Trigg Laboratories Celebrates 20 'Wet' Years

VALENCIA, Calif. — Trigg Laboratories Inc., makers of Wet personal lubricant products, celebrates its 20th anniversary with an updated look, a new catalog, and bold plans for the future.

“The 20th anniversary called for us to give a little nip and tuck to our packaging features,” said Jennifer Martsolf, vice president of marketing. "We’ve updated the highly recognizable 'Wet splash' logo and added new backgrounds in eye-catching colors, while still retaining the tried and true sexy bottle shape our customers have come to rely on."

In 1989, Michael Trygstad, a designer of POP displays and marketing campaigns for Fortune 500 companies, founded Trigg Laboratories in a 1,000-square-foot facility.

“I began the company by maxing out $150,000 on my credit cards and selling off real estate investments I made throughout the '80s," Trygstad said. "And you thought Donald Trump was the only one highly leveraged in the '90s.”

Wet began with one water-based lubricant, now called Wet Original, and has grown to over 80 different packages including the Wet Flavored lubricants and Wet Platinum premium silicone lubricant. In 2003, the company launched a spa-quality romance line, Inttimo by Wet, including aromatherapy, massage and bath oils using all natural oils and a total body shave cream.

“In the late '80s everyone was very concerned about the transfer of HIV," Trygstad said. "We saw the sales of condoms skyrocket. Because condoms are more likely to break without the use of a lubricant the timing was right to hit the market with a 'fun' packaged lubricant.”

Trygstad points out that the packaging is only part of the appeal of Wet.

“Colorful, clean packaging gets a consumer to buy your product once, but it's the Wet quality inside that keeps them loyal," Trygstad said. "Our team takes great care to research our market and hone our ingredients and formulations to the highest quality standards. We are constantly improving our products as better ingredients and formulating processes come along. Products, like life, are always changing. Adapt and improve and you will always remain on top.”

The company reports annual growth of 20-30 percent, even through this downturn in the economy. Wet now formulates, fills, labels and packs all its products in its 52,000-square-foot facility in Valencia, Calif. Each batch goes through stringent FDA quality assessment protocols before it is released for shipping.

"We try to offer the best value for the consumer and Wet offers the highest quality at a median price point, making sure that there is plenty of profit margin for the distributor and the retailer," Trygstad said.

Wet also promotes consumer education by providing thousands of Wet Safe Sex Kits worldwide, and donates to more than 300 nonprofit organizations each year.

“Companies have their own karma," Trygstad said. "We have fostered ours from the beginning. Anything we can do to help people have fun sex throughout life will be our focus and our legacy.”

For more information about Trigg Laboratories and Wet products, visit the company website at StaysWetLonger.com. For sales information, email Scott Watkins at scottw@trigglabs.com and for marketing information, email Jennifer Martsolf at jenniferm@trigglabs.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More