“GayAdPros.com was created to address the growing need for a dedicated ad marketplace where people can buy and sell gay erotic consumer traffic to meet their business needs,” said Scott Rabinowitz, TrafficDude founder and co-owner of GayAdPros.com.
GayAdPros.com is gay-owned and operated by the principals of gay adult affiliate program PrideBucks and Rabinowitz, nevertheless “the success in the gay market traffic-wise is definitely not dictated by the orientation of management of the company,” Rabinowitz told XBIZ.
“The guys and I are aiming to operate a traffic platform that will be solely gay focused,” Rabinowitz said. “We work with all companies who can benefit from this ad sales program, and also wish to support the range of companies who prefer that vendors of marketing-related services for websites have some direct appreciation for and familiarity with what the end consumers on various websites are actually looking for and willing to buy.”
According to Rabinowitz, the partnership with PrideBucks began several years ago, however the formal arrangement came together in the second half of last year.
“I wanted to see the gay segment of the ad network market addressed in a more comprehensive fashion than had been done so far and which was beyond the capability of my Traffic Dude agency business which supports other market segments beyond just gay,” Rabinowitz said. “Getting together with Joe, David and Harlan meant that a group of field-savvy gay traffic buyers and sellers of many years would be able to turn out and grow a best-class gay ad network product that could meet the needs of the marketplace and thus a great fit to be in business together.”
As an affiliate program seeking traffic, PrideBucks wanted to reach targeted consumers.
“As the ad buyer for PrideBucks, I would get frustrated after paying good money for advertising and later learning that I wasn’t reaching my target CPA because my ads were being displayed on straight websites,” GayAdPros.com COO Joe Sterner said. “Publishers and advertisers will be relieved to know that they do not have to worry about this aggravation any longer.”
In addition to being an exclusively gay ad network, GayAdPros.com offers clients more than 30 gay niche-specific categories to further target their traffic and ad campaigns.
As an initial incentive, GayAdPros.com is offering advertisers a 10 percent deposit bonus of up to $1,000 after making their first purchase by April 30. Publishers can earn an additional 10 percent for the remainder of the year provided their publishing account and ads units are set up by June 30.
To capitalize on the offer, interested parties can contact support@gayadpros.com.