RockHard Weekend to Sponsor Playboy Fundraiser, Kid Rock Tour

ATLANTA — RockHard Weekend, a division of RockHard Laboratories, has signed on as sponsor of the Wounded Warrior Project fundraiser May 16 at the Playboy Mansion, and will sponsor country/rock star Kid Rock’s upcoming summer tour.

RockHard President of Sales Joshua Maurice told XBIZ that the Wounded Warrior Project is a charity that benefits wounded war veterans, and because several RockHard staff members have family in the armed forces, it was only natural to sponsor the event.

“This is an excellent opportunity for us, two-fold,” Maurice said. “The mansion is a great way to brand our lifestyle product and build it from that standpoint — we’re not putting money into print ads, we’re putting money into the experience that customers can share. Plus, it’s a great charity that we really believe in.”

The proceeds from ticket sales will go to the Wounded Warrior Project.

“We are excited to take part in a terrific charity event at such a historically awesome venue,” RockHard President Trent Broers said. “We are more than happy to help raise awareness for the Wounded Warrior Project, and we couldn’t imagine a better place to host the party.”

Maurice also said RockHard Weekend has signed on to co-sponsor mainstream music star Kid Rock’s upcoming national tour, kicking off this summer.

RockHard Weekend is a 72-hour male enhancement product meant to provide an all-natural solution for men of all ages experiencing erectile difficulties.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 'Masturbator 11'

Orion Wholesale has introduced Masturbator 11 from its What You Never Expected (WYNE) line.

Tenga Debuts 2 New Vibrating Cock Rings

Pleasure brand Tenga has introduced its new paiRING and paiRING+ vibrating cock rings.

Calvista Now Shipping 'Romp' Line From WOW Tech

Calvista has reintroduced WOW Tech’s Romp line of pleasure products to the Australian and New Zealand markets.

OTouch Debuts 'Inscup 4' Stroker

OTouch has introduced its Inscup 4 masturbator.

Full Circle Introduces 2 New Display Planograms

Full Circle has debuted new display planograms for its jewelry line and its bullet vibe collection.

Creative Conceptions Debuts 'Skins' Non-Latex Condoms

Creative Conceptions has introduced the new Skins line of non-latex condoms.

Rouge Group Taps Sean Macauley for Global Sales Manager

U.K. pleasure brand Rouge Group has appointed Sean Macauley as its new global sales manager.

Male Power Debuts 'Gridlock'd' Collection

Male Power has introduced its new Gridlock’d collection of men's underwear.

B-Vibe, Gigi Engle Partner for 'Kink Starter Kit'

B-Vibe and author Gigi Engle have partnered for the limited-edition Kink Curious Kit.

Orion Debuts 'Vibepad Mini' Vibrator

Orion Wholesale has introduced its new Vibepad Mini vibrator.

Show More