Hustler Revamps, Relaunches HustlerWorld.com

LOS ANGELES — HustlerWorld.com has been relaunched and given a makeover, allowing for work-safe viewing to attract mainstream consumers curious to know what’s new with Hustler.

HustlerWorld Online Editor Richard Hicks told XBIZ that HustlerWorld offers viewers a behind-the-scenes peek at the company with exclusive interviews, photos and other tidbits focusing on Hustler’s many branches, including its retail stores, magazines and even its casino.

“Here, someone can see what is in the current issue of Hustler magazine, what new videos we just put out, what videos we are currently filming, and what some of our models are currently doing,” Hicks said. “With this revamp, we’ve made it a work-safe site geared towards a mainstream consumer.”

HustlerWorld, which initially launched in 2006, now boasts a new look and design with new features including Flash videos, and a social-networking and bookmarking component, making the site even more interactive.

Hicks said the site will continue to be fine-tuned as consumer feedback comes in. He said viewer commentary and request played some part in the site’s redesign, and that the Hustler team will continue to anticipate new features that the consumer will want to see.

“Fans can expect to see things like new trailers, event reports, reviews and more that they can’t find anywhere else,” Hicks said. “We’re always considering what a consumer expects from Hustler and hopefully we deliver on that.”

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