UpscaleDaddy.com is an online dating service that brings together women and wealthy men.
“With busy lives and little time for searching in traditional ways, UpscaleDaddy.com hopes to shorten the search time for their members and help them meet partners who are their true upscale match,” Blatt said.
The company also announced a contest in which it will give away a two-bedroom condo in Costa del Sol Spain or a 2009 Mercedes CLK 350 Cabriolet, among other prizes. Members can enter the contest by securing Platinum-level status at $29.95 for a 90-day membership.