The Extreme H2O, which is safe for condoms, latex and vaginal use, has already become one of the top BBL sellers since its introduction about five weeks ago, according to BBL CEO Eyal Feldman.
"The [Extreme H2O] is our No. 1 item right now," he told XBIZ. "My tagline for the product is, 'It will take the fussy out of your bottom.'"
Feldman added that with its 7.5 percent amount of topical anesthetic Benzocaine, "The Extreme H2O is the strongest desensitizing lubricant on the market today. Most desensitizing lubricants have about 5 percent, and the legal limit is eight."
Other BBL products include the Boy Butter Warming Lubricant, the You'll Never Know it isn't Boy Butter and the original Boy Butter Extreme Desensitizing Lubricant, oil-based, the non-latex-safe version of the Extreme H2O.
