleasure store knows that the first month of the year has a very particular energy.

Rin Musick ·
profile

WIA: Corrinne Musick Fosters Harmonious Retail Relations at Sportsheets

Wherever there’s a retailer needing guidance, a trade show booth crowded with buyers or a curious YouTube viewer looking for sex education, there you’ll find Sportsheets’ traveling pleasure product expert, Corrine Musick.

Colleen Godin ·
Show More