RockHard Products Signs Distribution Deal

TUSTIN, Calif. — RockHard Laboratories has signed a marketing deal with Health and Wellness Partners for distribution of RockHard Weekend, a nonprescription supplement designed to improve sexual performance.

Health and Wellness Partners is a division of Zealous Inc., which previously was known as Adult Entertainment Capital, an investment fund.

RockHard Weekend, which debuted last November, is a blend of 13 herbal ingredients in one capsule that makes men “bigger, harder and longer.” One pill costs about $8.

Health and Wellness Partners plans to distribute RockHard products in California through bars, lounges, nightclubs, liquor stores, markets, recreational venues, major retailers and chain stores. The company also plans to launch a series of TV infomercials; RockHard products currently are advertised on Playboy Radio.

“We believe [Health and Wellness Partners] has the potential to become a valuable strategic partner in our plans to promote the growth of RockHard Weekend,” said Trent Broers, president of RockHard Labs.

Tustin, Calif.-based Zealous also owns Zealous Interactive, which recently said it would be broadcasting its Stiletto TV program on KJLA-TV in Los Angeles. Stiletto TV is produced by the creators of Stiletto Magazine.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Male Power Debuts 'Pack & Play' Collection

Male Power has introduced its new Pack & Play collection of men's underwear.

Orion Debuts New Styles From Cottelli Lingerie

Orion Wholesale is now shipping new styles from its Cottelli Curves plus-size lingerie line.

Sportsheets Unveils Rebranded 'Edge' Line, 9 New Products

Sportsheets has debuted its reimagined Edge line featuring nine new products.

Our Erotic Journey's James Guo Profiled on Wired.com

James Guo, founder of pleasure brand Our Erotic Journey (OEJ), is profiled in a new feature on Wired.com titled "The Toymaker Who Wants to Be the Next Willy Wonka of Sex Tech."

Williams Trading Unveils 'Christmas Giftables' Catalog

Williams Trading Co. has released this year's edition of its "Christmas Giftables" digital catalog.

Magic Silk Debuts 'Leather + Lace' Collection

Magic Silk has introduced its new Leather + Lace lingerie collection.

Fleshy to Launch Interactive Cam Site 'Eromote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eromote.

New York Magazine Names 'Magic Wand Rechargeable' Its 'Best Overall Vibrator'

New York Magazine's "The Strategist" vertical has named Vibratex's Magic Wand Rechargeable the best overall vibrator.

Global Novelties Debuts New 'Stoner Vibes' Collection

Global Novelties has introduced its new Stoner Vibes in the Rear collection.

2025 XBIZ Exec Awards Nominees for Retail Industry Announced

XBIZ is pleased to announce the nominees for the retail industry edition of the 2025 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Saturday, Jan. 18 in conjunction with XBIZ Expo.

Show More