RockHard Weekend to Sponsor Playboy Fundraiser, Kid Rock Tour

ATLANTA — RockHard Weekend, a division of RockHard Laboratories, has signed on as sponsor of the Wounded Warrior Project fundraiser May 16 at the Playboy Mansion, and will sponsor country/rock star Kid Rock’s upcoming summer tour.

RockHard President of Sales Joshua Maurice told XBIZ that the Wounded Warrior Project is a charity that benefits wounded war veterans, and because several RockHard staff members have family in the armed forces, it was only natural to sponsor the event.

“This is an excellent opportunity for us, two-fold,” Maurice said. “The mansion is a great way to brand our lifestyle product and build it from that standpoint — we’re not putting money into print ads, we’re putting money into the experience that customers can share. Plus, it’s a great charity that we really believe in.”

The proceeds from ticket sales will go to the Wounded Warrior Project.

“We are excited to take part in a terrific charity event at such a historically awesome venue,” RockHard President Trent Broers said. “We are more than happy to help raise awareness for the Wounded Warrior Project, and we couldn’t imagine a better place to host the party.”

Maurice also said RockHard Weekend has signed on to co-sponsor mainstream music star Kid Rock’s upcoming national tour, kicking off this summer.

RockHard Weekend is a 72-hour male enhancement product meant to provide an all-natural solution for men of all ages experiencing erectile difficulties.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Magic Silk Debuts 'Rush' Collection

Magic Silk has introduced its new Rush line of lingerie.

Playharda Introduces 'AquaPulse Trio' Shower Massager

Playharda Wholesale has debuted the AquaPulse Trio shower massager with interchangeable heads.

Sportsheets Releases New Training Video for 'Shadow' Collection

Sportsheets has released its latest training video, hosted by Brand Ambassador Rin Musick, featuring the Sex & Mischief line’s Shadow Collection.

Orion Debuts 'Ultimate Sex Stool' From 'The Banger' Line

Orion Wholesale has introduced the new Ultimate Sex Stool from its Banger line.

North Carolina Weighing Tax on Brick-and-Mortar Sales of Adult Material

The North Carolina state legislature is considering a bill that would impose a new 10% tax on adult material sold by physical retailers in the state.

Lick Goods Expands Massage Oils Collection

Sexual wellness brand Lick Goods has introduced two new flavored massage oils.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added six new restraint sets to its Bad Kitty collection of fetish accessories.

BeYourLover Debuts 'Guitar' 2-in-1 Vibe

Pleasure brand BeYourLover has introduced its Guitar two-in-one vibrator and suction device.

Le Wand 'Dive' Featured in InStyle's List of Recommended Sex Toys

Le Wand’s Dive submersible wand vibrator is featured in “The 7 Best Sex Toys Sexperts Want You to Stash In Your Nightstand” roundup from InStyle.

Kiiroo Debuts 'PowerShot Case' Stroker Add-On

Kiiroo has introduced the PowerShot Case add-on for its Keon, PowerBlow, and PowerShot Strokers.

Show More