Pettus Ashley brings her A game to the world of authentic adult branding, flitting between airports as the American face of U.K. brand Bathmate. As a company brand ambassador, Ashley personifies Bathmate’s dedication to the retail world, showering staff with equal amounts of appreciation and sales education.
From her early-career days teaching about the finer points of strap-on harnesses to her current gig, which revolves around proper use of advanced penis pumps, Ashley’s approach is always personal. The brash honesty of the adult retail and manufacturing world has allowed her to grow into the ethical, genuine and unique businesswoman of her childhood dreams.
Though my experience in this industry has already been remarkable, I recognize that my journey is just beginning.
This month, Women in Adult is toasting Pettus Ashley for daring to be different and inspiring future generations of pleasure industry ladies to brave a similar path.
XBIZ: How does being a brand ambassador suit you personally and professionally?
Pettus Ashley: What truly resonates with me is the opportunity to connect with people, especially store associates. I greatly value their knowledge and roles. Also, working in this industry aligns perfectly with my career ethos of authenticity. I am committed to working hard as a businesswoman while confidently being true to myself, never compromising my identity. In this business, we are a unique group of people who thrive on being our authentic selves while respecting one another. This is where I belong.
XBIZ: How did you wind up in the adult space, and how has it helped you grow?
Ashley: I never imagined that I would end up in this industry, but I feel incredibly lucky that I did. To give you the background, I had just come out of an abusive relationship and realized that I could either dwell on my situation or focus on making money. I chose to pursue the money!
At that time, I was working at an adult store as well as a famous bakery in California. My schedule was grueling. I worked from 5 a.m. to 11 p.m. every day. My goal was just to find something stable so I could better support myself. One day, someone visited the store wearing a Sportsheets jacket and mentioned that the company was only 15 minutes away. I decided to apply for a job there, stalked them, and it turned out to be the best decision I ever made.
Working there introduced me to a supportive team, and many wonderful people in this industry with whom I have formed important relationships that have shaped my life. Without Julia Harney and Joseph Munoz at Sportsheets, I wouldn’t be the person I am today. They remind me that I am on the journey I am meant to take.
The same is true at Bathmate. They have championed my education and stood by me during some challenging times this year. Whenever I see my team or find out they will be visiting soon, I feel a wave of excitement that lasts for months.
XBIZ: What unique qualities do you personally bring to your role with the company?
Ashley: Working in-store provides a significant advantage. I not only discuss the technical background and how our pump operates, but I also approach the conversation from a relatable sales perspective. I’m focused on helping identify customers who can benefit from this product, knowing when to upsell and sharing the sales techniques I have successfully used in the past for high-ticket items. It helps that I can relate to the conversations that happen in-store every day.
XBIZ: Has working as a brand ambassador brought more adventure and excitement into your life?
Ashley: Every time I see my family, I have a new story to share. I’ve journeyed from living in someone’s closet for survival to experiencing tears of joy, realizing I could achieve my dreams. My job and the adventures I embark on remind me that the future is full of surprises; some are good, and some are times to learn. While loneliness may creep in at times, the rewards are immense. Rather than sitting at a desk, dreaming of distant lands, I am are living that dream and connecting with incredible, kind people along the way.
XBIZ: Does it still feel special to be a Woman in Adult?
Ashley: It still feels important. We have a new wave coming that will change how this industry operates, and I believe it will unfold over the next two years. The key to this transformation will be women, along with our insights and support for one another. We are crucial because we are single-handedly establishing the boundaries for how this industry will function and how we treat each other.
I am not perfect and I am still learning. I aspire to be like my mentor, Julia Harney, who exemplifies the power of women supporting each other in this industry. She took the time to teach me how to navigate this field and continues to guide me to this day.
XBIZ: What are your career goals as we continue on through 2025?
Ashley: To sharpen my skills and elevate my role. Though my experience in this industry has already been remarkable, I recognize that my journey is just beginning. I am eager to embrace the lessons and insights that lie ahead. There are influential figures in this industry, and I aspire to join their ranks in the future.
Each month, XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry’s most influential businesswomen.
