Hustler-Owned Club Brings Back Life to French Quarter

NEW ORLEANS — The adult industry always leads the way, some say.

And in New Orleans, where the waters are receding and lights are flickering back to life, that is the gospel.

At 6 p.m. Monday, Déjà Vu, one of four clubs on Bourbon Street operated by Larry Flynt’s Hustler empire, became the first strip club to reopen for business in the French Quarter, where electricity has been restored and many neon signs are now ablaze.

“Our plan is to stay open every night from now on until, I don’t know, 5 a.m., or until someone comes along and tells us to close down,” said Jon Olmstead, the general manager of all four Flynt clubs on Bourbon Street.

Olmstead said that most of the customers in the last few days have been contractors, law enforcement personnel and soldiers.

The club, which lost an estimated $350,000 in revenue since Katrina struck more than three weeks ago, had its roof destroyed but its lower two floors were left intact. Déjà Vu, formerly known as the Crazy Horse, was given approval on Sunday from the Federal Emergency Management Agency to open after a check of its air ducts for mold. And on Monday, the club restored lines to its all-so-valuable ATM machine.

These days, the $10 cover charge has been waived and all drinks, from Corona to Cazadores tequila, have been cut by more than half at $3. Lap dances from one of the four girls are priced with a 90 percent discount for just $1; private “couch dances” cost $10.

More adult clubs on Bourbon Street are set to reopen. One of the street’s biggest strip clubs, Big Daddy’s lounge has used a generator to keep its mechanical pair of showgirl legs swinging. The Unisexxx Club’s neon-lit sign still shouts “World Famous Love Acts by Men and Women.”

Despite the stench of sewage and weeks-old trash, the French Quarter is getting back to life. Overall, the damage to Bourbon Street was minor; some balconies were amazingly unscathed by winds that reached 140 mph.

The adult industry once again is leading the pack. Let the good times roll.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Electric Novelties Expands 'Together' Collection

Electric Novelties has introduced four new items from its Together collection.

Motorbunny Debuts 'Grip' Stroker Attachment

Motorbunny has introduced its Grip stroker sleeve attachment for its sex machines.

SOS Distribution Names Jake Solorzano Account Executive

SOS Distribution has appointed Jake Solorzano as its new account executive.

Orion Debuts 'RC Flashing Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Flashing Butt Plug from its Anos line.

Two Texas Bills Restricting Sex Toy Sales Fail to Pass

Two bills aimed at restricting sales of sex toys have failed to pass the Texas state legislature during its 2025 session.

NYC Adult Stores Petition for Rehearing in Zoning Law Case

A group of adult businesses on Tuesday petitioned the U.S. Court of Appeals for the 2nd Circuit to rehear a case involving a zoning law that could severely limit adult stores’ operations in New York City.

Male Power Debuts 'Soo Cumfy' Collection

Male Power has introduced its new Soo Cumfy collection of men's underwear.

Magic Silk Expands 'Exposed' Line With 'Caribbean Crush' Collection

Magic Silk has expanded its Exposed line of lingerie with the Caribbean Crush collection.

Show More