XBIZ Soft Launches Auction-Based Advertising Network

LOS ANGELES — The XBIZ Ad Network will soft launch its auction-based CPC/PPC advertising network at Webmaster Access West this week and has signed on as a sponsor at a Playboy Mansion party, where it will feature a specialty photo booth.

Jennifer McDonough, the network’s director, said she and her team are thrilled to launch. They have spent weeks testing the program with a select group of webmaster partners.

“We are seeing strong performance so far and are looking forward to the continued ramp of high-value participants,” McDonough said.

McDonough will be a panelist on a traffic monetization panel with TrafficDude cofounder Scott Rabinowitz at 11:15 a.m. Friday. During the event she will preview how the network — dubbed XAN for short — works. McDonough also will be available throughout Webmaster Access to answer questions.

To leave a lasting impression, XAN has signed on to bring a classic photo booth to the Playboy Mansion party. A selection of photos taken at the event will later be published on XBIZ.com and in the January issue of XBIZ World magazine.

“XBIZ has helped us to make this mansion party one to remember,” said Eric Matis, ICS Entertainment Inc. vice president of marketing. “With a custom picture booth, everyone will take nothing but the best memories from this year’s event.”

For more information about the XBIZ Ad Network, contact McDonough at jenm@xbiz.com or call (866) 788-9249 to set up an appointment during Webmaster Access West.

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