The distro deal covers the flagship Falcon Studios label, as well as subsidiary lines Falcon Str8Men, Jocks Studios, Massive Studio and Mustang Studios.
“I can’t imagine a stronger partnership than the one we have co-created with Bruno Gmunder,” said Falcon Entertainment CEO Steve Johnson. “They have a long and successful history as a wholesaler of gay adult material and we are completely confident they will be a perfect partner.”
Gmunder CEO Michael Taubenheim said, “Bruno Gmunder is proud to offer the European market Falcon Entertainment as our premiere gay adult studio. Our vast experience in distribution and Falcon’s superior quality of films make for a mutually beneficial relationship.”
The new pact began this month. Falcon is currently promoting “Best Men: Part 1: The Bachelor Party” and “Best Men: Part 2: The Wedding Party” starring Zeb Atlas, Tony Capucci and Matthew Rush, as well as “Malibu Heat” featuring Aden and Jordan Jaric, and its “Road Trip” series on the Jocks label.
Falcon had initially pacted with European IPTV provider Marc Dorcel to distribute its catalog in parts of Europe.
Earlier this year, Gmunder set up a dedicated wholesale website to benefit retailers.