ILS, Storerotica Announce Combined Fall Trade Show

LAS VEGAS — The International Lingerie Show (ILS) has combined forces with adult retail convention and trade show, Storerotica, to make attending both events more economical for attendees.

The merger makes Storerotica’s What’s New Marketplace Show the largest trade show for the intimate apparel and soft adult products industries.

The combined show takes place Sept. 21-23 at the Rio Hotel & Casino.

Event organizers say the merger means more vendor booths, more attendees, more evening events, a series of educational panel sessions and an annual industry awards show.

The bi-monthly adult retail focused Storerotica magazine also will conduct its own seminars aimed at store owners.

“We are very excited that Jeff Yunis and Michael Moreira have agreed to have Storerotica, as both an industry magazine and convention, be a part of the ILS program,” Storerotica magazine Publisher Don Waitt said. “It just makes sense to combine our forces and give this industry a conference that offers both buyers and exhibitors the most comprehensive and exciting agenda possible.”

The new convention will be promoted at a booth during the Spring ILS Show taking place at the Rio from April 20-22.

“We have long been interested in expanding our ILS tradeshow to include conference types of activities like panel sessions and workshops,” ILS’ Moreira said. “And we know that Storerotica, which has long been a supporter of our show and of the industry, will deliver this new component to the ILS Fall show.”

Last November, parent company ED Publications announced that Teeze magazine and Adult Store Buyer had merged into one publication, Storerotica magazine.

For more details about Storerotica’s What’s New Marketplace Show, visit Storerotica.com, or call (727) 723-8827.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand Names Betty Woop Brand Ambassador

Le Wand has named content creator Betty Woop as its new brand ambassador.

Orion Debuts 'Your Strap-On' Collection From 'You2Toys' Line

Orion Wholesale has introduced the Your Strap-On collection from its You2Toys line.

Leana Lovings, Aria Banks Front Latest From Reality Kings

Leana Lovings and Aria Banks star in the latest release from Reality Kings, titled "Synchronized Scissoring."

Penthouse Names Lennon Elizabeth April's 'Pet of the Month'

Penthouse Magazine has named model Lennon Elizabeth as Pet of the Month for April.

Bella Spark, Kelly Collins Star in Finale of VMG Cross-Site Feature 'Bang and Burn'

Bella Spark and Kelly Collins star with Vixen Media Group exclusive Jason Luv in the final installment of the cross-site spy feature "Bang and Burn."

Stephen Colbert Takes Aim at Texas' Crackdown on Sex Toys

Stephen Colbert is cracking up over Texas lawmakers’ crackdown on sex toys in the state.

Jade Kimiko, Cecelia Taylor Headline 'Women Seeking Women 199'

Jade Kimiko and Cecelia Taylor topline “Women Seeking Women 199” from Girlfriends Films.

XR Brands 'Silicone Body Forms' Highlighted at Paris Fashion Week

XR Brands’ Ripped Silicone Male Chest and Perky Pair Silicone Breasts were highlighted at 2025 Paris Fashion Week.

Kaela Luna Makes Her TransAngels Debut

Kaela Luna has made her TransAngles debut alongside Parker Savage and Harrison Feels in “Jackhammering Kaela.”

Adult Time Marks April Fool's Day With 5 Satirical Releases

Adult Time is marking April Fool’s Day with the release of satirical scenes from five of its series.

Show More