RockHard Weekend to Sponsor Playboy Fundraiser, Kid Rock Tour

ATLANTA — RockHard Weekend, a division of RockHard Laboratories, has signed on as sponsor of the Wounded Warrior Project fundraiser May 16 at the Playboy Mansion, and will sponsor country/rock star Kid Rock’s upcoming summer tour.

RockHard President of Sales Joshua Maurice told XBIZ that the Wounded Warrior Project is a charity that benefits wounded war veterans, and because several RockHard staff members have family in the armed forces, it was only natural to sponsor the event.

“This is an excellent opportunity for us, two-fold,” Maurice said. “The mansion is a great way to brand our lifestyle product and build it from that standpoint — we’re not putting money into print ads, we’re putting money into the experience that customers can share. Plus, it’s a great charity that we really believe in.”

The proceeds from ticket sales will go to the Wounded Warrior Project.

“We are excited to take part in a terrific charity event at such a historically awesome venue,” RockHard President Trent Broers said. “We are more than happy to help raise awareness for the Wounded Warrior Project, and we couldn’t imagine a better place to host the party.”

Maurice also said RockHard Weekend has signed on to co-sponsor mainstream music star Kid Rock’s upcoming national tour, kicking off this summer.

RockHard Weekend is a 72-hour male enhancement product meant to provide an all-natural solution for men of all ages experiencing erectile difficulties.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Sportsheets Releases New Training Video for 'Edge' Collection

Sportsheets has released its latest training video, hosted by Brand Ambassador Rin Musick, featuring the company's recently expanded Edge collection.

Magic Silk Debuts 'Satin Petals' Collection

Magic Silk has introduced its new Satin Petals line of lingerie.

Male Power Expands 'Soo Cumfy' Collection

Male Power has expanded its Soo Cumfy collection of men's underwear.

Paradise, Adam & Eve Partner for 'Illumination' Launch

Paradise Pleasure Products is partnering with Adam & Eve to launch the new Illumination Series vibrator line.

Passionate Playground Debuts Limited Edition 'Hawxboxx'

Passionate Playground has introduced its limited-edition Hawxboxx pleasure product cleaning and storage container.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

'Group C' to Debut 'Woodman Casting X' Board Game

Gaming company Group C will debut its new industry-themed board game, “Woodman Casting X — The Game,” later this year.

Hankey's Toys Unveils 'Peak' Prostate Dildo

Mr. Hankey's Toys has debuted the Peak, its new P-spot-targeting prostate dildo.

Kheper Releases 'Ride My Dick' Tickets

Kheper Games has debuted its new "Ride My Dick" sex act novelty coupons.

Show More