Teeze, Adult Store Buyer Magazines Merging

NEW YORK — Adult industry trade magazines Teeze and Adult Store Buyer will be merged into one new bimonthly trade publication called StorErotica magazine, it was announced by RCI Media Holdings, a division of Rick’s Cabaret International Inc. The move will reduce production costs and increase circulation to the broader population of owners and operators of intimate apparel and adult retail stores.

The magazine will produce the annual StorErotica Convention and Tradeshow in Las Vegas.

Teeze magazine was started in spring 2004 to cover the intimate apparel and lingerie retail industry, and Adult Store Buyer Magazine was started in the summer of 2005 to cover the adult products retail store industry. The magazines' parent company, ED Publications, was bought by Rick's in April. ED Publications has published magazines and reference guides and produced conventions and tradeshows for the gentlemen’s club industry since 1991.

"What we have seen recently is that the line between these two industries has blurred,” RCI Media Holdings President Don Waitt said. "Lingerie boutiques and intimate apparel retail stores are now carrying adult toys and novelties, and traditional adult retail stores are now augmenting their DVD and adult product sales by carrying lingerie and intimate apparel.

"The magazine is more about what happens within the four walls of those retail stores rather than what happens outside," Waitt said. "Our editorial focus is almost exclusively on store operators and decisionmakers — how to make more money, how to simplify operations, how to stop theft, how to manage inventory and personnel, how to avoid legal problems and how to grow your business.”

Beginning with the December issue, StorErotica Magazine will be mailed to more than 10,000 retail stores and boutiques, and more than 2,000 intimate apparel and erotic product manufacturers and distributors. The magazine’s circulation will be audited by BPA Worldwide. The magazine will also be distributed at adult industry conventions and tradeshows including the International Lingerie Shows in Las Vegas, the Adult Entertainment Expo in Las Vegas, the Adult Novelty Expo in Los Angeles, the Halloween & Party Expo in Houston and the HCP Show in Las Vegas.

A new website, StorErotica.com, has daily news updates, industry forums and blogs, new product announcements, store owner and vendor profiles, convention coverage and a searchable database of preferred vendors.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Stephen Colbert Takes Aim at Texas' Crackdown on Sex Toys

Stephen Colbert is cracking up over Texas lawmakers’ crackdown on sex toys in the state.

Jade Kimiko, Cecelia Taylor Headline 'Women Seeking Women 199'

Jade Kimiko and Cecelia Taylor topline “Women Seeking Women 199” from Girlfriends Films.

XR Brands 'Silicone Body Forms' Highlighted at Paris Fashion Week

XR Brands’ Ripped Silicone Male Chest and Perky Pair Silicone Breasts were highlighted at 2025 Paris Fashion Week.

Kaela Luna Makes Her TransAngels Debut

Kaela Luna has made her TransAngles debut alongside Parker Savage and Harrison Feels in “Jackhammering Kaela.”

Adult Time Marks April Fool's Day With 5 Satirical Releases

Adult Time is marking April Fool’s Day with the release of satirical scenes from five of its series.

Adult Time Wraps Production on Bree Mills' Feature 'Escape From Camp Conversion'

Adult Time has wrapped production on its latest feature, the Bree Mills-helmed "Escape From Camp Conversion," from its Girlcore studio brand.

Daisy Fox Makes Her TeamSkeet Debut

Daisy Fox makes her TeamSkeet debut in the latest episode of the studio series "She's New," titled "A Foxy Little Newcomer," with Nicky Rebel.

Elizabeth Skylar Performs Her 1st B/B/G in Latest From New Sensations

Elizabeth Skylar has performed her first B/B/G in the latest scene from New Sensations, with Codey Steele and Milan Ponjevic.

Eye of Love Introduces 'Matchmaker Collection' Display Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Lynna Nilsson Fronts Latest From Immoral Productions

Lynna Nilsson performs her first DVP in a new trilogy from Immoral Productions, alongside Matt Bird and Brad Knight.

Show More