6th Annual Webmaster Toy Run Kicks Off

LOS ANGELES — Adult content provider SexEntertain.com has kicked off its annual Webmaster Toy Run, a month-long drive to raise money for nonprofit organizations that distribute toys, books and other holiday gifts to children.

The drive’s official website is WebmasterToyRun.com and SexEntertain.com is accepting donations through Dec. 19 in hopes to beat last year’s total, which raised “thousands of dollars,” according to a company statement. The event is in its sixth year.

“We recognize that this year may be more challenging for webmasters to give to charitable agencies with the poor state of the economy,” said SexEntertain co-founder Michael M.

Still, any amount helps as there is power in numbers: more than two dozen adult entertainment companies and some 650 individual webmasters and industry professionals have donated to the cause.

“Even $5 can make all the difference to an underprivileged or ill child during this time of year,” Michael M said. “Our efforts are expanding with grants and soon scholarships.”

Donors are welcome to suggest specific charities to sponsor. To donate, visit WebmasterToyRun.com or email mike@sexentertain.com.

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