Private Completes GameLink Purchase

BARCELONA — With Private Media Group’s announcement on Thursday that it completed its acquisition of online retailer GameLink, a much bolder company has emerged — one that has ambitious plans on offering more content in more media formats and in more languages.

First off, the company plans a global roll out of the GameLink VOD portal and a relaunch of Private.com with enhanced functionality, expanded international content licensing deals and increased off-portal mobile content delivery.

The company also has formed a new unit, Private Online Media, which will focus on the U.S. and E.U. markets and be helmed by former GameLink CEO Ilan Bunimovitz, who will take the title of executive vice president of the division.

Private COO Peter T. Cohen said that the company has been focusing business growth on new media platform distribution with customized targeted content offerings and that GameLink deal was a natural fit for the Barcelona-based company.

Cohen also hinted that the deal with an established adult player helps the company have “shorter time-to-market on new initiatives” and gives the ability for Private to “maximize monetization of content on high-margin platforms.”

“The addition of GameLink's successful VOD portal, along with its state-of- the-art development capabilities for platform design, interactive functionality and user profiling, will greatly enhance our global business model and ability to implement our online initiatives more timely and effectively,” he said.

Bunimovitz, who founded San Francisco-based GameLink in 1993, said that the new, “much stronger business model” not only allows for more robust branding and a broader reach into international online markets, but it also will create a one-stop digital aggregation and distribution solution.

“The combined entity will offer more content in more media formats, localized for more countries, than any other company has ever achieve,” he said. “In addition, we will extend our first-class platform to other adult and mainstream content providers and resellers.”

Private delivers adult content through a wide range of platforms including mobile telephone handsets via 85 network operators in 36 countries, IPTV via 35 platforms in 18 countries, Internet, TV, DVDs and magazines.

GameLink delivers VOD through its GameLink.com website. The site's installed user base represents more than 1 million customers and it serves more than 10,000 users daily. It has one of the largest libraries of adult media with 60,000 video titles that streams over the Internet and on platforms such as the iPhone. It also sells sex toys and novelties on its site.

GameLink's infrastructure is customizable and scalable designed to support multiple retail strategies and products simultaneously. It also offers third-party and white-label ecommerce solutions and development.

Gamelink has about 70 employees, while Private has 110.

The combined revenue of both companies for the nine months ending Sept. 30 was $35.3 million compared to $22.7 million in revenue for the same period for Private.

In November, Private announced it executed a binding letter of intent to buy Gamelink in an all-stock deal. The acquisition agreement called for the issuance of 8.5 million shares of Private stock to owners of GameLink and related companies, with an additional 4.5 million shares of Private common stock based on earn-out targets.

On Wednesday, Private shares traded at 96 cents on the Nasdaq.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Haley Spades Stars in Latest From Immoral

Haley Spades stars with Charlie Dean, Matt Bird, and Dean Van Damme in a new three-part release from Immoral Productions, directed by "Porno Dan" Leal.

Octavia Red Makes Her Vampired Debut

Octavia Red has made her Vampired debut alongside Talia Mint and 2023 XMA Europas Female Performer of the Year Tiffany Tatum in the new feature “Hunters.”

Lily Starfire Fronts Latest From Brazzers

Lily Starfire stars with Kyle Mason in the latest release from Brazzers, titled "Eating Ass Is the Game."

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Country Hotwife Makes Her WIFEY Debut

Content creator Country Hotwife has made her debut for Vixen Media Group (VMG) studio imprint WIFEY, alongside her husband StagHubby and former XMAs Male Performer of the Year Isiah Maxwell.

Vixen Media Group Celebrates 10 Years of 'Tushy'

Vixen Media Group (VMG) is celebrating the 10-year anniversary of studio imprint Tushy.

Cherry Kiss Stars in Latest 'Blind Dates' From Bellesa

Cherry Kiss headlines the 16th volume of "Blind Dates," from Bellesa.

Emma Rosie Toplines Pat Myne's 'Gape For Days 5'

Emma Rosie headlines director Pat Myne's "Gape For Days 5," from Evil Angel.

Adult Time Drops 2nd Installment of Bree Mills Thriller 'Escape From Camp Conversion'

Adult Time has debuted the second episode of the Bree Mills-helmed thriller "Escape From Camp Conversion," from studio brand Girlcore.

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

Show More