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Matt’s Money Hires Lawrence Novitch

CYBERSPACE — Former All Adult Channel director of marketing and merchandising Lawrence Novitch has joined the Matt’s Money team as director of sales and support for its affiliate program.

“I’m very excited to work with Matt,” Novitch said. “He’s got one of the hottest sites out there and I can’t wait to help develop and expand the program.”

Lawrence began his Internet career in 2004 with CinemaNow, a mainstream digital distribution company.

“We’re proud to have Lawrence as one of our team,” Matt said. “Many people in the industry already know Lawrence from the shows. He’s extremely talented and exciting to work with. He’s just a genuinely likable person.”

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