The 30-second commercial features adult performers Tera Patrick and Gina Lynn and is aimed at increasing traffic to affiliate sites, according to a Cyberage representative named Jack.
“CyberAge is excited to be expanding its reach to the mainstream market,” Jack told XBiz. “This is just one of the ways we are working to increase our market share and branding along with a huge boost of traffic for our webmasters.”
The ads will run coast-to-coast on network, cable and satellite channels. Due to the adult nature of the product being promoted, the company has purchased time in slots that are considered “prime late night” — between 11 p.m. and midnight — and “late night” — between midnight and 6 a.m.
CyberAge worked with each TV station to get the spots approved based on both the content of the ad and the reputation of the company itself.
Savvy media buys on networks like E! and Comedy Central, including slots during “Howard Stern” and “The Man Show,” will help the company reach an audience of about 40 million viewers in its target demographic. That figure represents roughly 98 percent of all male viewers between the ages of 18 and 34, according to Jack.
Jack added that the TV commercials are the latest move in an aggressive, strategically coordinated campaign to boost traffic to CyberAge webmaster affiliates and, ultimately, increase memberships.